Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
Generic

Victoria Spillman

Fancy Gap,VA

Summary

Dynamic Marketing Director with a proven track record at Wilkes Health and Rehabilitation, excelling in strategic planning and relationship building. Spearheaded comprehensive marketing campaigns, enhancing consumer engagement and brand credibility. Skilled in digital marketing and market research analysis, achieving significant market penetration. Expert in fostering key partnerships, driving brand development with innovative solutions.

Overview

6
6
years of professional experience

Work History

Marketing Director/Admissions Coordinator

Wilkes Health and Rehabilitation
09.2021 - Current
  • Built strong relationships with Medical Providers, Hospitals, and other organizations.
  • Developed comprehensive marketing plans in alignment with overall business goals and objectives.
  • Managed monthly marketing budget, ensuring cost-effective allocation of resources for maximum impact.
  • Increased consumer engagement by creating personalized experiences through targeted segmentation strategies.
  • Established partnerships with key industry influencers to amplify brand reach and credibility.
  • Continually maintained and improved company's reputation and positive image in markets served.
  • Conducted market research to identify new opportunities and target markets.
  • Fostered partnerships with community organizations to promote opportunities to job seeking populations.
  • Maintained budgeted census with case mix.

Marketing and Admissions Coordinator

Chatham Nursing and Rehabilitation
03.2019 - 09.2021
  • Provided exceptional customer service during phone and email interactions with prospective students and their families, addressing concerns promptly and professionally.
  • Confirmed all insurance benefits met standards of admissions as dictated by policy.
  • Assisted in patient admission process based on federal and state laws.
  • Collaborated with admissions team to develop and implement strategies to improve admissions process.
  • Maintained accurate records of applicant data, ensuring timely decision-making and reporting.
  • Completed preliminary paperwork for incoming and outgoing patients.

Education

No Degree - Certified Nursing Assistant

Surry Community College
Dobson, NC
05-2001

High School Diploma -

Carroll County High School
Hillsville, VA
06-1990

Skills

  • Networking
  • Digital marketing
  • Strategic planning
  • Marketing campaign development
  • Campaign planning
  • Market planning and execution
  • Key decision making
  • Market penetration
  • Customer segmentation
  • Communications expertise
  • Mobile marketing
  • Sales
  • Social media marketing
  • Social media platforms
  • Relationship building
  • Creative and innovative
  • Microsoft office
  • Social media campaigns
  • Decision-making
  • MS office suite
  • Customer relationship management (CRM)
  • Brand development
  • Marketing plan development
  • Competitor analysis
  • Marketing program management
  • Market research analysis
  • Pricing strategies
  • Campaign performance tracking

Accomplishments

    2025 NCHCFA LTC Leadership graduate

Timeline

Marketing Director/Admissions Coordinator

Wilkes Health and Rehabilitation
09.2021 - Current

Marketing and Admissions Coordinator

Chatham Nursing and Rehabilitation
03.2019 - 09.2021

No Degree - Certified Nursing Assistant

Surry Community College

High School Diploma -

Carroll County High School

Similar Profiles

CREATE PROFILE
Victoria Spillman