OLIVIA ROOS
Virginia Beach,VA
Summary
Dynamic Sales and Marketing Manager with a proven track record at Coastal Edge, driving brand development and customer acquisition. Expert in data analysis and strategic collaboration, I have successfully enhanced revenue growth and optimized sales performance, mentoring teams to exceed targets and achieve significant ROI.
Overview
6
6
years of professional experience
Work History
Sales and Marketing Manager
Coastal Edge
Virginia Beach, Virginia
01.2023 - Current
- Directed comprehensive marketing strategies for multi-location omnichannel retail and e-commerce operations.
- Enhanced brand awareness, customer acquisition, retention, and revenue growth in digital and physical spaces.
- Aligned marketing efforts with business objectives through collaboration with executive leadership.
- Utilized sales data analysis to make informed strategic decisions.
- Negotiated competitive vendor contracts for essential resources.
- Prepared reports on key metrics such as leads generated, conversion rates, ROI.
Assistant Manager of Sales
Coastal Edge
01.2020 - 01.2023
- Engaged prospective clients through product demonstrations, showcasing key features and benefits.Monitored sales team performance weekly, monthly, and quarterly against established targets.
- Mentored junior sales staff on customer relations and effective communication practices.
- Developed strategies to expand customer base and drive revenue growth.
- Conducted performance reviews, identifying areas for improvement and development opportunities.
Education
Bachelor of Business Administration - Business Analytics
OLD DOMINION UNIVERSITY
Norfolk, VA01.2026
High School Diploma -
PRINCESS ANNE HIGH SCHOOL
Virginia Beach, VA08-2021
Skills
- Data analysis and customer segmentation
- Strategic collaboration and team leadership
- Brand development strategies
- Sales achievement and quota management
- Go-to-market strategy
- Public relations and media engagement
References
Available Upon Request
Timeline
Sales and Marketing Manager
Coastal Edge
01.2023 - Current
Assistant Manager of Sales
Coastal Edge
01.2020 - 01.2023
Bachelor of Business Administration - Business Analytics
OLD DOMINION UNIVERSITY
High School Diploma -
PRINCESS ANNE HIGH SCHOOL