Olivia Burke
Edina,MN
Summary
Strategic and data-driven operations and marketing professional with experience driving performance improvements across multi-location programs and vendor networks. Skilled in analyzing complex datasets, identifying operational gaps, and implementing scalable strategies to improve business outcomes. Proven ability to lead cross-functional collaboration, support training initiatives, and translate insights into actionable plans that drive growth, efficiency, and partner success.
Overview
10
10
years of professional experience
Work History
Senior Marketing Strategy Specialist
Ear Professionals Group
Remote
06.2023 - Current
- Led cross-functional initiatives to improve performance across multi-brand programs by analyzing operational and marketing data, identifying trends, and recommending actionable improvements.
- Built and maintained dashboards to track key performance metrics, enabling leadership to assess program effectiveness and uncover optimization opportunities.
- Translated complex data into clear insights and strategic recommendations presented in monthly and quarterly business reviews.
- Partnered with internal teams (product, IT, digital, clinical) to streamline processes and improve execution across program operations.
- Identified opportunities to enhance customer experience and streamline user journeys, leading to improved engagement and outcomes.
- Supported product/program launches by coordinating cross-team efforts to ensure operational readiness and effective rollout.
- Acted as a liaison between vendors and internal stakeholders, ensuring alignment on program goals, timelines, and performance expectations.
- Coordinated national events and vendor engagements, overseeing logistics, budgets, and stakeholder communication to ensure alignment and success.
Receptionist and Marketing Specialist
Hair Success and TSPA
Fargo, North Dakota
04.2016 - Current
- Planned and executed events to boost customer engagement and increase brand visibility.
- Analyzed market trends to identify growth opportunities, enhancing business positioning and operational efficiency.
- Collaborated with leadership on strategic initiatives that enhanced overall business performance.
CBA Ambassador
Rockstar Energy
Grand Forks, USA
08.2020 - 05.2023
- Represented brand at regional events, executing field operations and ensuring consistent brand delivery.
- Built strong relationships with consumers and stakeholders, enhancing market growth and engagement.
Education
BBA - Marketing
University of North Dakota
Grand Forks, ND05-2024
Skills
- Market research
- Data analysis & reporting (KPIs, dashboards)
- Program management & execution
- Operations strategy & performance optimization
- Process improvement & standardization
- Budget awareness & business planning support
- Cross-functional leadership & stakeholder management
- Vendor & partner relationship management
- Strategic communication & presentations
- Training development & facilitation
Awards
- Nistler College of Business and Public Administration Dean's List
- University of North Dakota President's Honor Roll 2020 - 2024
- Key Student Speaker at Dale Morrison Leadership Summit
- 2023-2024 Outstanding Senior Award: UND Marketing Department
Leadership And Involvement
- Alpha Phi, Grand Forks, ND, Vice President of New Member Recruitment
- The Christmas Gift, Fargo, ND, Event Volunteer
- Feed my Starving Children, annual contributor
Timeline
Senior Marketing Strategy Specialist
Ear Professionals Group
06.2023 - Current
CBA Ambassador
Rockstar Energy
08.2020 - 05.2023
Receptionist and Marketing Specialist
Hair Success and TSPA
04.2016 - Current
BBA - Marketing
University of North Dakota