Olasunkanmi Ogunade
Bowie,MD
Summary
Versatile corporate communications professional, brand strategist, and visual artist with a wealth of experience and expertise. Consistently develops and executes strategic communications campaigns to effectively position and promote brands in today's ever-changing business landscape. Excels at crafting compelling messaging and building solid relationships with key stakeholders. Establishes and maintains a positive image for clients by leveraging skills in creating and implementing comprehensive communications plans through various channels, including social media, public relations, and advertising. Passionate about the intersection of communications and branding, with a strategic mindset and proven track record of success. Ideal partner for any organization seeking to elevate its brand and achieve its business goals.
Overview
9
9
years of professional experience
Work History
Media Consultant/Digital Communications Manager
NW CONSULTING SERVICES
03.2018 - 06.2021
- NW consult is a media consultancy firm that deals in digital marketing ,corporate market analysis and brand marketing. They offer digital services to clients all around the globe
- Joined the company as a Digital marketer/consultant
- I outsource for clients who are in need of digital services and exposure., Providing digital marketing strategies for market control
- Outsource for profitable clients online/offline
- Up to date management of all social media accounts
- Provide strategies for online growth and viralism
- In charge of brand campaigns and control both online and offline
- Create solid contents for email marketing
- Achievements
- Provided strategic digital solutions to online marketing
- Expanded all social media accounts and increase interaction and followership to aid profit
- Executed successful digital brand campaigns with results
Brand Strategist and Specialist
Sumptuos Cakes And Events DMV
05.2022 - 12.2023
- Devised data visualization dashboards to make complex data more accessible to stakeholders.
- Collaborated with cross-functional teams to develop and implement market research strategies.
- Created and distributed surveys for data collection and analysis.
- Generated reports to support the development and implementation of marketing plans.
- Maximized advertising efforts by developing content for media relations, corporate communications, and social media posts.
- Managed campaigns for various clients that consistently exceeded sales goals.
- Identified appropriate marketing channels and targeted customers for campaigns.
Corporate Communications Manager
JMAAD GLOBAL SDN BHD
01.2017 - 01.2020
- Jmaad Global Sdn Bhd is a media company that specializes in creation of strategic media contents, film making, promotion/ sales of large scale film equipment and international campaign management for specific multinationals in Asia, Africa and Europe
- Joined the company as a corporate communications manager handling digital marketing tasks and providing major strategic solutions to solve problems online and offline, Providing integrated marketing strategies for market dominance
- Provide brands with desired results
- Ensure the companies reputation is on a positive note
- Providing focus points for PR international markets to aid successful campaign
- Negotiate contracts with agencies in relation to creative design, digital marketing and media
- Develop brand campaigns and control both online and offline
- Provide contents for email marketing and monitor results
- Manage and execute brand positioning and ensure a worthy visual identity
- Coordinated with sales and marketing teams to publicize and promote events.
Digital Marketing/ Brand Manager
Urbean Cafe
07.2018 - 08.2020
- Managed and oversaw creative projects to drive quality, accuracy and deadline management.
- Developed and executed branding campaigns to educate target audiences on product features, benefits and values.
- Created and managed budgets to maximize brand reach and engagement.
- Researched market trends to identify customer needs and preferences for strategic planning.
- Monitored and evaluated marketing and advertising campaigns to support brand consistency and engagement.
- Planned, implemented, and tracked sales and marketing strategies to promote brand products.
- Consulted with product development teams to enhance products based on customer interest data.
- Incorporated product changes into marketing messages to drive customer engagement and maximize profits.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Continually maintained and improved company's reputation and positive image in markets served.
- Optimized email campaigns to increase open and click-through rates.
- Wrote and distributed press releases to increase brand visibility.
- Devised content strategy to effectively engage target audiences.
- Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
- Coordinated with design and media teams to develop high-quality creative assets.
Public Relations /Digital Brand Strategist
LILA Skincare
01.2021 - 01.2022
- Continually maintained and improved company's reputation and positive image in markets served.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Optimized email campaigns to increase open and click-through rates.
