Ornjira (Jessy) Dahl
Portland,Oregon
Summary
Dynamic marketing professional with a proven track record at Greystar Real Estate Partners and Cardinal Group Management, excelling in tradition and digital marketing and customer engagement. Spearheaded successful campaigns that enhanced brand visibility and achieved occupancy goals. Adept at data analysis and fostering strong relationships, driving impactful results in competitive environments.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Portfolio Sales and Marketing Manager
Cardinal Group Management
Portland, Oregon
08.2023 - Current
- Managed relationships with each on-site team, Portfolio Manager, and vendors to align marketing strategies with each annual business goal.
- Spearheaded and oversaw marketing initiatives and campaigns, ensuring alignment with brand messaging and objectives across different channels.
- Created engaging content alongside Agency Fifty3 for various digital marketing channels to attract target audiences.
- Trained team members on best practices in leasing and marketing techniques, as well as customer engagement strategies.
- Trained teams on renewal efforts and maintained relationships with current residents by providing excellent customer service.
- Tracked metrics associated with various marketing initiatives, including social media postings and review collections.and other marketing-facing checklists to ensure optimal leasing results.
Member of Diversity, Equity & Inclusion Committee
Greystar Real Estate Partners
Remote, OR
12.2020 - 08.2023
- Key member of the Awareness subcommittee. Increased awareness and education of various significant events and cultural holidays through educational Flipbooks and quarterly presentations with industry leaders.
- Co-Captain of the St. Jude and Giving Back subcommittee. Greystar donated $15,000 to St. Jude, and raised $38,530 to the St. Jude Walk/Run initiative (2022).
- Host and producer of the 2023 Greystar Student DEI Podcast Series, 'The Package Room'.
Sales and Marketing Associate, Greystar Student
Greystar Real Estate Partners
Remote, OR
02.2018 - 08.2023
- Delivered daily sales and marketing support for West U.S. portfolio.
- Served as primary Sales and Marketing liaison with on-site communities and operations leaders.
- Established social media strategy, branding, and email marketing initiatives to enhance customer experience.
- Reported market trends to inform strategic budget recommendations for operations and corporate teams.
- Conducted regular training sessions on sales and marketing tools, including Reputation.com and Canva Pro.
- Managed 'Greystar Student' Instagram account to boost online presence and engagement.
Leasing & Marketing Manager, The Retreat Corvallis
Greystar Real Estate Partners
Corvallis, OR
09.2016 - 10.2017
- Successfully met annual occupancy goal for The Retreat Corvallis; 330 units/1,016 beds.
- Established rapport and sustained connections with residents, vendors, local businesses and team members.
- Implemented resident retention programs on a weekly basis.
- Resolved resident concerns and requests to ensure resident satisfaction.
- Developed Sales and Marketing strategies with Oregon State University's athletics department, Beaver Athletics.
Education
Bachelors of Liberal Arts -
Oregon State University
Corvallis, OR06.2017
Skills
- Brand management
- Content creation
- Data analysis
- Customer engagement
- Sales strategy
- Social media engagement
Certification
Dale Carnegie Advanced Sales Certified, 05/22
Timeline
Portfolio Sales and Marketing Manager
Cardinal Group Management
08.2023 - Current
Member of Diversity, Equity & Inclusion Committee
Greystar Real Estate Partners
12.2020 - 08.2023
Sales and Marketing Associate, Greystar Student
Greystar Real Estate Partners
02.2018 - 08.2023
Leasing & Marketing Manager, The Retreat Corvallis
Greystar Real Estate Partners
09.2016 - 10.2017
Bachelors of Liberal Arts -
Oregon State University
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