Ollie Cooperwood

Serves as a strategic advisor to senior business executives, c-suites, and division leaders. Responsible for offering timely consul and developing effective communication and engagement plans and strategies that mitigate risks, enhance public perception, strengthen industry posture, and maintain partner confidence.

• Directed 26 consultants across 3 cross-functional teams, delivering 100% of projects on time and within budget while managing a $10M communication support portfolio
• Developed and implemented a comprehensive communications strategy, aligning brand messaging with corporate objectives and driving measurable growth across six business units
• Orchestrated multi-channel marketing campaigns, leveraging digital tools and social media platforms to increase brand awareness by 40% and generate 25% growth in qualified leads within the first 12 months
• Crafted and implemented an internal communications program for 80,000+ geographically dispersed HHS employees, boosting employee engagement scores by 25% through targeted messaging and innovative communication channels
• Implemented data-driven recruitment marketing strategy, attracting top talent across diverse skill sets and reducing time-to-hire by 20% in competitive markets

Served as a senior consultant for the Department of Energy’s Chief Information Officer (CIO), working across ten interdepartmental working groups to develop corporate messaging, facilitate portfolio integration, develop content, and formalize rollouts for strategic guidance, education, and outreach initiatives for executives, leadership teams, and internal and external audiences.

• Led strategic messaging and portfolio integration for 20+ Department of Energy initiatives, resulting in a 40% improvement in alignment among leadership teams and stakeholders
• Led crisis management initiatives, developing proactive response plans and providing strategic counsel to C-suite executives, resulting in 30% reduction in negative media coverage
• Cultivated relationships with key media outlets and stakeholders, resulting in a 50% increase in events, 30% in positive press coverage, and successful positioning as an industry thought leader in the Energy security sector
• Spearheaded comprehensive communications strategy, aligning brand messaging with corporate objectives and driving 25% company growth within the first 18 months

Served as the top adviser to the Senior Executive of the Navy's Small Business Program in all public affairs and communication matters, building, designing, and leading outreach and education strategies, campaigns, and tactics to support federal, state, and local stakeholder engagement to promote innovation, provided resources, and highlighted programs and services in support of the Department of the Navy’s $6B small business inclusion initiatives.

• Advised the Director of the Secretary of the Navy's Office of Small Business Programs, enhancing administrative efficiency and communication strategies and improving stakeholder engagement as measured by a 25% increase in positive feedback
• Leveraged a data-driven approach to enhance media relations, leading to a 60% increase in media interviews and a 45% improvement in online reputation scores
• Orchestrated multi-channel marketing campaigns, leveraging digital tools and social media platforms to increase brand awareness by 40% and increasing small business participation by 50% within the first 12 months
• Oversaw the development and execution of marketing communications strategy to increase recruit small and large businesses leveraging advertising, sponsorships, trade shows, exhibitions, and special events, resulting in over 1000 new businesses in the Navy's CRM portal

Served as the Director of Operations for Recruiting and Fundraising for Shippensburg University's Athletic Teams. Responsible for athletic recruitment, donor communications, and fundraising coordination.

• Spearheaded a comprehensive multi-platform social media strategy, resulting in a 40% increase in student engagement and expanding community outreach to over 5,000 members
• Developed and implemented strategic communication plans, resulting in a 35% increase in brand awareness and a 20% improvement in public perception metrics
• Managed and led the fundraising effort of the University’s wrestling program, resulting in donations of over $200K from Shippensburg alumni, donors, and support personnel.
• Recruited and signed over 100 student-athletes for the University’s wrestling team, resulting in over $3M in revenue for Shippensburg University

Served as the Staff Non-Commissioned Officer for the Base Commander and senior officer and enlisted staff on

public affairs capabilities and matters, including public information, community relations, and internal information.

• Trained, developed, and coached over 20 junior enlisted communication specialists
• Developed and implemented strategic public affairs initiatives for Marine Corps and combatant commanders, resulting in a 30% increase in positive media coverage and strengthened community relations
• Led end-to-end planning and execution of high-profile executive events and media interactions, strengthening relationships with key stakeholders and improving organizational visibility