OMOTAYO EDDO
Digital Marketing Manager | Video Editor | Content Creator
NY
Summary
Digital Marketing professional with experience across fintech, SaaS, consulting, fashion, and medical industries, with a focus on performance marketing, SEO, and customer growth strategies. Proven track record of scaling user acquisition and engagement by 65% and 40%, respectively through diverse marketing initiatives. Experienced in leading go-to-market strategies, optimizing conversion funnels, and executing data-driven, multi-channel campaigns.
Overview
6
6
years of professional experience
4
4
Certification
Work History
Meta Ads Manager
Locum Tenen Guide
New York, USA
11.2024 - Current
- Planned, executed, and optimized high-performing Facebook ad campaigns, improving conversion rates and reducing cost per acquisition through continuous A/B testing and audience segmentation.
- Increased webinar bookings by 65% through targeted paid media strategies and funnel optimization.
- Produced and edited compelling ad videos that improved viewer retention and engagement rates across campaigns.
Digital Marketing Manager
Ileero Pay
London, United Kingdom
05.2021 - 12.2025
- Scaled user acquisition by 40% by identifying, onboarding, and managing high-performing influencers across multiple markets, driving viral campaigns, and increased transaction volume.
- Led end-to-end go-to-market strategy and execution for expansion into new international markets, successfully driving adoption and brand penetration.
- Grew social media followership by 80%, increasing engagement rates and strengthening brand visibility across platforms.
- Implemented SEO and App Store Optimization strategies, increasing organic user acquisition by 10%.
- Developed and executed lifecycle email marketing campaigns that improved user retention, engagement, and brand trust.
- Managed and mentored a team of 4, ensuring seamless collaboration that led to improved campaign delivery efficiency year-over-year.
- Designed and executed multi-channel marketing campaigns across paid, organic, and owned channels to drive consistent growth.
Digital Marketing Manager
Wyrr
Toronto, Canada
08.2024 - 10.2024
- Led go-to-market strategy for product launch in Canada, achieving 25%+ growth in user acquisition within the first 3 months through integrated marketing campaigns.
- Directed the development of a fully SEO-optimized website, increasing organic traffic by 30% within 3 months.
- Executed content and performance marketing strategies that improved brand awareness and conversion rates across digital channels.
- Leveraged data analytics to optimize campaign performance and enhance customer acquisition efficiency.
Video Content Creator
Nest Coin Limited
Lagos State, Nigeria
09.2023 - 10.2023
- Developed and executed high-performing short-form video content aligned with related trends, increasing engagement rates and audience reach across social platforms.
Meta Ads Manager
Olan Fashion Academy
Lagos State, Nigeria
11.2020 - 10.2022
- Managed and optimized paid advertising campaigns, increasing lead generation by 60% while reducing cost per lead.
- Conducted audience targeting and creative testing to improve ad performance and ROI.
Digital/Operations Analyst
Proten International
Ikeja, Nigeria
03.2019 - 04.2021
- Managed multi-channel digital campaigns, improving marketing efficiency and ROI by 40%.
- Conducted market research and competitor analysis to inform strategic marketing decisions and campaign positioning
- Optimized social media presence, increasing engagement and driving 68% audience growth across platforms.
- Collaborated with cross-functional teams to develop innovative digital strategies that enhanced brand visibility
Digital Media Strategist
Charistouch Technologies
Lekki, Nigeria
02.2018 - 02.2019
- Developed and executed integrated digital and offline marketing campaigns that increased brand awareness and product adoption by 30%.
- Managed social media platforms and content strategies to drive engagement and audience growth.
Education
PGD - Business Information Technology
Methodist University
Nairobi, Kenya01-2023
BSc - Information and Communication Science
University of Ilorin
Ilorin, Kwara state, Nigeria01-2016
WASSCE -
Unilorin Secondary School
Ilorin, Kwara State, Nigeria01-2011
Skills
- Go-to-Market strategy
- Product marketing
- Growth and performance marketing
- Email marketing and automation
- Social media strategy and marketing
- Search engine optimization and app store optimization
- Content creation
- Paid media (Meta Ads, Google Ads, TikTok Ads, Twitter Ads)
- Market research & analysis (Google Analytics, Data reporting)
- Creative thinking
- Team collaboration
- Influencer partnerships & management
Certification
- 2022, Anti Money Laundering (AML/CFT) Compliance Requirements, Udemy
- 2019, Digital Skills Advanced Lab, Google
- 2019, Digital Marketing Skills, Google
- 2018, Cisco I.T Essentials, Ogun State Institute of Technology
- 2013, Diploma in Photography, D.N.A Rhema
Personal Information
- Date of Birth: 01/16/95
- Gender: Male
Timeline
Meta Ads Manager
Locum Tenen Guide
11.2024 - Current
Digital Marketing Manager
Wyrr
08.2024 - 10.2024
Video Content Creator
Nest Coin Limited
09.2023 - 10.2023
Digital Marketing Manager
Ileero Pay
05.2021 - 12.2025
Meta Ads Manager
Olan Fashion Academy
11.2020 - 10.2022
Digital/Operations Analyst
Proten International
03.2019 - 04.2021
Digital Media Strategist
Charistouch Technologies
02.2018 - 02.2019
PGD - Business Information Technology
Methodist University
BSc - Information and Communication Science
University of Ilorin
WASSCE -
Unilorin Secondary School