ORIANA GUTIERREZ
Woodbridge,VA
Summary
Client-focused and results-driven management professional with over 21 years of experience in the hospitality and management industry, dedicated to fostering growth and community engagement. Proven track record in driving operational excellence, optimizing efficiency, and achieving strategic business objectives. Expertise in leading cross-functional teams, implementing innovative initiatives, and delivering exceptional service that enhances customer satisfaction and financial performance. Committed to creating an environment that promotes collaboration and continuous improvement.
Overview
2025
2025
years of professional experience
1
1
Certification
Work History
Owner
Old Town Marriage Celebrant & Wedding Planing
- Meeting with couples to discuss initial ideas, including themes, colors, relevant images, tone and inspirations
- Helping clients select an appropriate date based on the availability of venues, budget, wedding party preferences as well as theme and tone of the event
- Providing recommendations for dress shops, tuxedo rentals, stylists and makeup artists for wedding-day looks
- Scheduling appointments to find a wedding gown by coordinating availabilities of the bride and those also attending the search appointments, including her partner, family and friends
- Discussing with the couple and wedding party to select attire, such as styles, colors and fabrics of bridesmaid dresses and groomsmen tuxes
- Recommending venues, caterers, bakeries, florists, travel companies and other services for the event
- Communicating client needs to caterers, bakeries, florists and other services to ensure each item fits with the couple’s theme and meets their expectations
- Negotiating contracts with service vendors, venues, musicians, and photographers and videographers to help clients get reasonable prices
- Coordinating rehearsal and day-of activities, including vendor setup, the timing of ceremony events and wedding party travel from the ceremony to shooting locations to the reception
- Helping to develop a detailed floor plan for the ceremony and reception to ensure smooth movement of guests and vendors throughout the space
Director of Operation
KCPM, LLC
01.2019 - 01.2025
- Responsible for overseeing and optimizing a company’s day-to-day activities, implementing long-term operational strategies, and aligning operations with overall business goals to drive efficiency, productivity, and profitability. Responsible for the financial success of implementation of procedures to manage the impact of the pandemic in 2020, and acquisition of a business property of 1.8 million dollars
- Strategic Planning: Develop and implement long-term operational strategies to meet company objectives.
- Process Optimization: Analyze and improve business processes, workflows, and performance metrics.
- Budget & Finance: Manage operational budgets, control costs, and analyze financial reports.
- Team Leadership: Recruit, evaluate, and guide managers and staff; set performance guidelines.
- Cross-Functional Collaboration: Work with other departments (Sales, Marketing, HR) to achieve unified goals.
- Financial Management: Collecting payments, managing budgets, paying bills, tracking expenses, and reporting financial performance.
- Maintenance & Operations: Coordinating repairs, scheduling upkeep (landscaping, cleaning), inspecting properties, and managing vendors.
- Owner Relations: Serving as the primary contact for owners, providing updates, and ensuring owner objectives are met.
- Invited Director of Member Experience, Assistant office Manager, Assistant Director of Food & Beverage.
Director of Member Services
Tower Club of Tysons Corner
01.2014 - 01.2021
- Responsible to enhance the overall member experience plan, and leading a team trough the pandemic creating an strategic and dynamic programming, of member event experiences, accompanying new and senior members to discover the benefits
- Develop and execute the member experience strategy, focusing on both the quantitative (improved retention, increased average member spend) and qualitative (member experience) goals.
- Partner with the General Manager and Department Heads to devise and execute high impact, revenue-generating strategies across departments.
- Leverage data analytics to monitor member engagement trends, inform strategy, and optimize retention efforts.
- Oversee the planning and execution of all member events and programs, ensuring they are innovative, memorable, and aligned with the club’s mission and evolving member preferences.
- Incorporate feedback from members and committees to ensure events remain relevant, engaging, and tailored to the diverse needs of the members.
- Curate a dynamic calendar of experiences that inspire participation, foster community, and elevate the overall member experience.
- Develop a seamless onboarding process that ensures new members feel welcomed, integrated, and connected to members and employees.
- Ensure that all touchpoints along the member journey are strategically planned and executed to foster engagement and satisfaction at every stage.
- Assist with developing retention strategies, including personalized interventions for at-risk members, to strengthen member loyalty and improve retention rates.
- Continuously assess and refine the member journey to adapt to member needs and club goals, focusing on early tenure management and long-term engagement.
- Develop and distribute a multi-channel communication strategy that consistently conveys the club’s narrative, promoting member events, activities, and initiatives through email, social media, in-club signage, and digital platform.
- Ensure timely and effective dissemination of key updates, reinforcing transparency and keeping members well-informed of club developments.
- Communicate consistently and concisely with members and employees across all channels to promote club activities and initiatives
Restaurant Manager
The Fireman Hospitality Group Potenza DC
01.2013 - 01.2019
- Responsible for overseeing the daily operations of a restaurant and Bar, including hiring and training restaurant staff based on company policies, supervising all areas of the restaurant to monitor activities and handle problems that arise and managing all areas of staffing, including scheduling employees.
Restaurant Supervisor
The Stir Group Potenza Trattoria DC
01.2008 - 01.2013
- Responsible for overseeing the daily operations of a restaurant, include customer Complaint and training restaurant staff based on company policies, supervising all areas of the service to monitor activities and handle problems that arise and managing all areas of challenges and opportunities to improve.
Education
Associate of Business Administration & Accounting - Accounting & Business Management
University of Technology (UTEC)
01.2001
Skills
- Team Leadership & Staff development
- Member/ Customer Relations Builder
- Process Improvement
- Organization and Time management
- Budget Management
- Problem Solving
- Verbal and written communication
- Operations management
- Business planning
- Financial management
- Staff hiring
- Business development
Certification
- Serve-Safe Certification VA/MD
- Tips Certification VA/MD
Awards
Invited, Super Star Award of Business Division of 2020.
Languages
Spanish
Native or Bilingual
English
Full Professional
Italian
Limited Working
Timeline
Director of Operation
KCPM, LLC
01.2019 - 01.2025
Director of Member Services
Tower Club of Tysons Corner
01.2014 - 01.2021
Restaurant Manager
The Fireman Hospitality Group Potenza DC
01.2013 - 01.2019
Restaurant Supervisor
The Stir Group Potenza Trattoria DC
01.2008 - 01.2013
Owner
Old Town Marriage Celebrant & Wedding Planing
Associate of Business Administration & Accounting - Accounting & Business Management
University of Technology (UTEC)