Olivia So
Verona,NJ
Summary
Innovative Marketing student with a passion for fashion and a proven track record of driving engagement through creative strategies. Expert in developing and implementing successful campaigns to maximize bottom-line results. Skilled in crafting compelling content focused on building relationships with customers.
Overview
2
2
years of professional experience
Work History
Director of Chapter Finances
Tri Sigma
Montclair State University
12.2023 - Current
- Reconciled monthly statements, invoices and expense accounts, keeping records accurate, and current.
- Advised executive board members regarding significant expenditures to keep operations in line with budget limitations.
- Planned and managed $70,000+ annual budgets, tracking expenses, and monitoring cash flow.
- Implemented strategies to improve organizational financial performance and ensure adequate funds for Chapter activities/events throughout the year.
- Processed invoices, payments, and reimbursements in a timely manner to maintain positive relationships with vendors and members.
Fashion PR Intern
Linda Gaunt Communications
New York, NY
01.2024 - 05.2024
- Sorted and organized files, spreadsheets, and reports.
- Assisted in creating media pitches for upcoming releases, deals, and occasions.
- Reviewed targeted publications for client placements and prepared press clippings for clientele.
- Contributed to PR/gifting lists for targeted celebrities based on new collections.
- Collaborated with senior account coordinators on initiatives to grow their client base.
Public Relations Chair
Tri Sigma
Montclair State University
05.2023 - 01.2024
- Developed brand media relations strategies that increased engagement and gained attraction to our social media pages.
- Planned and coordinated promotional strategies such as media days to enhance social media presence and create organizational awareness.
- Produced and distributed multimedia content, including photos, videos, and infographics for use across digital platforms.
- Showcased our sisterhood/philanthropic efforts through targeted content strategies and regular updates.
- Executed social media plans to create a cohesive online presence throughout all platforms.
Fundraising Chair
Tri Sigma
Montclair State University
05.2023 - 01.2024
- Organized and hosted multiple events throughout the semester in support of our philanthropies, the March Of Dimes and the Robbie Page Memorial Fund.
- Established technical strategies for entire Chapter, accounting for overall fundraising goals, budgetary limitations and resource allocation.
- Collaborated with organizations and businesses to develop event plans, ensuring the success of fundraising efforts.
- Leveraged social media platforms to promote upcoming fundraisers, generating interest and excitement amongst potential donors.
- Evaluated success of previous fundraisers, making improvements leading to higher revenue generation in future events.
Apparel Chair
Tri Sigma
Montclair State University
08.2022 - 04.2023
- Gathered information from vendors regarding market trends to establish innovative clothing offerings for the Chapter.
- Designed seasonal styles in collaboration with executive board members according to upcoming events such as Recruitment, media days, and philanthropic efforts.
- Coordinated design process for multiple apparel orders from concept sketches through final adoption.
- Managed all aspects of the order, from distributing all apparel to gathering both sizes and payments from members to the company.
- Established and maintained strong relationships with vendors
Sales and Marketing Intern
Greek House
Remote
08.2022 - 04.2023
- Supported sales and marketing teams in creation and implementation of campaigns among Greek Life at Montclair State University.
- Demonstrated products to customers, answered questions, and redirected objectives to positive features.
- Assisted in placing design requests, cost analysis, and merchandise orders to develop custom apparel for organizations' campus involvement/philanthropy events.
- Managed customer expectations and helped navigate sales processes to establish lasting relationships with apparel chairs from every organization.
- Supported company sales in collaboration with my position as Apparel Chair for my Chapter, which resulted in discounted merchandise.
Education
Bachelor of Science - Marketing
Montclair State University
Montclair, NJ05.2025
Skills
- Verbal and Written Communication
- Team Leadership
- Interpersonal and Social Skills
- Outstanding Communication Skills
- Strategic Planning and Analysis
- Media Relations
- Budget Management
- Data Analysis
Timeline
Fashion PR Intern
Linda Gaunt Communications
01.2024 - 05.2024
Director of Chapter Finances
Tri Sigma
12.2023 - Current
Public Relations Chair
Tri Sigma
05.2023 - 01.2024
Fundraising Chair
Tri Sigma
05.2023 - 01.2024
Apparel Chair
Tri Sigma
08.2022 - 04.2023
Sales and Marketing Intern
Greek House
08.2022 - 04.2023
Bachelor of Science - Marketing
Montclair State University