Olivia So
Verona,NJ
Summary
Innovative Marketing student with a passion for fashion and a proven track record of driving engagement through creative strategies. Expert in developing and implementing successful campaigns to maximize bottom-line results. Skilled in crafting compelling content focused on building relationships with customers.
Overview
2
2
years of professional experience
Work History
Director of Chapter Finances
Tri Sigma
12.2023 - Current
- Reconciled monthly statements, invoices and expense accounts, keeping records accurate, and current.
- Advised executive board members regarding significant expenditures to keep operations in line with budget limitations.
- Planned and managed $70,000+ annual budgets, tracking expenses, and monitoring cash flow.
- Implemented strategies to improve organizational financial performance and ensure adequate funds for Chapter activities/events throughout the year.
- Processed invoices, payments, and reimbursements in a timely manner to maintain positive relationships with vendors and members.
Fashion PR Intern
Linda Gaunt Communications
01.2024 - 05.2024
- Sorted and organized files, spreadsheets, and reports.
- Assisted in creating media pitches for upcoming releases, deals, and occasions.
- Reviewed targeted publications for client placements and prepared press clippings for clientele.
- Contributed to PR/gifting lists for targeted celebrities based on new collections.
- Collaborated with senior account coordinators on initiatives to grow their client base.
Public Relations Chair
Tri Sigma
05.2023 - 01.2024
- Developed brand media relations strategies that increased engagement and gained attraction to our social media pages.
- Planned and coordinated promotional strategies such as media days to enhance social media presence and create organizational awareness.
- Produced and distributed multimedia content, including photos, videos, and infographics for use across digital platforms.
- Showcased our sisterhood/philanthropic efforts through targeted content strategies and regular updates.
- Executed social media plans to create a cohesive online presence throughout all platforms.
Fundraising Chair
Tri Sigma
05.2023 - 01.2024
- Organized and hosted multiple events throughout the semester in support of our philanthropies, the March Of Dimes and the Robbie Page Memorial Fund.
- Established technical strategies for entire Chapter, accounting for overall fundraising goals, budgetary limitations and resource allocation.
- Collaborated with organizations and businesses to develop event plans, ensuring the success of fundraising efforts.
- Leveraged social media platforms to promote upcoming fundraisers, generating interest and excitement amongst potential donors.
- Evaluated success of previous fundraisers, making improvements leading to higher revenue generation in future events.
Apparel Chair
Tri Sigma
08.2022 - 04.2023
- Gathered information from vendors regarding market trends to establish innovative clothing offerings for the Chapter.
- Designed seasonal styles in collaboration with executive board members according to upcoming events such as Recruitment, media days, and philanthropic efforts.
- Coordinated design process for multiple apparel orders from concept sketches through final adoption.
- Managed all aspects of the order, from distributing all apparel to gathering both sizes and payments from members to the company.
- Established and maintained strong relationships with vendors
Sales and Marketing Intern
Greek House
08.2022 - 04.2023
- Supported sales and marketing teams in creation and implementation of campaigns among Greek Life at Montclair State University.
- Demonstrated products to customers, answered questions, and redirected objectives to positive features.
- Assisted in placing design requests, cost analysis, and merchandise orders to develop custom apparel for organizations' campus involvement/philanthropy events.
- Managed customer expectations and helped navigate sales processes to establish lasting relationships with apparel chairs from every organization.
- Supported company sales in collaboration with my position as Apparel Chair for my Chapter, which resulted in discounted merchandise.
Education
Bachelor of Science - Marketing
Montclair State University
Montclair, NJ05.2025
Skills
- Verbal and Written Communication
- Team Leadership
- Interpersonal and Social Skills
- Outstanding Communication Skills
- Strategic Planning and Analysis
- Media Relations
- Budget Management
- Data Analysis
Timeline
Fashion PR Intern
Linda Gaunt Communications
01.2024 - 05.2024
Director of Chapter Finances
Tri Sigma
12.2023 - Current
Public Relations Chair
Tri Sigma
05.2023 - 01.2024
Fundraising Chair
Tri Sigma
05.2023 - 01.2024
Apparel Chair
Tri Sigma
08.2022 - 04.2023
Sales and Marketing Intern
Greek House
08.2022 - 04.2023
Bachelor of Science - Marketing
Montclair State University
Similar Profiles
Caroline SiegCaroline Sieg
Honor Council Recording Secretary at Tri SigmaHonor Council Recording Secretary at Tri Sigma
Jayma MiedlerJayma Miedler
Director of Chapter Finances at Sigma Sigma Sigma SororityDirector of Chapter Finances at Sigma Sigma Sigma Sorority
Isabel LeeIsabel Lee
Vice President of Operations at Sigma Sigma Sigma Sorority - Theta ThetaVice President of Operations at Sigma Sigma Sigma Sorority - Theta Theta
Joel Correia LeiteJoel Correia Leite
Engineering Officer at KING Contracting GroupEngineering Officer at KING Contracting Group
Tracy MarateoTracy Marateo
Academic Interventionist at Newark Public SchoolsAcademic Interventionist at Newark Public Schools