- Wrote and distributed press releases to increase brand visibility.
- Coordinated with design and media teams to develop high-quality creative assets.
- Created and managed social media campaigns to increase brand engagement.
- Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
Brand Strategy Manager
3sixty Asia
10.2019 - 01.2021
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
- Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
- Devised content strategy to effectively engage target audiences.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
- Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
Director of Corporate Communications
Paint The World Malaysia (Humanitarian Foundation)
01.2019 - 01.2021
- Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements.
- Created Pay-Per-Click campaigns to drive targeted traffic to company website.
- Created social media content with innovative brand messaging to support new product launches.
- Developed digital marketing strategies by creating and implementing plans to reach and engage target audiences.
- Increased brand awareness with ambassador partnerships and targeted email campaigns.
- Mentored and trained teams in KPI analysis and performance evaluation using Google AdWords and Google Analytics.
- Implemented marketing automation tools to streamline and automate repetitive marketing tasks.
- Directed high-value marketing program with consistent adherence to deadlines and budget constraints.
Professional Photographer/Videographer
SUNKYOG PERSPECTIVES
01.2023 - Current
- I photographed high-quality images for various print and digital projects.
- Digitally edited photos to enhance their appearance.
- Displayed portfolio to show off the best work to potential clients and promote skills and value.
- Managed correspondence with clients, documented interactions, and tracked data transfers with manual and automated strategies.
- I worked with a series of professional models, celebrities, fashion magazines, brands, and affiliations.
- Produced original video content by working collaboratively with producers, designers, and art specialists to facilitate multimedia production.
- Collaborated with other production team members for the successful completion of projects.
- Maximized advertising efforts by developing content for media relations, corporate communications, and social media posts.
- Incorporated product changes into marketing messages to drive customer engagement and maximize profits.
- Monitored and evaluated marketing and advertising campaigns to support brand consistency and engagement.
Editor-in-Chief
ZOOM MAGAZINE
08.2016 - Current
- ZOOM magazine is a lifestyle/gossip magazine that focuses on trends and daily life
- Sustained and enhanced publication performance and fostered reliability, transparency, and fairness.
- Adhered to ethical guidelines and standards to promote responsible publication and media practices.
- Determined readiness of written pieces, made changes and approved final versions for publication.
- Reviewed articles for grammar, spelling, punctuation, syntax, accuracy, and compliance with quality standards.
- Selected and edited photos for use in diverse projects.
- Adhered to Associated Press and internal style guidelines, educating staff on standards.
- Collaborated with writers and graphic designers to develop content schedules and plan workflows.
- Managed ateam of writers and junior editors to deliver accurate and engaging content.
- Supported publication by helping develop layouts and collaborating with production teams.
- Communicated directly with writers to collaboratively assess work and guide editorial improvements.
Senior Brand Strategist
Urbean Cafe
02.2020 - 01.2022
- Consulted with product development teams to enhance products based on customer interest data.
- Monitored and evaluated marketing and advertising campaigns to support brand consistency and engagement.
- Incorporated product changes into marketing messages to drive customer engagement and maximize profits.
- Developed and executed branding campaigns to educate target audiences on product features, benefits and values.
- Created and managed budgets to maximize brand reach and engagement.
- Generated reports to support development and implementation of marketing plans.
- Implemented and supervised market research projects from start to finish with focus groups, surveys and interviews.
