Olivia Shurbutt
Holly Springs,NC
Summary
Marketing professional with experience in driving impactful campaigns and achieving measurable results. Strong focus on team collaboration, adapting to changing needs, and delivering on key objectives. Skilled in digital marketing, content creation, and market analysis. Known for reliability and results-driven approach.
Overview
2027
2027
years of professional experience
Work History
Marketing Manager
Hero Health Plans
02.2024 - Current
- Plan and execute monthly webinars and virtual events, including promotion, registration management, live coordination, and post-event follow-up to support lead engagement.
- Develop and manage targeted email and drip campaigns to nurture prospects and strengthen client relationships.
- Maintain and segment prospect data within HubSpot CRM to support personalized outreach and sales follow-up.
- Partner with leadership to produce client-facing reports and newsletters, communicating value and performance to strengthen retention.
- Support new-client onboarding through development of welcome materials and educational content.
Marketing Specialist
ScottMadden
07.2021 - 12.2023
- Supported business development and proposal efforts through targeted marketing campaigns and strategic communications.
- Managed email marketing campaigns from concept through execution, including segmentation, testing, and performance reporting.
- Analyzed campaign performance and engagement metrics to improve lead generation and audience targeting.
- Maintained corporate website content and landing pages to support thought leadership, event promotion, and lead capture.
- Produced marketing reports and analytics to inform campaign and sales strategies.
Marketing Database Administrator
Magnus Health
02.2019 - 09.2020
- Executed email marketing campaigns including list segmentation, content setup, and performance analysis to support lead generation.
- Maintained and optimized the marketing database to ensure accurate prospect targeting for sales outreach.
- Designed marketing collateral including sales sheets, flyers, and promotional materials to support the sales team.
- Assisted with conference and webinar marketing, coordinating partner communication, promotional emails, and post-event follow-up.
Relocation Coordinator
Excel Moving & Storage
04.2018 - 02.2019
- Managed customer relationships and coordinated logistics for relocation projects, ensuring a high level of client service.
- Collaborated with vendors to support local marketing initiatives and social media promotion.
Client Service Representative
CRUBIQ
07.2017 - 12.2017
- Built strong client relationships through consultative communication and product education.
- Supported sales objectives by identifying customer needs and recommending appropriate solutions.
Marketing & Event Assistant
Raleigh Brewing Company
01.2015 - 01.2017
- Planned and executed weekly and monthly events, coordinating promotions, logistics, and vendor partnerships.
- Managed social media campaigns to increase event attendance and brand engagement.
- Produced sales reports and monitored inventory to support operational and marketing decisions.
Marketing Intern
Raleigh Brewing Company
- Created social media content and promotional materials for events.
- Wrote press releases and contributed content to the company newsletter.
Education
Bachelor of Science - Business, Marketing
Meredith College
Raleigh, NC05-2017
Skills
- Marketing Campaign Management
- Email Marketing & Automation
- CRM & Marketing Database Management
- Event & Webinar Coordination
- Marketing Analytics & Performance Reporting
Timeline
Marketing Manager
Hero Health Plans
02.2024 - Current
Marketing Specialist
ScottMadden
07.2021 - 12.2023
Marketing Database Administrator
Magnus Health
02.2019 - 09.2020
Relocation Coordinator
Excel Moving & Storage
04.2018 - 02.2019
Client Service Representative
CRUBIQ
07.2017 - 12.2017
Marketing & Event Assistant
Raleigh Brewing Company
01.2015 - 01.2017
Marketing Intern
Raleigh Brewing Company
Bachelor of Science - Business, Marketing
Meredith College