Olivia Burrows
Grand Rapids,MI
Summary
Accomplished Marketing professional with several years of experience driving company growth through creative and innovative strategies. Resourceful team leader skilled at analyzing market trends and customer needs to develop highly effective and targeted marketing campaigns. Highly motivated, adaptable, and strong in interpersonal skills, with a proven ability to work independently and master new skills quickly. Successfully drives market share, brand recognition, and revenue improvement.
Overview
5
5
years of professional experience
Work History
Customer Success Marketing Coordinator
Jubilant
Ann Arbor, MI
08.2022 - Current
- Coordinated the design, production, distribution and promotion of all marketing materials.
- Developed and implemented strategic marketing campaigns and engaging digital content.
- Led the planning and execution of trade shows, conferences, and other marketing events to promote the brand and generate leads.
- Organized with sales teams to develop mutual approaches to problems and opportunities.
- Conducted market research to identify trends, customer needs, and competitive landscape to inform strategic decisions.
- Provided guidance on creative direction for branding efforts across multiple channels.
- Collaborated on several cross-functional task forces to develop and implement innovative processes.
Marketing Associate
SDI Clarity
Grand Rapids, MI
06.2020 - 08.2022
- Manage integrated marketing communications and verify consistency in content and tone across multiple brands.
- Develop marketing strategies to improve brand engagement, while building an increased social media presence.
- Conducted Hubspot implementation, manage daily sales and marketing functions within the platform.
- Leverage industry trends and competitive analysis to improve marketing campaign performance.
- Execute successful email marketing campaigns resulting in a significant increase in overall click-through and open rates.
- Track, monitor, and analyze social media and online marketing initiatives.
- Develop key client relationships to expand client base and retain business.
Communications Intern
SDI Clarity
Grand Rapids, MI
09.2019 - 06.2020
- Created a focused social media strategy resulting in an overall increase in website traffic from social media platforms.
- Constructed editorial calendars to manage content and plan specific and timely marketing campaigns based on event launch dates.
- Head of implementation and integration for Salesforce (Pardot).
- Assisted in leading brainstorming sessions to discuss ideas and develop marketing campaigns.
- Recommended improvements to enhance customer experience on social platforms and internal processes.
- Researched and evaluated competitor marketing and digital content.
Product Marketing Intern
Uline
Pleasant Prairie, WI
05.2019 - 08.2019
- Created and maintained marketing reports to detail commercial market trends and competitor data.
- Outlined research findings in detailed documentation to support decision making by project managers, clients and other marketing team members.
- Collaborated with my team to generate ideas and assist with creating experiential marketing programs and initiatives to increase brand awareness.
- Executive level interaction on various projects, hands on role in preparing new products for Spring/Summer 2019 catalog release.
- Acted as a liaison between Creative and Merchandising departments.
Education
BBA - Marketing
Grand Valley State University
Allendale, MI04.2020
Skills
- Marketing Campaign Development
- Client Relationship Management
- Brand Building
- Analytical Thinking
- Research and Trend Analysis
- Sales Strategies
- CRM Software
- Social Media Engagement
Accomplishments
Alpha Omicron Pi Chapter President 2019
Order of Omega Member 2019
Alpha Omicron Pi Mary Egan Award 2020
Grand Valley Homecoming Regent Nominee 2019
Alpha Omicron Pi Sister of Impact Award 2019
'I am Grand Valley' Award Recipient 2017- 2018 -2019
Timeline
Customer Success Marketing Coordinator
Jubilant
08.2022 - Current
Marketing Associate
SDI Clarity
06.2020 - 08.2022
Communications Intern
SDI Clarity
09.2019 - 06.2020
Product Marketing Intern
Uline
05.2019 - 08.2019
BBA - Marketing
Grand Valley State University
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