Olivia Hilder
Richmond,VA
Summary
Seasoned digital marketing web strategist with over 6 years of expertise in web design and content strategy. Leverages a results-driven approach to drive user engagement and create an impactful branded digital presence. Passionate about enhancing brand visibility through innovative content strategies, orchestrating complex site projects, and fostering collaborative and forward-thinking partnerships.
Overview
7
7
years of professional experience
Work History
Digital Marketing Web Strategist
Capital One
12.2019 - Current
- Spearheads Careers site evolution, achieving 25.1M page views in 2023 (+47% YoY, 10.6M sessions). Implements data-driven UX enhancements and content strategy for impactful user engagement.
- Builds and redesigns (to date) 30+ content pages and 230+ blog posts within CMS web platform and light HTML/CSS/JavaScript, leveraging updated content aligned with overall strategy.
- Leads web page and microsite builds and redesigns from ideation to delivery: Analyzes client needs, determines site content flow, identifies content mapping, wireframes pages, creates page shells, determines creative requirements, partners with Brand team for creative asset delivery, collaborates with external development team to deploy custom built modules, and builds the new pages in CMS web platform.
- Maximizes web content strategy through the influence of brand standards and design systems to drive page designs, market research analysis to guide content strategy prioritization, and A/B testing and heat mapping to refine user experience.
- Owns CMS web platform product that hosts Careers site with 40+ content pages and 270+ blog posts.
- Orchestrates CMS web platform development with external agency. Fosters agency partner relationship to execute new custom built modules and product enhancements, influencing agency's product roadmap and CMS web platform upgrades.
- Collaborates with social, creative, and paid media segments of team to deliver a strong and cohesive digital presence, and the website that serves as the user journey's endpoint (several top individual pages received upwards of 500k site visits in Q3 2024).
- Cultivates relationships with designers, copywriters, site developers, and research analysts to develop compelling content strategy and impactful web design.
- Executes site’s risk governance, including risk and legal auditing, integrated platform regression testing, and quality assurance testing.
- Partnered with external agency to migrate site’s backend to new self-serviced CMS web platform. Directed agency’s development team in aligning the new product’s capabilities with internal web needs, providing requirements and direction for migration of site content, module capabilities, page functionalities, and platform enhancements.
- Created robust internal company resource web page. Gathered cross-functional requirements to design and build comprehensive resources for broad audience of 60k employees.
Talent Marketing Operations Specialist
Capital One
08.2018 - 12.2019
- Optimized $10M+ marketing budget allocation across Talent Acquisition, ensuring strategic alignment of resources for impactful recruitment marketing campaigns.
- Streamlined vendor management for key recruitment platforms, efficiently assigning 800+ software licenses to talent resources on a rotating basis.
- Spearheaded targeted PPC campaigns on diverse recruiting sites, enhancing visibility and attracting top-tier candidates for critical positions.
- Facilitated in-person vendor training events, empowering recruiting teams with advanced product knowledge and optimizing tool utilization.
Marketing Assistant
James River Cellars Winery
02.2018 - 07.2018
- Revitalized digital marketing strategies, revamping online presence and boosting brand visibility and event promotion through targeted social media campaigns and website enhancements.
- Crafted compelling print materials and signage, ensuring consistent branding across physical touchpoints in the storefront and tasting room.
- Drove engagement through strategic social media management, leveraging organic posts to boost event attendance and customer interaction.
- Synergized with cross-functional teams to align marketing efforts with overall business goals, enhancing the winery's market position.
Education
Bachelor of Science -
James Madison University
Harrisonburg, VA12-2017
Skills
- Web strategy & page design
- CMS page building
- Brand standards & design systems
- UX & UI
- Product ownership
- Basic HTML/CSS/JavaScript
- A/B testing & heat mapping
- Research analysis
- Stakeholder engagement
- XFN project management
- Agile/JIRA
- Risk auditing governance
Timeline
Digital Marketing Web Strategist
Capital One
12.2019 - Current
Talent Marketing Operations Specialist
Capital One
08.2018 - 12.2019
Marketing Assistant
James River Cellars Winery
02.2018 - 07.2018
Bachelor of Science -
James Madison University
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