Olivia Wainwright
Houston
Summary
Strategic social media professional with a strong track record of driving engagement, brand growth, and content performance across multiple platforms. Experienced in leading content strategy and managing campaigns aligned with business goals.
Overview
1
1
Certification
Work History
Social Media Intern
Zen Media
- Collaborated on content strategy by contributing creative ideas during brainstorming sessions, driving a 75% increase in social media engagement
- Executed targeted outreach initiatives by sourcing and curating user-generated content across platforms including Instagram, TikTok and Facebook to strengthen brand authenticity and community engagement
- Led content development and execution for a new client account, scheduling and publishing, utilizing tools such as Planable and Loom to ensure consistency and performance optimization
Social Media Coordinator
TagHeart Foundation
- Supported content development initiatives by contributing creative ideas during brainstorming sessions and campaign planning
- Created and executed engaging content for events and promotional campaigns, earning recognition from the Old Harbour Newspaper
- Managed and optimized scheduled content across multiple media platforms, significantly increasing brand awareness by 90%
Retail Sales Associate
Miniso
- Created and maintained visually appealing merchandise displays to support an organized and engaging store environment
- Delivered exceptional customer service by assisting shoppers, addressing inquiries, and resolving concerns, contributing to a 65% increase in sales
- Demonstrated strong communication and problem-solving skills to build customer loyalty and drive repeat business
- Accurately processed transactions using POS systems, ensuring efficiency and minimizing errors at checkout
Education
B.S. - Public Relations, Minor in Popular Culture
Texas State University
Skills
- Technical Proficiencies: Expertise in Microsoft Office Suite (Excel, Word, Outlook), with strong working knowledge of Canva, WordPress, Slack, ClickUp, Loom, and Planable
- Core Competencies: Calendar Management, Cross-Functional Team Leadership & Collaboration, Conflict Resolution, Decision-Making & Operational Problem-Solving
Certification
Become a Social Media Marketer, LinkedIn Learning
Timeline
Social Media Intern
Zen Media
Social Media Coordinator
TagHeart Foundation
Retail Sales Associate
Miniso
B.S. - Public Relations, Minor in Popular Culture
Texas State University
RELEVANT MARKETING EXPERIENCE
- Undergraduate Student, Texas State University
- Leveraged Google Analytics and SEO strategies to inform content decisions and improve visibility.
- Produced high-quality public relations deliverables, including press releases, fact sheets, and brand voice frameworks.
- Generated creative, audience-focused media content aligned with brand strategy.
- Creative Director, Forvou Campaign Project
- Developed and distributed key deliverables to support media outreach initiatives, contributing to an 80% increase in campaign impact and reach
- Led a five-member team to execute social media campaigns, increasing campus awareness and engagement
- Collaborated with the campus newspaper and radio station to enhance campus-wide visibility and strengthen brand recognition