Hi, I’m
George Chikelu Nwankwo
Marketing Automation Specialist
Allen,TX
Summary
Digital Marketing, Lifecycle & Marketing Automation Specialist with 6+ years of experience driving revenue growth through email, SMS, CRM automation, paid media, SEO, creative optimization, and advanced analytics. Proven ability to combine data-driven experimentation with strong creative and design execution to increase engagement, conversions, retention, and ROI. Expert in Salesforce Marketing Cloud (SFMC), HubSpot, Mailchimp, Klaviyo, Dreamweaver, Email on Acid, GA4, Power BI, Meta Ads, and multi-tool testing frameworks.
Overview
11
years of professional experience
4
Certifications
2
Languages
Work History
Taylor Morrison
Email, SMS & Lifecycle Marketing Specialist
03.2024 - Current
Job overview
- Lead email and SMS marketing strategy across Salesforce Marketing Cloud, HubSpot, Mailchimp, and Klaviyo, generating 40%+ open rates and 25% CTR.
- Built automated lifecycle journeys using SFMC Journey Builder and Automation Studio to support onboarding, nurture, re-engagement, and upsell, increasing customer retention by 35%.
- Launched SMS campaigns for promotions, reminders, and time-sensitive offers, improving customer response speed and engagement.
- Designed and coded responsive email templates using HTML/CSS and Dreamweaver, improving design consistency and campaign performance.
- Ensured email rendering accuracy using Email on Acid, reducing display issues across devices and inbox providers.
- Increased lead-to-customer conversion by 30% through segmentation, behavioral targeting, and dynamic personalization.
- Executed A/B and multivariate testing across SFMC, HubSpot, and GA4 to optimize subject lines, creative, timing, messaging, and CTAs.
- Reduced cost-per-conversion by 18% through cross-tool performance analysis and campaign optimization.
- Partner with sales, analytics, and product teams to drive a 20% increase in email-attributed revenue.
- Built performance dashboards in GA4 and Power BI to guide marketing optimization decisions.
Genpact
Campaign Subject Matter Expert / Product Expert
11.2022 - 12.2023
Job overview
- Led paid media and performance marketing across Google Ads, Meta, TikTok, and Search, increasing qualified leads by 25% and reducing CPA by 20%.
- Combined analytics insights with creative testing to improve ad performance by 30%.
- Used SEMrush, Ahrefs, SimilarWeb, and Meta Insights for competitor intelligence and targeting optimization.
- Built campaign optimization playbooks and trained teams, improving execution efficiency by 35%.
Genpact
Senior Marketing Strategist
05.2021 - 11.2022
Job overview
- Drove full-funnel growth campaigns increasing engagement by 38% while reducing CPA by 22%.
- Implemented structured experimentation frameworks, improving CTR by 28%.
- Supported product launches that exceeded revenue targets by 30% through strategic targeting and creative optimization.
Metrik Labs
Account Manager
03.2018 - 12.2020
Job overview
- Increased conversion rates by 25% through CRO testing, behavioral analytics, and UX optimization.
- Improved engagement by 20% using Google Analytics and Hotjar funnel insights.
- Increased client retention and upsell revenue by 30% via tailored growth strategies.
Jumia Group
SEO Specialist
06.2015 - 10.2017
Job overview
- Increased organic traffic by 50% in 6 months through technical SEO, keyword optimization, and content strategy.
- Improved search rankings using SEMrush, Moz, and performance analytics.
Education
University of Lagos
BSc
Full Sail University
MSc from Digital Marketing
Skills
Email deliverability optimization
SMS campaign management
Marketing Automation & Lifecycle Journeys
Salesforce Marketing Cloud (SFMC)
Journey Builder
Data Extensions
Automation Studio
HubSpot proficiency
Mailchimp proficiency
Klaviyo
Dreamweaver
Email on Acid
HTML/CSS Email Development
Social media management
Sales strategies
Communications management
Digital marketing
Strategic planning
Market trend analysis
CRM management
Campaign development
Direct mail campaigns
Analytics and SEO
Certification
Google Analytics
Core Skills And Tools
- Email Marketing & Deliverability
- SMS Marketing & Mobile Engagement
- Marketing Automation & Lifecycle Journeys
- Salesforce Marketing Cloud (SFMC)
- Journey Builder
- Data Extensions
- Automation Studio
- HubSpot
- Mailchimp
- Klaviyo
- Dreamweaver
- Email on Acid
- HTML/CSS Email Development
- Creative & Visual Design
- A/B & Multivariate Testing
- Conversion Rate Optimization (CRO)
- Funnel Analytics
- Attribution Modeling
- Paid Media
- SEO
- Performance Reporting
- Cross-Channel Orchestration
- UX/UI Collaboration
- Campaign Personalization
- Revenue Growth Strategy
Personal Information
- Work Permit: Authorized to work in the U.S. without sponsorship
- Visa Status: Authorized to work in the U.S. without sponsorship
Availability
See my work availability
Not Available
Available
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Email, SMS & Lifecycle Marketing Specialist
Taylor Morrison
03.2024 - Current
Campaign Subject Matter Expert / Product Expert
Genpact
11.2022 - 12.2023
Senior Marketing Strategist
Genpact
05.2021 - 11.2022
Account Manager
Metrik Labs
03.2018 - 12.2020
SEO Specialist
Jumia Group
06.2015 - 10.2017
Full Sail University
MSc from Digital Marketing
University of Lagos
BSc