Summary
Overview
Work History
Education
Skills
Affiliations
Certification
Languages
Timeline
Generic

Olga Limanska

Philadelphia ,PA

Summary

Multi-talented Human Resources Executive successful at streamlining costs and maximizing company profile in job market. Versed in EEOC and other relevant compliance statutes. Excellent organizational and time management skills coupled with task prioritization.

Overview

13
13
years of professional experience
1
1
Certification

Work History

Head of PR

KeepSolid
11.2019 - 03.2024
  • Developed and implemented comprehensive PR strategies aligned with overall business objectives.
  • Secured over 100 media placements within a year, significantly enhancing brand visibility and reach.
  • Set PR goals, track progress, and measure the success of campaigns.
  • Managed PR budget and allocated resources.
  • Crafted compelling press releases, media pitches, and other communication materials.
  • Managed media inquiries, scheduled interviews for executives, and handled media requests.
  • Monitored media coverage and analyze sentiment to identify areas for improvement.
  • Developed thought leadership programs and initiatives to position executives as industry experts.

PR Manager

Huru Backpack
08.2017 - 11.2019
  • - Devised and Implemented comprehensive Kickstarter campaign strategy, including target audience identification, messaging, and content creation.
  • - Secured media placements in relevant publications and online platforms to generate pre-launch buzz for Kickstarter campaign.
  • - Developed targeted media pitches highlighting campaign's unique value proposition and potential impact.
  • - Successfully exceeded Kickstarter funding goal by over 300%, exceeding initial targets and achieving significant project funding.
  • - Successfully obtained organic reviews in prestigious publications including Forbes, The Next Web, HuffPost, and other leading media outlets.
  • Partnered with a high-performing marketing team to achieve strategic goals and deliver impactful results.

Freelance PR Manager

Self
06.2013 - 12.2017
  • Developed and executed comprehensive PR campaigns for diverse clients, resulting in increased media coverage and brand visibility.
  • Secured media placements in top-tier publications, including newspapers, magazines, and online platforms.
  • Managed client relationships, ensuring clear communication and alignment of PR strategies with business objectives.
    Created engaging press releases, media kits, and pitch materials tailored to client needs and target audiences.
  • Coordinated and executed successful press events, including product launches, press conferences, and media tours.
  • Leveraged social media platforms to amplify PR efforts, driving engagement and brand awareness.
  • Conducted media training for clients, preparing them for interviews and public appearances.
  • Monitored and analyzed media coverage, providing clients with actionable insights and comprehensive reports.
  • Built and maintained a robust network of media contacts, fostering strong relationships with journalists and influencers.
  • Adapted PR strategies to align with current industry trends and emerging technologies, ensuring relevance and effectiveness.

PR and Events Marketing Specialist

SEMrush
05.2011 - 03.2013

- Interacted with clients; communicated to them the benefits of becoming a paid user of the software
- Handled media relations
- Participated in the SES 2011 in San Francisco and New York
- Initiated new professional contacts with the clients on the trade shows

Education

Bachelor of Arts - Communications

Temple University
Philadelphia, PA
05.2013

Master of Arts - Journalism

V. N. Karazin Kharkiv National University
Kharkiv, Ukraine
05.2010

Skills

    Campaign development

    Media Relations

    Media analysis

    Content Creation

    Press release writing and distribution

    Reputation management

    PR Performance Metrics

Affiliations

Public Relations Society of America

Certification

Fundamentals of Media Measurement by Muckrack


Languages

English
Native or Bilingual
Ukrainian
Native or Bilingual
Russian
Native or Bilingual
Spanish
Limited Working

Timeline

Head of PR

KeepSolid
11.2019 - 03.2024

PR Manager

Huru Backpack
08.2017 - 11.2019

Freelance PR Manager

Self
06.2013 - 12.2017

PR and Events Marketing Specialist

SEMrush
05.2011 - 03.2013

Bachelor of Arts - Communications

Temple University

Master of Arts - Journalism

V. N. Karazin Kharkiv National University
Olga Limanska