Summary
Overview
Work History
Education
Skills
Websites
Selected Publications And Conference Presentations
Awards
Research Assistantship Experience
Timeline
Generic

Oluwabusayo S. Okunloye

Summary

Innovative Media and Communication professional with a proven ability to develop and implement impactful social media strategies. Seeking a creative opportunity to utilize my expertise in strategic messaging, team leadership, and problem-solving to achieve organizational objectives.

Overview

13
13
years of professional experience

Work History

Social Media/Web Content Planner

Innovation Diffusion Lab
08.2022 - 08.2024
  • Company Overview: a multidisciplinary research team in Texas Tech University's College of Media & Communication that explores the adoption, implementation, and diffusion of modern innovations
  • Planning social media content
  • Designing social media messages


Social Media Content Planner

Dr. Barbara Seniors Harkins Foundation
03.2021 - 08.2021
  • Company Overview: A non-profit organization that organizes out of school media programs for teens and children
  • Planning social media content
  • Designing social media messages
  • A non-profit organization that organizes out of school media programs for teens and children

Content Creator/Producer

NAIJA News
04.2018 - 07.2019
  • Company Overview: A news website with about 7million subscribers (Nigeria)
  • Writing and Publishing news content
  • A news website with about 7million subscribers (Nigeria)

Social Media Manager

TOP Radio
02.2017 - 05.2017
  • Company Overview: A news and entertainment radio station (Nigeria)
  • Creating & publishing news stories and live updates
  • A news and entertainment radio station (Nigeria)

Intern Reporter

Nigeria Television Authority
04.2011 - 09.2011
  • Company Overview: Government-owned TV and largest terrestrial broadcaster in Africa
  • Contributing to production of news and current affairs information
  • Government-owned TV and largest terrestrial broadcaster in Africa

Education

Ph.D. - Media and Communication

Texas Tech University
Lubbock, TX
08.2025

M.A. - Mass Communication

Texas Tech University
Lubbock, TX
12.2020

M.Sc. - Mass Communication

University of Lagos
12.2017

B.Sc. - Mass Communication

Ajayi Crowther University
08.2012

Skills

  • Resource curation and digital archiving
  • Strategic communication and media management
  • Information dissemination and knowledge organization
  • Social media and information diffusion
  • Crisis communication and framing theories
  • Support for journalism and media research
  • Adobe Premier
  • CapCut
  • Social Media
  • Tableau
  • Google Suite
  • Microsoft
  • Data Visualization
  • Data Analysis
  • SPSS
  • LIWC
  • Sentimental analysis

Selected Publications And Conference Presentations

  • Okunloye, O. O., Kee, F. K., Cummins, R. G., & Zhang, W. (2023). The linguistic and message features driving information diffusion on twitter: The case of #revolutionnow in Nigeria. International Journal of Communication, 1695-1716
  • Adegbola, O., & Okunloye, O. (2022). A tale of two kidnappings: Government response to Chibok & Dapchi attacks in Nigeria. Public Relations Review, 48(5), 102248. https://doi.org/10.1016/j.pubrev.2022.102248
  • Okunloye, O. & Santillana, (08/09/24). Counter Frames or Support? A comparison between the US and UK framing of George Floyd's death and BLM Protest [Poster presentation]. 107th Annual Conference of Association for Education in Journalism and Mass Communication, Philadelphia, Pennsylvania, United States.
  • Okunloye, O., Hasan, M., Kee, K. F., & Deelman, E. (08/08/24). “Email Blows Up Quickly”- Adoption/Rejection of CMCs by Science Organizations During COVID-19 [Conference presentation]. 107th Annual Conference of Association for Education in Journalism and Mass Communication, Philadelphia, Pennsylvania, United States.

Awards

  • Distinguished Graduate Student Assistantship Fellowship, 2021, 2025
  • Ph.D. Student Travel Funding, Thomas J. Harris Institute, 2023

Research Assistantship Experience

  • Graduate Research Assistant for Dr. Kent Wilkinson, 06/01/24, 08/31/24, Supported faculty research by managing digital resources and compiling data on reluctance communication for a study on misinformation and disinformation about COVID-19 among Hispanics/Latinos on the South Plains
  • Graduate Research Assistant for Dr. Coy Callison, 06/01/24, 08/31/24, Collated online data from 400 plus for a study on water utilities communications and customer service. Created a listserv of about 500 Wine labels for analysis of Wine labels and Consumer Perception
  • Graduate Research Assistant for Dr. Kerk Kee, 03/01/23, 08/31/23, Recruited interview participants, Coordinated and conducted interviews, Edited interview transcripts for quality control
  • Graduate Research Assistant for Dr. Lyombe Eko, 03/01/22, 08/31/22, Conducted literature reviews, curating past research from different databases (e.g., JSTOR, Gale OneFile news) across disciplines. Contributed to case study writing analyzing Twitter regulation of presidents for comparative studies

Timeline

Social Media/Web Content Planner

Innovation Diffusion Lab
08.2022 - 08.2024

Social Media Content Planner

Dr. Barbara Seniors Harkins Foundation
03.2021 - 08.2021

Content Creator/Producer

NAIJA News
04.2018 - 07.2019

Social Media Manager

TOP Radio
02.2017 - 05.2017

Intern Reporter

Nigeria Television Authority
04.2011 - 09.2011

M.A. - Mass Communication

Texas Tech University

M.Sc. - Mass Communication

University of Lagos

B.Sc. - Mass Communication

Ajayi Crowther University

Ph.D. - Media and Communication

Texas Tech University
Oluwabusayo S. Okunloye