OLIVIA CONTE
60 Halcyon Terrace, New Rochelle,NY,
Overview
9
9
years of professional experience
Work History
Junior Planner
Lockard & Wechsler Direct
Irvington, NY
07.2023 - Current
- Managed the complete media process, overseeing planning, execution, billing, and continuous analysis
- Formulated Go-To-Market Strategies for new product launches across Direct-to-Consumer (DTC), ASOTV, and branding campaigns
- Crafted strategic media plans informed by market research and audience insights sourced from Nielsen and Simmons data
- Leveraged tactical buys to improve return on investment, utilizing performance metrics for optimization
- Fostered robust client relationships, nurturing trust and satisfaction through transparent communication and timely updates
- Conducted in-depth analysis of A/B creative tests, weekly product performance, and segment analytics to identify emerging trends
Assistant Account Planner
Lockard & Wechsler Direct
Irvington, NY
01.2022 - 07.2023
- Monitored pre and post logs meticulously and structured spot and traffic distribution efficiently
- Managed various accounts with diverse needs, overseeing multiple campaigns within a single client
- Tracked budgets ranging from $5K to $500K weekly
- Provided daily media reports and delivered concise summaries of media performance to both internal teams and clients
- Conducted routine maintenance tasks on a daily basis for multiple clients
Waitress
Trattoria Vivolo
06.2020 - 03.2022
Business Development Intern
ArtsWestchester
08.2020 - 11.2020
- Reached out to members and acknowledged them for philanthropic contributions
- Facilitated phone calls and documents between the organization and its members
- Organized Excel worksheet documents.
Waitress
Rockwells American Restaurant
01.2018 - 06.2020
Summer Snack Bar Worker
Larchmont Shore Club
05.2015 - 08.2018
Education
Bachelor of Arts in Arts Leadership (Dance, Communications, Business) -
Iona College
New Rochelle, NY05.2021
Skills
- Social Media: Facebook, Twitter, Instagram, Snapchat
- Computer: Microsoft Word, PowerPoint, Office, Excel
- Project Management
- Supplier Relations
- Forecasting Techniques
- Attention to Detail
Affiliations
- Delta Theta Beta Sorority, Member, Iona College Dance Ensemble, Member, Best Buddies Club, Member, The Miracle League of Westchester, Volunteer
Timeline
Junior Planner
Lockard & Wechsler Direct
07.2023 - Current
Assistant Account Planner
Lockard & Wechsler Direct
01.2022 - 07.2023
Business Development Intern
ArtsWestchester
08.2020 - 11.2020
Waitress
Trattoria Vivolo
06.2020 - 03.2022
Waitress
Rockwells American Restaurant
01.2018 - 06.2020
Summer Snack Bar Worker
Larchmont Shore Club
05.2015 - 08.2018
Bachelor of Arts in Arts Leadership (Dance, Communications, Business) -
Iona College