Oberon Sinclair
San Francisco,CA
Summary
Dynamic leader and strategic thinker with a proven track record in the PR/Marketing sector, notably with Gee Street/Island Records. Excelled in launching global campaigns, notably popularizing Kale, and driving brand growth for luxury names like Kate Spade. Skilled in team leadership and marketing, adept at fostering innovative solutions and achieving significant market impacts.
Overview
36
36
years of professional experience
Work History
Founder
My Young Auntie Public Relations/Creative Agency
1997.09 - Current
- Worked with high luxury brands such as Kate Spade and created Jack Spade alongside Andy Spade. Conducted PR and Marketing for Artforum Magazine. Spearheaded a global campaign to popularize Kale as a culinary sensation.
- Established a successful business by identifying market needs and developing innovative solutions.
- Delivered exceptional customer service by addressing client concerns promptly and effectively resolving issues.
- Led the strategic planning process to define business goals and ensure alignment across all departments.
Head of PR/Marketing
Gee Street/Island Records/Island Jamaica
1993.09 - 1996.03
- Worked with aritsts, such as PM Dawn, Stereo Mcs, Tricky, Wu Tan Clan, Bob Marley Catalogue, Toots and the Maytals Catalogue, and more.
- Coordinated National and International Media Tours
- Self-motivated, with a strong sense of personal responsibility.
- Worked effectively in fast-paced environments.
- Skilled at working independently and collaboratively in a team environment.
- Proven ability to learn quickly and adapt to new situations.
Brilliant Talent
Self-employeed
1989.02 - 1991.01
- Promoted nostaliga bands for the expat community in Hong Kong, with bringing bands to Hong Kong, such as, Mary Wilson of the Surpemes, The Commodores, Brenda Lee, The Platters, and more.
- Managed client schedules and coordinated auditions, callbacks, and bookings with efficiency and attention to detail.
- Developed strong relationships with music agents, corporate sponsorship, producers, and other industry professionals to secure opportunities for represented talent.
- Negotiated contract terms for successful deals, ensuring fair representation for both clients and agencies.
- Built a diverse roster of talent by attending industry events and proactively seeking out emerging artists.
Producer
MTV Europe
1988.09 - 1989.01
- Presented production ideas and determined creative scenarios for production and delivery.
- Oversaw post-production processes, including video editing and sound mixing, to ensure a polished final product.
- Developed schedules for production, editing, and duplication for timely delivery.
- Coordinated logistics, schedules, and talent management for smooth production flow and optimal results.
Education
High School Diploma -
The Arts Educational School
London09.1986
Skills
- Team Leadership
- Strategic Thinking
- Marketing
- Entrepreneurial and Innovative
- Creative Thinker
Timeline
Founder
My Young Auntie Public Relations/Creative Agency
1997.09 - Current
Head of PR/Marketing
Gee Street/Island Records/Island Jamaica
1993.09 - 1996.03
Brilliant Talent
Self-employeed
1989.02 - 1991.01
Producer
MTV Europe
1988.09 - 1989.01
High School Diploma -
The Arts Educational School
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