Nicole Zurawin

• Improve software performance by identifying and resolving bottlenecks in the development process.
• Collaborate with cross-functional teams to develop innovative solutions for complex technical challenges.
• Mentor junior developers, promoting a culture of continuous learning and knowledge sharing within the team.
• Incorporate industry best practices to ensure high-quality code, minimizing defects and reducing maintenance efforts.

Past Clients: Helzberg Diamonds, Abbott, Global Industrial

• Salesforce Marketing Cloud technical expert for client marketing program enablement and migrations.
• Manage client discovery sessions to identify pain points.
• Provide cross-cloud solution blueprints to meet system strategies, capabilities and technologies and to respond to current and future business requirements.
• Recommend design changes to production systems in response to changing business process, capacity, risks and performance requirements.
• Maintain compliance with marketing regulations and measures and track, assess, integrate and report on modernization and migration processes.
• Lead development teams to implement custom solutions for clients and customers alike.

• Led governance on Caremark, RxSpecialty and Accordant Salesforce Marketing Cloud business units.
• Engineered on-boarding of external data warehouses and targeting systems.
• Presided over incoming and outgoing data flows, identifying and remediating single points of failure.
• Directed enablement of SMS, ensuring to adhere to current legal standards and best practices.
• Managed the Salesforce Marketing Cloud contact subscriber key update of 6+ million Caremark and RxSpecialty members, displaying flexibility as company wide data identifiers update.
• Expertly presented tech updates and leading presentations for internal marketing and data partners.

• Managed the technical implementation of HomeServe's Salesforce Marketing Cloud ESP Migration.
• Developed and executed email marketing campaigns, automations & journeys company wide.
• Maintained an active database of over 650K users.
• Increased leads using website content and offering optimizations.
• Introduced email marketing channel testing for lead generation such as CPM Email campaigns and affiliate marketing.
• Evaluated consumer preferences and behaviors, combined with market trends and historical data, to adjust and enhance campaigns.

• Built brand awareness and generated leads while managing internal and external marketing campaigns and programs.
• Developed, managed and executed The Shade Store's email program for multiple databases; increasing retention and engagement.
• Managed The Shade Store's Direct Mail program of over 100 campaigns of various audiences, attributing to over $10 Mil in revenue per year, from inception to execution.
• Assessed marketing copy, art comps and final designs and compared with established specifications.
• Cultivated relationships with various print and magazine partners.

• Capitalized on industry and marketplace trends to strategize marketing solutions and enhance business operations.
• Tracked email performance to dictate future email strategy; providing feedback to various key players for subsequent email campaigns.
• Oversaw print ad creative review and trafficking, as well as create insertion schedules for over 20 national and regional design publications.
• Implemented new showroom opening marketing initiatives with specialized direct mail and email campaigns in addition to in-showroom opening weekend events.
• Assisted with technical website updates to ensure systems are operating smoothly, specifically when new products are launched, or new showrooms are added.

• Created, strategized and managed omni-channel healthcare recruitment marketing campaigns that consist of precise implementation of various creative assets including personalized landing pages, direct mail, live calls, emails, voicemails & digital advertising.
• Provided insight and direction to over client marketing techniques for optimal candidate reach.
• Led client conference calls to discuss completed and subsequent marketing campaigns customized to fit their healthcare recruitment needs.

• GPA: 3.62
• Graduated cum laude