OMER POIZNER
San Francisco,CA
Summary
Visionary Design Director with career-long record of leading creative direction and delivering strategic conceptual development for leading brands. Energetic and Positive creative designer with excellent technical skills. Proven talent for aligning business strategy and objectives with established creative strategy. Brand-focused thought leader, with a solid reputation for leading high-performing design teams. Skilled in trends for casting, product elevating, color research, high test level, and understanding of core customer preferences. Proven success in leading and inspiring teams with organization, collaboration, and flair. Ability to managing the entire design process from conceptualization through to bulk fit.
Overview
13
13
years of professional experience
Work History
Design Director
Keepcool Bags / Out Of The Woods / Out Of The Ocea
11.2021 - Current
- Leading and active participant in all product development and design for all in-house brands and white-label customers.
- Led team of 3 designers in conceptualizing and executing product designs that align with brand and different customers objectives and market trends.
- Strong ability to creatively and systematically manage several product lines and staff members to meet rigorous deadlines and deliverables.
- Collaborated with marketing teams to create visually impactful campaigns that drove customer engagement and sales growth.
- Evaluated vendor relationships for cost-effectiveness, negotiating contracts that saved company resources while maintaining high-quality output.
- Coordinated with sales teams to develop eye-catching presentation materials that successfully communicated product value propositions.
- Leveraged data-driven insights when crafting designs for targeted customers, resulting in increased partnerships and collaborations.
- Delivered high-quality designs for major clients, leading to increased brand recognition and repeat business.
- Championed sustainable design practices throughout the organization, reducing environmental impact without compromising on aesthetic appeal.
- Cultivated culture of innovation within design team by encouraging experimentation and embracing new approaches to problem-solving.
- Juggled multiple projects simultaneously, never losing strategic vision and always maintaining focus.
- Developed innovative surface designs for resumable bags, soft coolers, and shopping bags, in collaboration with design team members and product developers.
- Presented design concepts and product lines to internal sales and marketing teams, and external clients, incorporating feedback to refine designs and meet project objectives.
DESIGN DIRECTOR
RUTI
01.2016 - 05.2020
- Orchestrated creative strategy, design, and development including four collections per year with monthly deliverables
- Headed research and development of seasonal concepts for new materials, customized garments, new silhouettes, new techniques, special details, and trends to generate customer engagement
- Consistently drive sales by working closely with sales and buyers to develop marketing plans and merchandise assortment for all categories
- Enhanced brand awareness through creative direction of look books, newsletters, e-commerce, campaigns, and special projects
- Instigate and art-direct creation of original print designs (for wovens, cut and sew, and knits) using concepts from trend boards, overseas samples, purchased artwork, established color palettes, and information from brand 'best sellers' meetings
- Thorough knowledge of art and design basics with clear understanding of visual design concepts, including color merchandising, color compatibility, and color placement
- Mobilized small teams of assistant designers, freelance graphic designers, product development and collaboration with marketing teams
- Liaised directly with vendors in full product lifecycle from design to bulk; vendor locations included China, Peru, Turkey, as well as Europe and domestic factories
- Enabled design and production of garments of highest quality and fit by participating in all protos, samples, and production fittings
- Fluent with product manufacturing processes and limitations, including materials, fabrics, dyeing, and prints.
- Increased design team efficiency by implementing streamlined workflows and enhanced cross-functional collaboration.
SENIOR DESIGNER
TORN BY RONNY KOBO
03.2012 - 12.2015
- Aligned objectives with Creative Director to design and develop 6 collections year with monthly deliverables
- Led full-cycle product design process including market research, inspiration boards, design, and sketching
- Reviewed and developed seasonal concepts for new materials, color combinations, embellishment, fabric manipulation, techniques, and special details
- Collaborated closely with domestic sample room, pattern makers, and sewers
- Created sketches for new designs and ensured meeting of deadlines with team of fellow designers.
