Karthik Vemula
Wylie
Summary
- Having Hands on 6+ years of experience in Salesforce Marketing Cloud.
- Experience with Email studio, Automation Studio, Mobile Studio, AMPscript, Web Studio and Journey Builder.
- Experienced in analyzing the businesses of companies, gathering requirements, and leading and managing cross-cloud Salesforce projects.
- Developed end-to-end solutions for complex nurture campaigns (with potential optimization testing) to deliver personalized customer email communications.
- Experience in building and maintaining emails using content tools, managing dashboards, and leveraging analytics to optimize campaign results using Exact Target reporting and Google Analytics.
- Experienced in leading offshore teams, managing project deliverable, dealing with project allocations and budget.
- Followed agile methodologies (scrum) for the project management using JIRA.
- Experience working with Digital and Marketing Managers and deploying their strategy with the help of Email studio, Contact builder, Automation studio & Journey Builder. Designed personalized email content using HTML and CSS3 in Content Builder.
- Developed AMPscript code to implement business requirements by creating Dynamic content.
- Drilling down problems and Designing solutions for Email Marketing Cloud Users using SQL Management Studio and Notepad++.
- Used Automation studio for performing actions such as imports, extracts and SQL query activities.
- Hands-on experience working with Mobile Studio in Salesforce Marketing Cloud, where I successfully managed mobile marketing campaigns to engage with our mobile app users.
- Used Mobile Studio to create and executed SMS (text) messages, push notifications, and in-app messaging campaigns.
- Performed Initial quality assurance on emails to ensure that they render on various browser combinations.
- Experience in checking cross browser compatibility and hence worked on different browsers like Safari, Firefox, Google Chrome, and Internet Explorer.
Overview
7
7
years of professional experience
1
1
Certification
Work History
SFMC Developer
Michaels Stores Inc
06.2023 - Current
- Build and manage technical SFMC infrastructure for supporting the client's growing consumer marketing practice.
- Collaborating with cross-functional teams - Marketing, Sales, Content, Analytics, Growth, Engineering, and International.
- Developed cross-channel communications using all modules in Salesforce Marketing Cloud including but not limited to Email Studio, Journey Builder, Automation Studio, Content Builder, Contact Builder, Mobile Push, and Mobile Connect.
- Strong knowledge of developing AMPSCRIPT code to implement business requirements by creating
Dynamic content. - Created responsive development principles and ability to create HTML content to work across different
browsers and outlook versions. - Experience with advanced personalization techniques within Journey Builder, such as dynamically adjusting content and decision splits based on individual subscriber data and behaviors.
- Expertise in designing complex automation workflows within Automation Studio to streamline marketing processes and reduce manual intervention.
- Proficiency in setting up triggered automations, data imports, data extracts, and SQL query activities to automate data synchronization and cleansing tasks.
- Staying updated with the latest enhancements and features in Einstein within SFMC through training and certifications.
- Configured FTP accounts and used it for import and File transfer upload and tracking total number of emails sends and opens.
- Responsible for email deployment, including campaign set-up, segmentation, targeting, QA and A/B testing, optimization. The Salesforce Developer will also troubleshoot, and support implemented Salesforce applications.
- Serve as Product Owner, engaging with Scrum team daily to ensure requirements are understood and that software being developed meets the business requirements.
- Closely interacted with Salesforce team to implement Data Retention policies for the business.
SFMC Engineer
Merkle/LiveArea
01.2019 - 04.2023
- Excellent communication and organizational skills with the ability to adapt to a new environment
- Pivotal in understanding client's digital architecture and responsible for translating business needs to technical requirements
- Design and develop solutions based on business requirements in Salesforce Marketing Cloud platform for high reputed clients
- Develop and implement Journeys to execute complex business marketing campaign rules
- Build Emails for different journeys with AMPscript functionalities for advanced functions in the emails
- Have Good understanding of Einstein and Contact builder
- Worked on creating custom cloud pages
- Experience with web development technologies and methodologies such as HTML5, CSS3 and JavaScript
- Created dynamic and responsive emails, landing pages, profile centers, and SQL queries
- Managing Email Marketing campaigns
- This includes Requirements discussion, execution approach, DE creation, data filters, queries, and measures
- Creating Automation studio jobs to pull customers and other CRM data to evaluate customers and enroll them in appropriate Journey/Campaigns
- Experience building the master data extension at an organization level
- Experience in performing health checks for existing journeys across multiple BU's
- Support documentation process by providing applicable artifacts (code samples, screenshots, etc.)
