Amber Haden
Barry,TX
Summary
Results-driven business development professional with over 10 years of experience in economic development, workforce recruitment, and grant management. Expertise includes designing and implementing training programs, leading large job fairs, and collaborating with educational institutions and non-profits to address workforce needs. Proven ability to manage multiple projects and secure funding to support community initiatives.
Overview
33
33
years of professional experience
1
1
Certification
Work History
Marketing Director & Admissions Director
Epic Nursing & Rehabilitation Center
01.2023 - 10.2023
- Directed marketing initiatives for long-term care nursing home across Corsicana, Ennis, Waxahachie, Waco, Dallas-Fort Worth, Tyler, and Athens.
- Developed comprehensive marketing strategies for healthcare services and rehabilitation programs.
- Managed digital marketing campaigns across social media platforms and email channels.
- Oversaw branding efforts to enhance the facility's reputation in the community.
- Executed marketing plans that enhanced branding exposure and drove customer traffic and sales.
- Established partnerships with local organizations, promoting community health awareness and engagement.
- Cultivated relationships with major hospitals, increasing referral opportunities and strengthening service area connections.
- Identified opportunities for new business partnerships or other growth initiatives.
- Coordinated events such as trade shows and conferences to promote products or services.
- Presented monthly results of all marketing efforts at executive team meetings.
- Managed budgeting for all marketing activities, maintaining expenditures within allocated limits.
- Engaged actively with Corsicana Chamber as an ambassador and participant in networking events.
- Served as primary admissions contact for hospitals, assisted living centers, and hospice companies.
- Conducted facility tours for prospective residents and families to facilitate informed decision-making.
National Sales Representative
Core Recon
Corpus Christi, Texas
08.2021 - 10.2021
- Served as national sales representative for IT and cybersecurity firm.
- Cultivated strong relationships with national clients across diverse industries, enhancing client retention and satisfaction.
- Marketed comprehensive suite of IT services and cybersecurity solutions to small and large businesses nationwide.
- Engaged potential customers including hospitals, state agencies, school districts, and private sector firms.
- Analyzed market trends to identify new business opportunities and customer needs.
- Conducted market research to evaluate customer needs and preferences, informing product development and sales strategies.
- Conducted product presentations and demonstrations to showcase features and benefits.
- Crafted detailed proposals outlining tailored solutions for individual clients, improving conversion rates and client engagement.
- Managed customer inquiries, providing timely solutions and enhancing satisfaction levels.
- Acted as primary point of contact for all inquiries related to products offered by the organization.
- Negotiated contracts with potential customers on behalf of the organization.
- Participated in industry conferences to network and promote brand awareness.
- Prepared detailed sales reports to track progress and inform strategic decisions.
- Used excellent verbal skills to engage customers in conversation and effectively determine needs and requirements.
Corporate Recruiter
Signet Maritime Corporation
01.2021 - 02.2021
- Led recruitment initiatives that effectively attracted qualified candidates for shoreside positions.
- Created targeted recruitment strategies that successfully engaged top maritime talent.
- Managed social media recruiting platforms, including LinkedIn and Indeed, to increase candidate visibility.
- Collaborated with maritime academies, school districts, community colleges, and universities to build a robust talent pipeline.
- Participated in hiring events at colleges and maritime academies to engage with potential candidates actively.
- Partnered with hiring managers to clarify recruitment needs and define precise job requirements.
- Conducted comprehensive interviews to evaluate candidate qualifications and fit.
- Conducted initial phone screens with qualified applicants to assess their skills and experience.
- Maintained applicant tracking system for efficient candidate management and reporting.
- Assisted in creating job postings that reflect company culture and values effectively.
- Provided guidance on job descriptions, salary ranges, and interview processes.
- Collaborated with hiring teams to ensure a positive candidate experience throughout the process.
- Assisted hiring managers in developing recruitment strategies for hard-to-fill positions.
- Attended career fairs and other events to promote company brand and recruit talent.
Advertising and Marketing Coordinator Manager
Temple Daily Telegram
03.2020 - 11.2020
- Coordinated advertising and marketing campaigns for Temple Daily Telegram, enhancing brand visibility and community engagement.
- Developed marketing materials for community engagement initiatives.
- Coordinated advertising campaigns across print and digital platforms.
- Collaborated with editorial team on content strategy and promotion efforts.
- Assisted in organizing community events to promote local news coverage.
- Cultivated and maintained partnerships with local businesses to secure advertising opportunities and support community initiatives.
- Provided support in the planning, coordination, and execution of promotional campaigns.
- Coordinated with design teams to develop creative materials such as brochures, flyers, and advertisements.
- Collaborated closely with internal teams including sales, operations, finance.to ensure alignment of overall objectives across departments.
- Oversaw relationships with external vendors, ensuring project completion met budget constraints and quality standards.
- Worked with creative teams to deliver productive marketing campaigns.
- Organized events such as conferences, trade shows, seminars, and webinars.
- Wrote, proofed and edited content in accordance with established brand guidelines.
- Participated in brainstorming sessions to generate ideas for new products or services.
- Maintained a library of marketing collateral including images and videos.
- Collaborated with marketing manager to plan out campaign strategies, time tables and guidelines.
- Performed administrative tasks such as maintaining records of expenses incurred during campaigns.
- Created and distributed marketing materials, including brochures, flyers, and newsletters.
- Planned events, managed marketing efforts, and executed social media outreach.
- Managed large campaigns such as our quarterly magazine, trade shows (Bridal show, Home & Garden show, etc.), and special sections involving local high school sports, holidays, and other special events.
- Produced content for daily newspaper
Self Employed
Professional Workforce and Economic Development Consultant
04.2018 - 03.2020
- Crafted strategies that enhanced job growth and attracted investment in local economies.
