Nuria Trayter
Atlanta,GA
Summary
Accomplished Social Media Specialist with a proven track record at ALDI, enhancing brand presence and engagement across key platforms like Meta and TikTok through innovative content marketing and strategic influencer partnerships. Skilled in analyzing performance metrics to drive continuous improvement, demonstrating exceptional copywriting abilities and community management skills.
Overview
3
3
years of professional experience
Work History
Social Media Specialist
ALDI
02.2022 - 10.2023
- Led cross-functional teams at agencies and internally to define and optimize paid social media strategy across Meta, TikTok, YouTube and Pinterest to increase reach, engagement, and lead generation.
- Planed and developed strong creative campaigns in partnership with creative agency.
- Managed influencer content strategy working with agency partner.
- Monitored social media trends to identify customer needs and ensure brand stayed relevant in rapidly changing digital landscape.
- Developed social media performance reports by analyzing key metrics in order to provide insights and recommendations for continuous improvement.
Marketing and Communications Specialist
Modula Communication
10.2020 - 02.2022
- Developed and executed brands' digital strategy ensuring all content is consistent with their goals, voice and style.
- Managed clients' social media accounts and developed monthly content calendars.
- Created engaging content (text, image and video) across digital channels.
- Developed and coordinated paid advertising campaigns on Meta and TikTok.
- Analyzed content and developed regular reporting for channel and campaign performance.
Education
Master of Science - Digital Marketing
NETT Digital School
Zaragoza, Spain07.2021
Master of Science - Marketing And Sales Management
Universitat De Barcelona
Barcelona, Spain07.2020
Bachelor of Arts - Language Interpretation And Translation
Universitat Pompeu Fabra
Barcelona, Spain06.2019
Skills
- Social Media Strategy
- Content Marketing
- Influencer Marketing
- Copywriting
- Paid Advertising
- Community Management
Languages
English
Full Professional
Spanish
Native or Bilingual
Catalan
Native or Bilingual
French
Limited Working
Timeline
Social Media Specialist
ALDI
02.2022 - 10.2023
Marketing and Communications Specialist
Modula Communication
10.2020 - 02.2022
Master of Science - Digital Marketing
NETT Digital School
Master of Science - Marketing And Sales Management
Universitat De Barcelona
Bachelor of Arts - Language Interpretation And Translation
Universitat Pompeu Fabra
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