OLGA SEMAGINA
Market Research Manager
Wilmette,IL
Summary
Market Research Analyst with over 12 years of experience. Gold Effie Award in FMCG category 2017 with MullenLowe Adventa agency: Brand positioning and advertising campaign "Happiness is created together" for Oleina brand (Bunge, Ukraine). As a result, 1,7% increased brand sales along with raising the price by 30%
Coordinated research projects in Western and Eastern European countries for international and Ukrainian producers: Abbott, Reckitt Benckiser, Unilever, Mondelez, Nestle, Danone, Bunge, Coca-Cola, British American Tobacco, Philip Morris, etc.
As an achievement-oriented individual with a passion for advertising and beauty, I am a successful executive known for delivering valuable research results. I bring a strong problem-solving approach to every challenge I encounter, consistently achieving positive outcomes.
Overview
12
12
years of professional experience
3
3
years of post-secondary education
4
4
Languages
Work History
Senior Qual Executive
KANTAR TNS
10.2021 - 11.2022
- Project methodology development
- Market trends analysis
- Problem solving
- Client communication and relationship management
- Conducting qualitative research studies (FGDs, in-depth interviews , online, etc.)
- Customer research results analysis
- Providing clients with research results and recommendations
- Facilitated communication between departments to enhance project success
- Presenting research results for the client's team
Senior Project Coordinator
UMG - Ukrainian Marketing Group
Kyiv, Ukraine
06.2019 - 09.2021
- Project methodology development
- Project coordination
- Organized meetings and gathered support materials.
- Market trends analysis
- Problem solving
- Conducting qualitative research studies (FGDs, in-depth interviews , online, etc.)
- Customer research results analysis
- Providing clients with research results and recommendations
- Facilitated communication between departments to enhance project success
- Client communication and relationship management
- Presenting research results for the client's team
Freelance Consultant
EVO.company
Kyiv, Ukraine
05.2018 - 07.2018
- Developed and conducted a training course on customer relationship management for EVO.company
- Trained team members to apply best research practices
Senior Project Manager
Mustang Research & Consulting
Kyiv, Ukraine
06.2010 - 11.2017
- Project development
- Project coordination
- Budgeting
- Data collection and analysis
- Strategic planning for brand development
- Development and testing of creative materials
Education
Associate of Arts - Business Management
Oakton Community College
Skokie, IL 01.2023 - Current
IT Project management -
LABA School
Kyiv, Ukraine 06.2023 - 08.2023
Uncompleted Bachelor's - Innovation Management
National Technical University of Ukraine "KPI"
09.2008 - 06.2010
Skills
Project coordination
Timeline
IT Project management -
LABA School
06.2023 - 08.2023
Associate of Arts - Business Management
Oakton Community College
01.2023 - Current
Senior Qual Executive
KANTAR TNS
10.2021 - 11.2022
Senior Project Coordinator
UMG - Ukrainian Marketing Group
06.2019 - 09.2021
Freelance Consultant
EVO.company
05.2018 - 07.2018
Senior Project Manager
Mustang Research & Consulting
06.2010 - 11.2017
Uncompleted Bachelor's - Innovation Management
National Technical University of Ukraine "KPI"
09.2008 - 06.2010
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