Omar Paiz
Covina,CA
Summary
Marketing graduate with 1+ years of hands-on experience supporting demand generation, content marketing, and sales-aligned campaigns across digital channels. Background includes email and landing page execution, social media management, video content development, and CRM workflows. Known for strong attention to detail, creative writing, and a get-stuff-done mindset in fast-paced, cross-functional environments.
Overview
2
2
years of professional experience
1
1
Certification
Work History
Freelance Creative Consultant
Clothing Brand; Joon
Chino
06.2024 - Current
- Developed and scheduled content across Instagram and TikTok, increasing brand awareness by 10% through trend-driven skits and lifestyle content
- Experimented with AI-assisted tools to improve ideation, copy refinement, and production efficiency.
- Created on-brand digital materials and visuals using Adobe CC and Canva, contributing to cohesive storytelling across channels
- Supported demand generation efforts by developing content assets, preparing lead-facing materials, and assisting with campaign execution across social and web channels.
- Researched trending aesthetics, fashion campaigns, and influencer styles to inspire seasonal content ideas
Account Executive
Poly Post
Pomona
02.2024 - 05.2024
- Collaborated with design team to create promotional media kits and campaign materials
- Delivered client-focused marketing strategies that led to a 10% increase in advertising revenue
- Scheduled, pitched, and managed advertising placements in digital and print channels
- Assisted in content strategy by identifying target audiences and aligning promotional messaging
- Maintained consistent outreach with small business clients, adapting strategies based on seasonal needs
Social Media Internship
Stukent
Pomona
01.2024 - 05.2024
- Successfully increased campaign engagement by {25%} by monitoring and optimizing KPIs for {5} social media platforms.
- Boosted conversions by {30%} through demographic targeting and strategic ad campaigns.
- Supported A/B testing initiatives across ads and site content, tracking performance, and summarizing insights to inform optimization decisions.
- Utilized social media influencers and tested content variations to maximize engagement rates and ad performance.
Freelance Media Producer
Poly Post
Pomona
10.2023 - 12.2023
- Developed and pitched video concepts, supported editing workflows, and collaborated with teammembers to increase short-form and long-form video output.
- Conceptualized, recorded, and published creative promotional campaigns that enhanced School Media's visibility and engagement with the student body
- Managed content calendars and coordinated publishing across Instagram, TikTok, and web platforms.
- Increased media production efficiency by 30% by optimizing workflow and introducing cutting-edge editing techniques
- Boosted brand visibility by 15% by implementing innovative social media strategies and engagement tactics focusing on entertainment
Digital Marketing
Global Tech Experience
Pomona
08.2023 - 12.2023
- Executed digital marketing campaigns using Shopify, Google AdWords, Instagram Ads, and TikTok to boost engagement and conversions
- Developed a campaign for Charity Water targeting younger audiences through strategic content creation on Instagram and Google Ads
- Built and optimized a Shopify store using SEO and A/B testing to improve user experience and conversion rates
- Tracked campaign performance with Google Analytics and Facebook Pixel, refining targeting strategies for higher ROI
- Supported campaign reporting by summarizing performance insights and optimization opportunitie
Education
Bachelor of Science - Business Administration - Marketing Management
California State Polytechnic University
Pomona05.2024
Skills
- Demand Generation
- Content Marketing
- Account-Based Marketing (ABM)
- Campaign Execution
- Email Marketing
- Landing Page Optimization
- Social Media Management
- Video Content Production
- Marketing Analytics
- Project Management
- Performance Reporting
- Editorial Review and Proofreading
Certification
- Social Media Simternship - Stukent
- Digital Marketing Track - The Global Tech Exp.
- Charity Water Project - The Global Tech Exp.
- Digital Ads Specialist - The Global Tech Exp.
- E-commerce Specialist - The Global Tech Exp.
- Google Ads Search - Google
Tools
- HubSpot (CRM, Email, Landing Pages)
- Content Management Systems (CMS)
- Contentful (familiarity or exposure)
- AI Marketing Tools (ChatGPT, AI copy tools)
- Canva
- Adobe Photoshop
Timeline
Freelance Creative Consultant
Clothing Brand; Joon
06.2024 - Current
Account Executive
Poly Post
02.2024 - 05.2024
Social Media Internship
Stukent
01.2024 - 05.2024
Freelance Media Producer
Poly Post
10.2023 - 12.2023
Digital Marketing
Global Tech Experience
08.2023 - 12.2023
Bachelor of Science - Business Administration - Marketing Management
California State Polytechnic University