Summary
Overview
Work History
Education
Skills
References
Timeline
Generic

Olivia Pratt

Kitty Hawk,NC

Summary

Creative Marketing Manager with expertise in both online and social media marketing campaigns and strategy. Solid understanding of digital marketing, website analytics, and maintaining budgets. Passionate about my community and promoting it's beauty to the world.

Overview

5
5
years of professional experience

Work History

Marketing Manager

Wayland Enterprises
Outer Banks, NC
01.2020 - Current
  • Remote brand management for 3 businesses: Front Porch Cafe, Outer Banks Olive Oil Co., and Chip's Wine & Beer.
  • Efficiently create, schedule, and upload engaging social media content across multiple platforms.
  • Craft and schedule weekly emails with captivating designs and compelling copy.
  • Consistently maintain and update websites for each brand, ensuring a seamless user experience.
  • Strategically plan and manage a comprehensive social content calendar for all brands, syncing social media, email, and website efforts.
  • Create visually appealing graphics that enhance brand messaging.
  • Capture high-quality photographs of products, employees, and events to showcase brand experiences.
  • Produce engaging videos to captivate and connect with target audiences.

Customer Outreach Manager

Secotan Market
Wanchese, NC
04.2023 - Current
  • Utilize effective communication with the public through engaging weekly email campaigns and compelling social media posts.
  • Facilitate communication among vendors and market staff.
  • Ensure timely promotion of vendor's and their products at each market.
  • Collaborate with vendors to ensure seamless market operations.
  • Implement additional promotions for holidays and other events.

Freelance Social Media Marketing

OP Marketing & Social Media Services
Outer Banks, NC
06.2023 - Current
  • Design a marketing strategy in a unique manner for each brand.
  • Create and maintain a social media strategy to increase brand awareness, engagement, and website traffic for each brand.
  • Developed content calendars for various social media platforms including Facebook, Instagram, Twitter, TikTok for each brand.
  • Developed and implemented email marketing campaigns to increase customer engagement for each brand.
  • Monitor analytics with tools such as Google Analytics and Email Campaign tools to track growth and measure success of campaigns across different mediums.

Kayak Tour Guide

Kitty Hawk Kayak & Surf School
Kitty Hawk, NC
05.2019 - 09.2022
  • As an experienced guide, I specialized in leading eco-tours on kayaks and stand-up paddle boards in the diverse waterways of the Outer Banks, North Carolina.
  • Adeptly taught the basic paddling skills to individuals of all experience levels and age groups (5 and up).
  • Effectively managed groups ranging from 2 to 20 people on the water, providing educational insights on the local flora, fauna, history, and attractions of the Outer Banks.
  • Additionally, I assisted with various administrative tasks like managing reservations, providing customer service, and handling phone lines after hours.

Education

Bachelor of Science - Recreation & Parks Management w/ a concentration in Community Recreation & Event Planning

University of North Carolina At Greensboro
Greensboro
08.2018

High School Diploma -

First Flight High School
Kill Devil Hills, NC
05.2013

Skills

  • Customer service
  • Excellent social skills
  • Detail oriented
  • Proficient organizer
  • Social Media Marketing
  • Social Media Platforms
  • Marketing Campaign Management
  • Digital Marketing
  • Marketing Campaign Development
  • Project Management
  • Content Development
  • Brand Development
  • Photography and Videography
  • Microsoft Office: Word, Power Point, & Excel
  • Maintaining budgets
  • Soliciting donations

References

References available upon request.

Timeline

Freelance Social Media Marketing

OP Marketing & Social Media Services
06.2023 - Current

Customer Outreach Manager

Secotan Market
04.2023 - Current

Marketing Manager

Wayland Enterprises
01.2020 - Current

Kayak Tour Guide

Kitty Hawk Kayak & Surf School
05.2019 - 09.2022

Bachelor of Science - Recreation & Parks Management w/ a concentration in Community Recreation & Event Planning

University of North Carolina At Greensboro

High School Diploma -

First Flight High School

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Olivia Pratt