Petra Kisah John
NEW BURGH,New York
Summary
Dynamic and results-oriented Deputy Commercial Director with over eight years of experience leading high-performing sales and marketing teams across diverse markets. Proven track record in enhancing revenue through strategic pricing and effective yield management practices, excelling in fostering partnerships and leveraging analytical insights for market expansion. Expertise in driving commercial strategies and cultivating growth, complemented by a strong ability to build cohesive teams and negotiate key partnerships. Demonstrated proficiency in strategic planning and market analysis positions organizations for sustained success in competitive landscapes.
Overview
15
15
years of professional experience
Work History
Regional Deputy Commercial Director – West Indies
Royalton Hotels & Resorts
06.2021 - Current
- Develop and execute a pricing strategy that considers potential seasonal periods to optimize the resort's Average Daily Rate (ADR), occupancy, and overall revenue.
- Assist in the preparation of resort budgets and forecasts, identify deviations, and suggest appropriate yield management practices when demand permits.
- Manage and sustain relationships with essential tour partners and stakeholders.
- Stay informed of real-time industry knowledge and trends and offer support and feedback to different market managers.
- Participate in the development of Annual Sales and Marketing Plan based on research and analysis of local, regional, and international trends.
- Ensure effective communication and maintain a working relationship with senior management, including the Director of Operations, General Manager, and Finance Director, concerning revenue and strategic planning.
- Assist in developing and implementing revenue management plans, which involves analyzing market trends, customer behavior, and competitor activities to identify opportunities for revenue growth.
Destination Sales Manager
Royalton Saint Lucia Resort & Spa, An Autograph Collection
10.2016 - 06.2021
- Maintain an updated inventory of rooms, manage the opening and closing of resort room availability, and monitor releases in coordination with partners and teams.
- Prepare and analyze competitive benchmark reports and provide critical feedback to the Director for necessary actions.
- Review the contract distributed by the Market Manager to ensure it aligns with budget requirements.
- Recruit, train, motivate, and evaluate the sales team.
- Maintain relationships with partners and clients.
- Direct local market channel development activity and coordinate sales
- Monitored performance metrics, providing actionable insights that drove continuous improvement within the sales team.
- Collaborated with internal departments to streamline processes, resulting in improved customer satisfaction and retention rates.
- Managed a high-performing sales team to exceed targets and expand market share.
- Monitor booking pace and provide relevant suggestions on how to maximize revenue and occupancy.
- Maintain day to day communication with senior management team regarding revenue and sales strategies.
- Coordinate visits to agencies, attending industry events. Networking as a representative of the company
Reservations Manager
Smugglers Cove Beach Resort & Spa
01.2011 - 04.2015
- Conducted market research to identify customer needs and adjusted product offerings, accordingly, increasing customer satisfaction.
- Fostered partnerships with industry leaders, enhancing company's reputation and creating new business opportunities.
- Managing day to day inventory practices. Analyze and apply inventory strategy to maximize hotel room revenue, putting into practice yield management.
- Duty Manager Responsibilities
- Preparing and monitoring of daily, weekly, and monthly reports
- Updating and monitoring extranets, GDS systems and internet sites
- Keep updated room inventory, managing opening and closing of resort room inventory. Monitoring releases with partners and teams.
Education
Diploma - Travel & Tourism
Sir Arthur Lewis Community College
01.1998
CSEC Certificate - undefined
Castries Comprehensive Secondary School
01.1996
Common Entrance Certificate - undefined
Bexon RC Combined School
01.1991
Skills
- Strategic decision-making abilities
- Proficient in negotiation strategies
- Strategic pricing development
- Strong leadership abilities
- Proficient in time management and planning
- Sales forecasting
- Yield strategy development
- Strong communication abilities
- Collaborative team development
- Onboarding and coaching
- Training and mentoring
- Written and verbal communication
CAREER HIGHLIGHTS
- Spotlight Series – (Feb 2023) Sunwing Travel Group
- Best Performing Region - Revenue – 2021/2022 - Blue Diamond Resort – West Indies
- Executive of the Quarter 2023
Timeline
Regional Deputy Commercial Director – West Indies
Royalton Hotels & Resorts
06.2021 - Current
Destination Sales Manager
Royalton Saint Lucia Resort & Spa, An Autograph Collection
10.2016 - 06.2021
Reservations Manager
Smugglers Cove Beach Resort & Spa
01.2011 - 04.2015
CSEC Certificate - undefined
Castries Comprehensive Secondary School
Common Entrance Certificate - undefined
Bexon RC Combined School
Diploma - Travel & Tourism
Sir Arthur Lewis Community College