OMAR GUERRERO
Miramar,FL
Summary
Results-driven Store Manager with 20+ years of experience leading high-volume retail locations for global apparel brands. Proven success driving sales growth, improving profitability, developing top-performing teams, and delivering exceptional customer experiences. Strong operator with full ownership of KPIs, talent development, and day-to-day store execution. Bilingual in English and Spanish.
Overview
23
23
years of professional experience
Work History
Assistant Store Manager (Store Leader, High-Volume Location)
TOMMY HILFIGER
Miami, FL
11.2010 - Current
- Support leadership of the highest-volume store in the company, consistently ranking top-tier in sales performance for over five years.
- Drive revenue growth by executing sales strategies aligned to KPIs including conversion, AOV, UPT, and traffic.
- Lead daily operations including scheduling, labour optimization, visual standards, inventory control, and compliance.
- Deliver best-in-class customer experiences by resolving escalations and building long-term client relationships.
- Recruit, hire, onboard, and develop high-performing sales and leadership teams through coaching and performance management.
- Execute corporate initiatives including visual merchandising, outreach programs, and operational excellence standards.
- Partner with mall management and local marketing teams to increase foot traffic and promotional effectiveness.
General Manager
SYMS
Fort Lauderdale, FL
05.2009 - 11.2010
- Held full ownership of store operations, sales performance, and team development across multiple locations.
- Built customer-focused cultures that improved loyalty, repeat business, and overall profitability.
- Recruited and developed management and sales teams to consistently meet or exceed sales goals.
- Established clear performance expectations through sales targets, service standards, and operational processes.
- Analysed labour productivity and sales-per-hour metrics, improving efficiency through targeted coaching.
- Ensured compliance with company policies, procedures, and operational controls.
Store Manager
BROOKS BROTHERS
Miami, FL
02.2003 - 04.2009
- Increased store revenue by over 80% within two years, transforming the location into a top-performing store.
- Led an award-winning store recognized company-wide for sales growth, customer service excellence, and operational performance.
- Achieved the highest reduction in shrink across the company in 2007 and 2009.
- Managed full P&L responsibility, driving expense control and margin improvement.
- Developed strong clientele strategies by analysing customer data and local market trends.
- Hired, trained, and developed high-performing teams, resulting in strong internal promotions and retention.
- Supported new store openings and remodels in Puerto Rico, Fort Lauderdale, Las Vegas, and Orlando.
- Partnered with Loss Prevention to implement training and systems that significantly reduced theft and loss.
Education
Bachelor of Science - Business Administration
Florida Metropolitan University
Skills
- Store Leadership
- Team Development
- Sales Growth
- KPI Performance
- P&L Management
- Labor Management
- Customer Experience
- Customer Retention
- Visual Merchandising
- Brand Execution
- Hiring
- Training
- Performance Management
- Shrink Reduction
- Loss Prevention
- High-Volume Retail Operations
- Retail Systems
- MS Office
- Matterport
- BOBJ
- RFID
- Dimension
References
Available upon request
Timeline
Assistant Store Manager (Store Leader, High-Volume Location)
TOMMY HILFIGER
11.2010 - Current
General Manager
SYMS
05.2009 - 11.2010
Store Manager
BROOKS BROTHERS
02.2003 - 04.2009
Bachelor of Science - Business Administration
Florida Metropolitan University