Hi, I’m
Olivia Peterson
Bemidji,Minnesota
Summary
Social media strategist and brand storyteller with 8+ years of experience creating authentic digital narratives for small businesses. Proven track record of driving 735% engagement growth and building social media presence from the ground up for regional resort associations. Specialize in comprehensive brand strategy from rebrand planning to trend forecasting, helping owner-operated businesses leverage their authentic voice as a competitive advantage. Expert in content creation, copywriting, photography, influencer partnerships, community management, and multi-platform social media strategy.
Overview
10
years of professional experience
Work History
The Northern NarrativeBemidji, Minnesota
Founder & Digital Narrator
07.2023 - Current
Job overview
- Founded and operate full-service social media and branding consultancy focused on resort owners, campground operators, and small businesses in the Northwoods region
- Secured and manage ongoing contract with Community of Minnesota Resorts (CMR), achieving 735% engagement growth, building audience to 3,247 followers, and driving over 1,700 website clicks in seven months
- Generated 138,561 video views and achieved exceptional 46% organic reach rate, demonstrating ability to create content that resonates naturally without heavy ad spend
- Produce bi-annual performance reports and quarterly analytics summaries, translating complex data into actionable business insights for stakeholders
- Create comprehensive monthly content calendars with full captions, copywriting, strategic hashtag sets, and platform-specific optimization for multiple clients
- Conduct trend identification and forecasting to keep clients ahead of social media shifts, leveraging emerging platforms and content formats for competitive advantage
- Photograph entire seasonal merchandise lots both outdoors and in professional studio settings, creating cohesive product imagery for e-commerce and social media
Kohl's ResortBemidji, Minnesota
Multimedia Manager
11.2023 - 01.2026
Job overview
- Manage comprehensive digital marketing strategy for small family-owned resort including social media, email marketing, content creation, website management, and brand development
- Drove 7,288 website users and 8,872 booking page clicks through organic social media content during 26-month tenure, generating 522,000+ Facebook views and 58,000+ Instagram views
- Created 360+ social media posts averaging 280 new website users per month from organic social during period when total website traffic grew 197% through diversified digital marketing strategy
- Manage daily community engagement across Facebook and Instagram, responding to comments and messages, answering guest inquiries, and building authentic relationships with followers to strengthen brand loyalty
- Navigated significant platform algorithm changes (2023-2026) that reduced industry-wide organic reach 50-80%, maintaining consistent brand presence while business successfully diversified from 53% organic social dependency to multi-channel strategy
- Developed and executed influencer marketing campaigns, negotiating partnership deals and planning influencer retreats that expanded brand awareness and drove direct bookings
- Created and managed email marketing campaigns from strategy through execution, designing targeted email blasts and automated sequences that convert guests
- Designed complete brand kit and logo for new business venture, establishing cohesive visual identity system across all marketing touchpoints
- Managed website content updates and seasonal refreshes, optimizing user experience and maintaining current property information for booking conversion
- Produced original visual content including professional property photography, merchandise photography, social media graphics, and email design maintaining brand consistency
- Coordinated with content creators and influencers to source user-generated content, building collaborative partnerships that amplified brand reach organically
- Contributed to implementation of e-commerce tracking system that captures millions of dollars in online bookings annually, establishing measurable ROI for digital marketing efforts
- Family-Owned Northern MN Resort
Olivia Peterson Photography
Professional Photographer
06.2016 - Current
Job overview
- Provide professional photography services for businesses, events, and personal clients across Minnesota and Illinois
- Create visual content optimized for social media platforms, websites, and marketing materials
- Freelance
Greystar - 30 East ApartmentsChicago, Illinois
Community Assistant | Social Media Lead
08.2022 - 07.2023
Job overview
- Drove 80% increase in Instagram engagement through strategic social media campaigns, compelling promotional content, and targeted platform optimization for 300+ resident community
- Developed and executed comprehensive social media strategy across multiple platforms to enhance community engagement and brand visibility
- Secured partnerships with local Chicago businesses and national/global brands, generating over $10,000 in resources for resident events through strategic outreach and relationship building
- Created original content including photography, graphics, and copy for social media posts, email campaigns, and promotional materials
- Managed resident communications across digital channels, served as primary liaison between residents and management, and implemented retention initiatives that significantly reduced turnover
Education
Columbia College Chicago
Bachelor of Arts from Photography, Concentration in Fine Art
05.2023
University Overview
- Summa Cum Laude
- Relevant coursework: Image Strategies, Self-Management and Freelancing, Advanced Photo Retouching, Media and Social Justice, Leadership
- GPA: 3.94
Bemidji State University
12.2020
University Overview
Activities and societies: National Society of Leadership and Success
Skills
- Social Media Strategy & Management
- Content Creation & Copywriting
- Brand Strategy
- Analytics & Reporting
- Trend Analysis & Forecasting
- Email Marketing
- Website Management
- Influencer Marketing
- Platform Expertise
- Community Management
- Campaign Development
Websites
Awards
- Social Media and Resident Events Award, Greystar Properties Manager's Conference, 2022-11-01
- National Society of Leadership and Success Certification, 2020-12-01
- Selected exhibitor, For Women, By Women Gallery, 2023-05-01
Timeline
Multimedia Manager
Kohl's Resort
11.2023 - 01.2026
Founder & Digital Narrator
The Northern Narrative
07.2023 - Current
Community Assistant | Social Media Lead
Greystar - 30 East Apartments
08.2022 - 07.2023
Professional Photographer
Olivia Peterson Photography
06.2016 - Current
Columbia College Chicago
Bachelor of Arts from Photography, Concentration in Fine Art