Founded and operated an independent fashion brand, managing the brand across sales, marketing, creative direction, product development, customer experience, and day-to-day operations.
- Develop and execute the brand's overall creative and visual identity, maintaining a consistent point of view across products, campaigns, social media, and customer-facing experiences.
- Manage the full customer journey, from product presentation and customer communication to sales, fulfillment, and post-purchase service.
- Interacted directly with customers to gather insights on preferences, purchasing behavior, and product demand, applying findings to enhance future products and marketing strategies.
- Develop product concepts, including apparel, graphics, embroidery, patches, materials, colorways, and overall garment presentation.
- Plan and direct photoshoots and marketing campaigns, collaborating with photographers, models, stylists, and other creatives.
- Participate directly in styling and creative direction, ensuring products are presented in a way that communicates the intended identity of the brand.
- Developed marketing concepts to attract customers, raise product awareness, and effectively communicate brand value.
- Handle pricing, product positioning, promotions, inventory planning, and product launches.
- Communicate directly with customers regarding product details, sizing, availability, purchases, and general questions.
- Analyzed customer response and sales performance to identify products, designs, and marketing strategies that resonate with target audience.
- Work independently in a fast-paced environment while managing multiple responsibilities and deadlines simultaneously.
- Develop strong customer relationships through authentic communication and a deep understanding of the brand's target consumer.