- Partnered with local governments to create economic initiatives that addressed community needs.
- Provided workforce and economic development consulting services to businesses, school districts, and workforce boards.
- Advised businesses on best practices for sustainable development efforts.
- Engaged with community leaders to identify and address local needs.
- Analyzed economic trends to inform community development strategies.
- Organized meetings between public and private sector partners to discuss economic development opportunities.
- Delivered technical assistance to businesses, facilitating expansion or relocation into targeted areas.
- Established relationships with key stakeholders in the community including government officials, business owners, and civic leaders.
- Represented clients at conferences related to economic development issues.
Director of Business Development
Workforce Ready Koncepts
10.2018 - 03.2019
- Directed business development efforts, leading to increased market presence for online workplace readiness and computer skills.
- Cultivated partnerships with workforce development boards, non-profits, and faith-based organizations across the US.
- Collaborated with Texas workforce development department to identify and establish new expansion opportunities, strengthening regional partnerships.
- Attended trade shows and conferences to promote products, resulting in enhanced brand visibility and networking opportunities.
Vice President
Expansion Solutions
04.2018 - 09.2018
- Spearheaded economic and workforce development initiatives to address industry needs.
- Developed innovative strategies to enhance economic development networks.
- Forged partnerships with school districts, community colleges, universities, and organizations to enhance workforce development.
- Established community connections that facilitated business growth in Texas and internationally.
- Identified optimal locations for businesses to expand operations effectively.
- Facilitated collaboration among key stakeholders to foster regional development.
- Utilized 12 years of experience to establish strategic frameworks for new and existing businesses.
Director of Business Development
Workforce Solutions for Tarrant County
11.2006 - 04.2018
- Facilitated workforce and economic development initiatives, supporting growth for small, medium, and large businesses.
- Developed strategic partnerships to enhance service offerings and client engagement.
- Managed client relationships to enhance satisfaction and retention through proactive communication strategies.
- Collaborated with chambers of commerce and city officials to attract and retain businesses.
- Led cross-functional teams to streamline project implementation and execution.
- Managed regional manufacturing sector consortium while serving as liaison across key industries.
- Established partnerships among employers, educational institutions, and community agencies to customize services.
- Oversaw project management and implementation of large grants from the Department of Labor.
- Directed operations of major workforce center, supervising staff and overseeing $500,000 budget to ensure effective service delivery.
- Developed tailored training programs to enhance workforce skills and capabilities.
- Conducted performance reviews of Business Development Team members to identify improvement areas.
Lead Program Manager
Health and Human Services Commission
06.1990 - 07.2005
- Supported regional director in managing operations for Dallas-Fort Worth area with 1,300 employees.
- Led cross-functional teams to implement community health initiatives and programs.
- Developed strategies to enhance service delivery within health and human services.
- Managed program budgets, ensuring compliance with financial regulations and guidelines.
- Monitored performance metrics and identified areas for improvement in order to increase efficiency.
- Created reports summarizing key project milestones, risks and issues for senior leadership review.
- Developed and maintained project plans, budgets, timelines and resources to ensure successful delivery of projects.
- Provided training sessions on effective program management tools and processes including Agile methodology.
- Established strong working relationships with internal stakeholders at all levels within the organization.
- Stayed abreast of local, state, and federal regulations impacting corporate compliance.
- Built lasting and lucrative partnerships with new and existing customers through continuous engagement and monitoring service quality.
- Supervised eight program managers, ensuring efficient program execution across region.
- Served as liaison to state office, addressing legislative inquiries and urgent assignments.
- Established partnerships with community organizations and employer networks to improve customer assistance.
- Planned and implemented continuous improvement initiatives to enhance operational effectiveness.
- Developed curriculum for staff training at all levels and delivered engaging presentations.
- Managed hiring process for administrative case management and front-line supervisor roles in the region.
Education
High School Diploma -
Blooming Grove High School
Blooming Grove, TX05.1988
Some College (No Degree) - Business
Navarro College
Corsicana, TXSkills
- Marketing strategies
- Lead generation
- Sales expertise
- Customer relationship management
- Event coordination
- Networking
- Team recruitment
Certification
- Basic Economic Development Course, Texas A&M Engineering Extension Service, 2012
- Senior Management Development Program, University of Texas Austin, 2015
- Certified Management Professional Certification, Health & Human Services Commission, 2004
Board Appointments
- Leadership Mansfield Board Chair and Board Member, 2013-2017
- Education and Workforce Development Committee Member, Arlington Chamber of Commerce, 2010-2018
- John Peter Smith Hospital Health Care Advisory Committee, 2011-2017
- Great Southwest Industrial District Association Board Member, 2012-2018
- North Central Texas Workforce Development Board, Board Member, 2000-2005
Timeline
Marketing Director & Admissions Director
Epic Nursing & Rehabilitation Center
01.2023 - 10.2023
National Sales Representative
Core Recon
08.2021 - 10.2021
Corporate Recruiter
Signet Maritime Corporation
01.2021 - 02.2021
Advertising and Marketing Coordinator Manager
Temple Daily Telegram
03.2020 - 11.2020
Director of Business Development
Workforce Ready Koncepts
10.2018 - 03.2019
Self Employed
Professional Workforce and Economic Development Consultant
04.2018 - 03.2020
Vice President
Expansion Solutions
04.2018 - 09.2018
Director of Business Development
Workforce Solutions for Tarrant County
11.2006 - 04.2018
Lead Program Manager
Health and Human Services Commission
06.1990 - 07.2005
High School Diploma -
Blooming Grove High School
Some College (No Degree) - Business
Navarro College