Oksana Nikonova
Matthews,NC
Summary
Experienced Senior Retail Executive with over 10 years of experience in managing multi-unit operations, specializing in both mass market and luxury brands. Skilled in all aspects of the business life cycle, including budgeting, buying, planning execution, operations, customer service, hiring, developing talent, and analytics. Proficient in managing a stock of 200,000 units and overseeing multi-million dollar budgets. Demonstrated leadership in opening new stores, with a track record of successfully launching up to 20 stores across 12 cities. Experienced in store relocations and closings, showcasing strategic thinking and adaptability. Adept at driving retail success through innovation, dedication, and a customer-centric approach.
Overview
15
15
years of professional experience
Work History
Retail Strategy Advisor
Freelance
12.2019 - Current
- Conducting thorough reviews of existing financial plans, identifying areas for improvement or adjustment
- Producing detailed reports outlining key issues and proposed solutions
- Increased sales by 10% in first year
- Preparing and control P&L and sales budgets (monthly, weekly and daily level)
- Managing retail buying team and OTB (Order To Buy) planning
- Analyzing sales data, consumer trend, and industry development to identify growth opportunities
- Optimizing inventory levels and merchandizing planning
- Ensure strong retail KPIs including sales, margin, shrinkage, and inventory turns
- Managing and developing retail promotional strategies and initiatives
Retail Director
Jimmy Choo
02.2017 - 12.2019
- Managed 3 stores in Russia, Moscow
- Controlled P&L/Budgets/store KPI's/OTB - based on analytics and marketing strategy for seasons
- Streamlined inventory management processes for improved efficiency and reduced waste
- Maximized store profitability with effective budgeting, cost control, and revenue generation tactics
- Fostered positive work environment through strong leadership and team building initiatives
- Enhanced customer satisfaction through exceptional service and staff training programs
- Oversaw daily operations, ensuring smooth functioning of all stores
- Reported issues to higher management with great detail
- Tracked trends and suggested enhancements to both challenge and refine company's product offerings
- Assisted in recruiting, hiring and training of team members
Regional Manager
Bebe
10.2013 - 01.2017
- Managed 6 stores in Russia and Ukraine
- Established and maintained operational standards for 6 locations
- Managed P&L to decrease discrepancies and retain timely and under-budget project completion
- Evaluated competitor strategies to identify industry trends and gather market intelligence, informing strategic decision-making processes
- Enhanced team performance by providing regular coaching, training, and performance feedback to staff members
- Improved staffing during busy periods by creating employee schedules and monitoring call-outs
- Successfully managed budgets and allocated resources to maximize productivity and profitability
- Developed sales strategy based on research of consumer buying trends and market conditions
- Defined clear targets and objectives and communicated to other team members
- Planned Marketing strategies - ATL and BTL, commercial calendar
Regional Manager
OVS
05.2012 - 09.2013
- Opened and managed 20 stores in 12 cities in Russia
- Controlled P&L and Budgets total of $24 million
- Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
- Managed team of seven direct reports (District Managers, VM and marketing)
- Defined clear targets and objectives and communicated to other team members
- Conducted extensive analytical work on product (departments, collections, sizes etc) for over 3000 SKU's to achieve correct market product mix and reflected in sales
- Developed pricing and discount strategies to maximize sales revenue
- Used industry expertise, customer service skills and analytical nature to resolve customer concerns and promote loyalty
Regional Manager
Nine West, La Senza
03.2009 - 03.2012
- Managed 8 stores in Russia
- Made time-efficient decisions on stock management based on daily sales and stock analysis
- Collaborated with product development teams to provide valuable customer insights, driving continuous improvement efforts and enhancing overall offerings to meet market demands
- Mentored and developed high-potential employees for leadership roles through individualized career development plans and opportunities for growth
- Managed P&L to decrease discrepancies and retain timely and under-budget project completion
- Boosted brand growth by devising strategic network and marketing tactics
Education
Bachelor of Science - Business Management And Political Science
Moscow Open State University
Moscow, Russia05.2010
Skills
- Business Acumen: Understanding of retail financials, including P&L management, budgeting, and forecasting
- Inventory Management: Ability to manage inventory levels, conduct inventory analysis, and ensure accurate stock levels
- Customer Service: Commitment to providing exceptional customer service and resolving customer issues
- Analytical Skills: Ability to analyze sales data, trends, and KPIs to make informed business decisions
- Problem-solving: Ability to identify issues, develop solutions, and implement strategies to address challenges
- Team Building: Skill in recruiting, hiring, and developing top talent to build successful store teams
- Retail Operations: Understanding of retail operations, including store procedures, policies, and compliance requirements
- Sales Strategies: Knowledge of sales strategies and techniques to drive sales growth and meet targets
Timeline
Retail Strategy Advisor
Freelance
12.2019 - Current
Retail Director
Jimmy Choo
02.2017 - 12.2019
Regional Manager
Bebe
10.2013 - 01.2017
Regional Manager
OVS
05.2012 - 09.2013
Regional Manager
Nine West, La Senza
03.2009 - 03.2012
Bachelor of Science - Business Management And Political Science
Moscow Open State University
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