Olivia Parrish
Philadelphia,PA
Summary
Creative and data-driven digital marketing student with hands-on experience in social media strategy, content creation, and audience growth. Skilled in analyzing website performance, improving user experience, and optimizing digital content for engagement.
Overview
4
4
years of professional experience
Work History
Intern- Digital Marketing & Social Media
Unstahlable
02.2026 - Current
- Launch and manage a TikTok account, achieving 500+ followers in one month and generating 23,000+ views and 2,000+ likes through strategic content creation and trend analysis.
- Planned and posted TikTok content at strategic times, maximizing reach and audience engagement.
- Engaged with trending TikTok content and participated in high-traffic comment sections to enhance page visibility.
- Secured a paid brand partnership through direct outreach and relationship building.
- Conducted outreach to brands via email, exploring collaboration and partnership opportunities that led to increased visibility.
Intern- Digital Marketing
Universal Health Services
06.2025 - 07.2025
- Enhanced content strategy and SEO by creating AI generated videos with Semrush.
- Developed interactive data dashboards and analyzed website performance using Looker Studio and Google Analytics to support digital media reporting and insights.
- Improved website accuracy and user experience through WordPress and Siteimprove.
- Coordinated digital campaigns and project deliverables using Adobe Workfront.
- Conducted audits of YouTube channels and blogs.
- Researched award submission opportunities to increase brand recognition.
- Completed professional development training in key digital marketing tools, including Looker Studio, Google Analytics, Excel, Digital Marketing, SEO & Analytics, Semrush, SiteImprove, and WordPress.
- Completed and gained certifications in Google Analytics, SEO, and Fundamentals of Marketing Analytics
Shift Lead
Auntie Anne's
09.2022 - 04.2024
- Promoted to Shift Lead in recognition of strong leadership and reliability; managed full store operations, supervised staff, coordinated order fulfillment, and ensured smooth daily workflow to achieve business goals.
- Conducted inspections of dining room, food receiving, holding, preparation, production, and storage areas to uphold health and safety regulations, addressing unsafe practices promptly.
- Maintained adherence to brand standards and company policies, fostering a compliant operational environment.
- Cultivated strong relationships with team members and managers through respectful interaction and collaboration.
Education
Telecommunications Major -
Penn State University
State College, PA05-2026
Honors- Scholarship Student -
Radnor High School
Radnor, PA06-2022
Skills
- Google Analytics
- Looker Studio
- Semrush
- WordPress
- Siteimprove
- Canva
- Content Creation
- Engagement Analytics
- Audience Growth
- Brand Outreach
- Adobe Workfront
- Microsoft Suite
Websites
Timeline
Intern- Digital Marketing & Social Media
Unstahlable
02.2026 - Current
Intern- Digital Marketing
Universal Health Services
06.2025 - 07.2025
Shift Lead
Auntie Anne's
09.2022 - 04.2024
Telecommunications Major -
Penn State University
Honors- Scholarship Student -
Radnor High School