Olivia Parrish
Unstahable
Bryn Mawr,PA
4
years of professional experience
Creative and data-driven digital marketing student with hands-on experience in social media strategy, content creation, and audience growth. Skilled in analyzing website performance, improving user experience, and optimizing digital content for engagement.
Work History
Digital Marketing & Social Media Intern
3 Months- Launched and managed a TikTok account, achieving 500+ followers in two months and generating 30,000+ views and 4,000+ likes through strategic content creation and trend analysis.
- Planned and posted TikTok content at strategic times, maximizing reach and audience engagement.
- Engaged with trending TikTok content and participated in high-traffic comment sections to enhance page visibility.
- Secured a paid brand partnership through direct outreach and relationship building.
- Conducted outreach to brands via email, exploring collaboration and partnership opportunities that led to increased visibility.
Digital Marketing Intern
1 Month- Enhanced content strategy and SEO by creating AI generated videos with Semrush.
- Developed interactive data dashboards and analyzed website performance using Looker Studio and Google Analytics to support digital media reporting and insights.
- Improved website accuracy and user experience through WordPress and Siteimprove.
- Coordinated digital campaigns and project deliverables using Adobe Workfront.
- Conducted audits of YouTube channels and blogs.
- Researched award submission opportunities to increase brand recognition.
- Completed professional development training in key digital marketing tools, including Looker Studio, Google Analytics, Excel, Digital Marketing, SEO & Analytics, Semrush, SiteImprove, and WordPress.
- Completed and gained certifications in Google Analytics, SEO, and Fundamentals of Marketing Analytics.
Shift Lead
1 Year 7 Months- Promoted to Shift Lead in recognition of strong leadership and reliability; managed full store operations, supervised staff, coordinated order fulfillment, and ensured smooth daily workflow to achieve business goals.
- Designed promotional flyers and in-store marketing materials using Canva to support promotional days and increase customer awareness of featured products and offers.
Education
Bachelor of Arts - Telecommunications
Skills
Content Creation
Audience Growth
Social Media Metrics
Brand Outreach
Canva
Google Analytics
Looker Studio
Semrush
Siteimprove
WordPress
Adobe Workfront
Microsoft Suite
Achievements
Art Lewis Scholarship- Recipient, 2022-2024
Shibley Raymond Memorial Scholarship- Recipient, 2022
Summer Success Scholarship- Recipient, 2022
Bunton Waller Scholarship- Recipient, 2024
Comprehensive Studies Program- Selected for a competitive, invitation-only Penn State program.
Timeline
Digital Marketing & Social Media Intern
Unstahable
02.2026 - 05.2026Read More
Digital Marketing Intern
Universal Health Services
06.2025 - 07.2025Read More
Shift Lead
Auntie Anne's
09.2022 - 04.2024Read More
Penn State University
Bachelor of Arts from Telecommunications
Read More