CO-FOUNDER, CREATIVE DIRECTOR
ROOMUER
01.2012 - 04.2014
- Co-created innovative and profitable collection influenced by cultural trends and influences
- Built strong reputation for translation of design vision through entire garment cycle
- Managed and built small product development team to orchestrate design-to-final product process
- Gained expertise in sketching, draping, and concept development for both woven and knit
- Devised new patterns, swatches, color schemes, and details in collaboration with sample rooms, factories, and dyeing mills both domestically and internationally
- Produced artwork and layouts for embroidery and embellishment pieces
- Developed brand identity from logo design to all marketing materials including art direction of photoshoots, campaign concepts, events, and website
- Continuously developed knowledge about industry and customers' needs and trends.
ASSOCIATE DESIGNER, SOFT PIECES, AND EMBELLISHMENT
ELIE TAHARI
10.2011 - 03.2012
- Partnered with Creative Director on special projects and styled collection
- Configured season's visual design, concepts for embellishment and embroidery technique, mood and concept boards for color merchandising, color compatibility, and color placement boards
- Drive color excellence through connection of design, development, and manufacturing
- Delivered fabric-manipulation swatches and detail mockup boards
- Constructed design and artwork for all embellishments in collection, including special pieces and show pieces
- Utilized highly developed sketching and draping expertise to develop new patterns and silhouettes in collaboration with thein-house atelier.
ASSISTANT DESIGNER, SOFT PIECES
ELIE TAHARI
10.2010 - 10.2011
- Worked directly with Creative Director on overall styling of the collections
- Materialized design concepts from initial sketches to preliminary draping
- Drew and developed designs for printed fabrics
- Maintained communication with pattern makers, cutters, and sewers in in-house sample room
- Achieved set deadlines in collaboration with team of fellow designers
- Cultivated vintage archive of inspirational samples from local vendors, flea markets, Internet research, consignment shops, and archives.
Education
BACHELOR OF DESIGN (B.DES.) - CONCENTRATION IN WOMEN'S WEAR
Shenkar College of Engineering And Design
Tel Aviv, Israel01.2010
Skills
- Concept Development
- Trend color forecasting and color merchandising
- Product Development
- Knowledge of manufacturing processes and materials used in fine goods production
- Textile development-print and embellishment
- Vendor Management
- Excellent leadership and team management skills
- Ability to multitask and prioritize projects in fast-paced environment
- Proficient in Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Design briefings
- Strategic Thinking
- Visual storytelling
Additional Information
Creative Suite: Adobe Photoshop, Illustrator, proprietary in-house software, References and portfolio are available upon request
Previous Experience
- INDEPENDENT FASHION DESIGNERS, COMPANIES, MAGAZINES, 01/2003, 01/2010, FREELANCE STYLIST, FASHION EDITOR, CREATIVE DIRECTOR
- CASTRO, TEL AVIV, ISRAEL, 08/2005, 10/2006, IN HOUSE STYLIST
Hobbies
love the outdoors, camping, hiking, backpacking, and climbing.
Movies, music concert and aspiring art book collector
cooking, hosting big dinners, and a little bit of gardening.
Timeline
Design Director
Keepcool Bags / Out Of The Woods / Out Of The Ocea
11.2021 - Current
DESIGN DIRECTOR
RUTI
01.2016 - 05.2020
SENIOR DESIGNER
TORN BY RONNY KOBO
03.2012 - 12.2015
CO-FOUNDER, CREATIVE DIRECTOR
ROOMUER
01.2012 - 04.2014
ASSOCIATE DESIGNER, SOFT PIECES, AND EMBELLISHMENT
ELIE TAHARI
10.2011 - 03.2012
ASSISTANT DESIGNER, SOFT PIECES
ELIE TAHARI
10.2010 - 10.2011
BACHELOR OF DESIGN (B.DES.) - CONCENTRATION IN WOMEN'S WEAR
Shenkar College of Engineering And Design
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