Events and Communications Manager
DEJURIST GLOBAL SDN BHD
03.2016 - 02.2018
- Build, maintain a cordial relationship between the media and the brands
- Provide adequate and strategic solutions to promote brands
- Ensures the right media is used to channel and achieve specific goals
- Working with commercial, operations and finance to understand the brands, customer behavior and profit maximization
- Handling events and exhibitions on behalf of Brands
- Ensure successful and budgeted events and fairs for Brands
- Achievements
- Provided strategic solutions to immediate problems
- Developed good communication relationship between our company and direct investors
- Developed and implemented strategies for social media campaigns and increased Brand social media growth and relevance by 200%
- Planned successful events and campaigns that provided the company with immense profit and growth
Education
Master of Arts - Organizational Communication ( Summa Cum Laude)
Bowie State University
Bowie, MD05-2024
Master of Science - Corporate Communications (Summa Cum Laude)
UNIVERSITY PUTRA MALAYSIA (UPM)
Serdang, Kualar Lumpur01.2016
Bachelor of Science - Business Information Systems (Cum Laude)
UNIVERSITY OF EAST LONDON (UEL)
East London 09.2011
Professional Certification - Cinematography, Lightning Principles, Photography
SAE INSTITUTE MALAYSIA
Kualar Lumpur09.2014
Professional Certification - Digital Photography
Udemy Institute
San Francisco De Las Llagas, CA03.2023
Professional Certification - Brand Communication Strategist
Udemy Institute
San Francisco, CA02.2023
Professional Certification - Personal Branding Specialist
Udemy Institute
San Francisco De Las Llagas, CA03.2022
Professional Certification - Digital Marketing
Udemy Institute
San Francisco De Las Llagas, CA07.2020
Skills
- Creative Thinking
- Public speaking
- People Management
- Good team player
- Confidentiality Awareness
- Time management
- Computer Skills
- IT Proficiency in Adobe Lightroom, MS Office Word, Excel & PowerPoint, Portrait Pro
- Final cut pro
- Visual storytelling
- Creative vision
- Visual design
- Photojournalism
Affiliations
- I am an ambitious result oriented professional, combining exceptional business strategies, analytical, commercial and people skills to help contribute to the growth of organizations. I am adept in all aspects of corporate communications and integrated marketing strategies to expand the positive effects of brands and increase profit maximization.
Swimming, Traveling, Cooking, Reading, Movies
As an individual, I have a diverse range of interests that keep me engaged and fulfilled. My favorite activities are cooking, shooting movies, travelling, swimming, watching movies, and reading. Each of these pursuits brings me a unique sense of joy and excitement. Overall, these diverse interests keep me engaged, inspired, and fulfilled. They provide a sense of purpose and meaning to my life and help me to stay connected to the world around me.
Timeline
Professional Photographer/Videographer
SUNKYOG PERSPECTIVES
01.2023 - Current
Brand Strategist and Specialist
Sumptuos Cakes And Events DMV
05.2022 - 12.2023
Public Relations /Digital Brand Strategist
LILA Skincare
01.2021 - 01.2022
Senior Brand Strategist
Urbean Cafe
02.2020 - 01.2022
Brand Strategy Manager
3sixty Asia
10.2019 - 01.2021
Director of Corporate Communications
Paint The World Malaysia (Humanitarian Foundation)
01.2019 - 01.2021
Digital Marketing/ Brand Manager
Urbean Cafe
07.2018 - 08.2020
Media Consultant/Digital Communications Manager
NW CONSULTING SERVICES
03.2018 - 06.2021
Corporate Communications Manager
JMAAD GLOBAL SDN BHD
01.2017 - 01.2020
Editor-in-Chief
ZOOM MAGAZINE
08.2016 - Current
Events and Communications Manager
DEJURIST GLOBAL SDN BHD
03.2016 - 02.2018
Master of Arts - Organizational Communication ( Summa Cum Laude)
Bowie State University
Master of Science - Corporate Communications (Summa Cum Laude)
UNIVERSITY PUTRA MALAYSIA (UPM)
Bachelor of Science - Business Information Systems (Cum Laude)
UNIVERSITY OF EAST LONDON (UEL)
Professional Certification - Cinematography, Lightning Principles, Photography
SAE INSTITUTE MALAYSIA
Professional Certification - Digital Photography
Udemy Institute
Professional Certification - Brand Communication Strategist
Udemy Institute
Professional Certification - Personal Branding Specialist
Udemy Institute
Professional Certification - Digital Marketing
Udemy Institute
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