- Provide technical consultation on various aspects of solutions to read, extract, and load data from CSV files
- Co-ordinating with the offshore team and run support team to provide knowledge transfer sessions about marketing cloud
- Managing subscriber data, import and segmentation using a combination of Salesforce Marketing Cloud tools and database queries to pull the data from Sales & service cloud
- Worked alongside Analytics and Insights teams to perform segmentation and optimization, including A/B and Multivariate testing involving HTML custom coding and profile scripts
- Organized and facilitated project planning, scrum meetings, daily stand-ups, and knowledge transfer sessions.
Salesforce Marketing Sr. Email Analyst/Campaign Manager
8x8
10.2017 - 11.2018
- Worked with business process owners to understand their requirements for Salesforce Marketing cloud application
- Created folder structure to house marketing email templates and executed A/B testing on Email templates to improve engagement
- Manage and maintain email marketing calendar for promotional and branding purposes
- Responsible for technical coordination including email QA in html, writing SQL query, and leveraging assets to build and deploy email campaigns
- Created Cloud pages using Exact Target and published them
- Writing and debugging SQL statements and optimize metrics like opens, clicks and bounce rates
- Good Knowledge of developing AMPscript code to implement business requirements by creating Dynamic content
- Responsible for technical coordination including email QA in html, writing SQL query and AMPscript logic, and leveraging assets to build and deploy email campaigns
- Used HTML, CSS, AMPscript, and other technologies to build customized solutions that support critical business functions
- Responsible for campaign setup and deployment across email, display, and mobile push
- Used Journey builder in running more than 50 different campaigns along with Automation Studio and Contact Builder
- Coordination of day-to-day email operations, building and segmenting audiences, and creating automated campaigns
- Sent emails through Exact Target and track campaign results and efficacy
- Leverage existing email templates to create new email campaigns
- Built and maintained a dynamic email program, targeting email subscribers while collaborating with clients to ensure relevant and impactful messaging for all recipients
- Delivered personalized and coherent online experience, including targeted content and promotions
- Created automated marketing campaigns
- Worked with Data Extensions, Profile management, and subscriber DE
- Familiarity with SQL language for writing queries for data in Exact Target
- By considering the CAN-SPAM, privacy terms the emails campaigns are designed according to regulations.
Email Marketing Analyst
Ascena Retail Group Inc
11.2016 - 10.2017
- Followed QA process to ensure emails are rendered as insisted across all email clients and screen resolutions
- Used Automation Studio for performing actions such as Imports, extracts and SQL QUERY activities
- Managed strategies and functions of triggered email campaign including design, HTML coding, AMPscript, email scheduling and deployment
- Consistently learns the ins and outs of Salesforce ExactTarget and its capabilities to stay competitive in the email marketing space, including but not limited to: Automation Studio, Journey Builder, AMPscript, SQL, and SaaS
- Designed and configured journeys using activities within the Journey Builder and launched in the production after thorough testing
- Developed and Deployed A/B testing strategies to roll out the control version to be used in the final email campaign
- Developed personalized email content using HTML, CSS, AMPscript in content builder
- Built and configured journeys as per the business requirements using Emails Activity, Flow Controls and Salesforce activities
- Use AMPscript language to create various email campaigns, create automated marketing campaigns
- Experience in using Exact Target API by using SOAP API Client
- Familiarity with SQL language for writing queries for data in Exact target
- Track campaign metrics including sends, click through rates and other measures using both Exact target and Google analytics along with Excel, building dashboards to present analytics to company stakeholders
- Worked with email campaign and exact target for sending mass emails in the marketing cloud.
Education
Master's degree - Information systems
Stevens Henager University
Bachelor's degree - Electrical and Electronics
Acharya Nagarjuna University
Skills
- Salesforce Marketing Cloud Platform
- Email Studio
- Journey Builder
- Advertising Studio
- Mobile Studio
- Web Studio
- AMPscript
- SQL
- Html
- CSS
- Java Script
- SSJS
- Product development
- Technical Analysis
- Technical Writing
Certification
- Salesforce Marketing cloud Email Specialist
- Salesforce Marketing cloud Admin
Timeline
SFMC Developer
Michaels Stores Inc
06.2023 - Current
SFMC Engineer
Merkle/LiveArea
01.2019 - 04.2023
Salesforce Marketing Sr. Email Analyst/Campaign Manager
8x8
10.2017 - 11.2018
Email Marketing Analyst
Ascena Retail Group Inc
11.2016 - 10.2017
Master's degree - Information systems
Stevens Henager University
Bachelor's degree - Electrical and Electronics
Acharya Nagarjuna University
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