Orianna Serrano
Associate Product Manager
Summary
Thorough Senior Consultant professional with competency in developing project and implementation plans. Gifted with strong analytical and project management skills. Successful in meeting new challenges and finding effective solutions.
Overview
4
4
years of professional experience
3
3
Certifications
1
1
Language
Work History
Senior Consultant, Enterprise Analytics
Adswerve, Inc.
10.2024 - Current
- Facilitated cross-functional business reviews with teams including data scientists, digital analysts, and media experts to optimize clients' Martech roadmaps.
- Assembled customized solutions to demystify data and advance the use of analytics in client workflow.
- Analyzed and optimized shopping paths/funnels across web, mobile web, and apps to drive an increase in conversion rates.
Consultant, Enterprise Analytics
Adswerve, Inc.
01.2023 - 10.2024
- Led re-platforming projects from Universal Analytics to Google Analytics 4 for various websites and mobile apps, including e-commerce, media, B2C, and B2B.
- Actively managed a client portfolio of more than 5 small, medium, and large clients.
- Scoped deliverables, managed resources, and ensured the successful delivery of team engagements across multiple streams of work.
Platform Specialist, Analytics
Adswerve, Inc.
11.2021 - 01.2023
- Managed ad-hoc support tickets for a diverse group of clients, conducting specialized investigations, and delivering effective solutions.
- Automated e-commerce and KPI dashboards and reports, providing stakeholders with real-time performance insights to drive informed decision-making.
- Trained external large groups on complex analytics installations, enhancing self-service capabilities.
Education
Bachelor of Science - Advertising and Marketing Communications
Fashion Institute of Technology
New York, NY 05.2001 -
Skills
- Google Analytics
- Google Tag Manager
- Looker
- Java
- BigQuery
- Asana
- JIRA
- G Suite
- MS Office
OneTrust
Certification
Google Analytics
Timeline
Senior Consultant, Enterprise Analytics
Adswerve, Inc.
10.2024 - Current
Consultant, Enterprise Analytics
Adswerve, Inc.
01.2023 - 10.2024
Platform Specialist, Analytics
Adswerve, Inc.
11.2021 - 01.2023
Bachelor of Science - Advertising and Marketing Communications
Fashion Institute of Technology
05.2001 -
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