OLIVIA O’CONNOR
Ypsilanti,MI
Summary
Diligent Communications and Marketing Manager with a seven year progressive career across both internal and external communications. Offering excellent management and organizational skills to coordinate multiple, concurrent projects. Articulate writer with talent for creating engaging content.
Overview
6
6
years of professional experience
Work History
Franchise Communication & Marketing Manager
Cottage Inn Pizza
11.2021 - Current
- Liaison between the corporate office and all franchise locations throughout Michigan & Ohio.
- Designed, updated, and sent out monthly franchise newsletter with relevant information and data from the previous month.
- Drafted emails/letters for Executives to be sent out to franchisees.
- Improved customer loyalty by implementing effective email marketing campaigns and personalized offers.
- Manage internal communication system with newsletter content and updates.
- Evaluated competitor strategies regularly to stay ahead of industry developments and maintain a competitive edge in the marketplace.
- Organized successful community events promoting franchise''s brand to drive increased awareness and customer engagement.
- Streamlined internal communication processes by creating a centralized information hub for employees.
Business Development Manager
The Princeton Review
11.2018 - 11.2021
- Oversaw marketing and account management in Michigan, Kentucky, and Tennessee.
- Contributed to the Midwest market's overall growth of 1M and 327K in Michigan, Kentucky and Tennessee territories.
- Director of marketing campaigns, ranging from social media and physical mailers to digital and print advertisements, to generate quality leads that fortify direct sales going forward.
- Maintained university partnerships and increased number of partnerships with key accounts.
- Partnered with Michigan State University and grew MSU bookings by 48k in 2 years.
- Managed marketing assistants and campus representatives.
- Collaborated with businesses, universities, and student groups to provide engaging events.
- Researched and analyzed data to understand local sales trends, identify gaps in outreach, and assist in developing strategies and tactics to respond to market dynamics and competitor activity.
- Consistently met project management deadlines set by upper management for research, planning, and execution.
Administrative Assistant/Marketing Coordinator
Reinhart Realtors
01.2018 - 11.2018
- Updated various internal reports, collected, and compiled data, and performed follow-ups.
- Collaborated closely with agents to strategize innovative approaches for marketing listings more effectively in competitive markets.
- Performed market research and evaluated competitive property analysis to define competitive listing and sale prices.
- Increased agent productivity by coordinating property showings, open houses, and client appointments.
- Supported agents in closing deals successfully with thorough documentation and contract management.
- Contributed to successful marketing campaigns with eye-catching promotional materials and engaging social media content.
Education
Bachelor of Science - Communication, Marketing
Eastern Michigan University
04.2018
Skills
- Project Management
- Relationship Building
- Market Analysis
- Data Analytics
- Editing
- Multi-Channel Marketing
- Corporate Communications
- Campaign Management
- Internal and External Communications
Affiliations
Sigma Alpha Lambda, National Honors and Leadership Organization – Student Member American Marketing
Association, Eastern Michigan University – Student Member Emerging Leader Program, Eastern Michigan
University – Student Member
Timeline
Franchise Communication & Marketing Manager
Cottage Inn Pizza
11.2021 - Current
Business Development Manager
The Princeton Review
11.2018 - 11.2021
Administrative Assistant/Marketing Coordinator
Reinhart Realtors
01.2018 - 11.2018
Bachelor of Science - Communication, Marketing
Eastern Michigan University
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