Summary
Overview
Work History
Education
Skills
Certification
Accomplishments
Interests
Languages
Timeline
Generic

OSCAR RONDON

Atlanta,MI

Summary

Results-driven Ad Tech executive with expertise in leading the evolution of digital advertising through product marketing, in areas of advanced TV, digital media, programmatic, commerce media, and advertising verticals. Proven ability to orchestrate successful billion-dollar organizations, launch innovative products, and cultivate strategic partnerships. Skilled in developing and executing global go-to-market 'GTM' strategies, presenting at industry events, and identifying emerging trends. Adept at engaging with C-level executives, board of directors, and external stakeholders to align organizational objectives with dynamic market shifts. Strategic and visionary leader with a proven track record of delivering results, fostering collaboration, and achieving success within cross-functional teams. Committed to excellence and mentorship, with a focus on cultivating high-performing teams.

Overview

11
11
years of professional experience
1
1
Certification

Work History

SVP, Partnership & Verticals GTM

Zeta Global
02.2025 - Current
  • Lead global data partnership enablement for the organization across all business units that underpins over $1B in revenue
  • Build vertical sales packages and capabilities across commerce, healthcare, political/advocacy, retail/CPG among others that leverage Zeta data assets to drive activation revenue
  • Drive marketing value impact with launches immediately generating in excess of $300K of media spend
  • Lead marketing of emerging channel capabilities across advanced TV, retail media, DOOH and programmatic audio
  • Create and lead agentic AI story telling capabilities for our vertical solutions to automate workflows for customers
  • Craft and maintain product marketing collateral for solutions, train sellers and participate in thought leadership across the industry
  • Networked with customers, prospects and partners at conferences and trade shows

SVP, Products & Partnerships GTM

MiQ
08.2021 - 01.2025
  • Ideated and executed partnership and product strategies for a $1B Programmatic Marketing firm to align with corporate goals
  • Oversaw U.S. partnerships, product development, and product marketing - aligning data, activation, and measurement services in sellable media packages
  • Managed client pitches and product sales at hold cos / indie agencies, driving business growth and exceeding $150M in revenue YoY
  • Provided strategic oversight, spearheading programmatic solutions and go-to-market strategies for diverse customer segments (commerce media, healthcare, political, entertainment and others)
  • Directed U.S. product marketing by creating, synthesizing and training diverse teams on solutions from planning to activation and measurement
  • Developed GTM plans for new solutions, facilitating sales training and rollout, contributing to revenue of nearly $100M across top verticals
  • Launched products like Advanced TV and Commerce RMNs, focusing on planning and measurement
  • Led partner vetting, contract negotiations, and product roadmap integration for mutual growth, driving over $500K in cost savings
  • Negotiated exclusivity for a healthcare and doctor influence measurement solution, driving over $60M in sales for that solution
  • Represented the organization and led all thought leadership initiatives

VP, Product Marketing

VideoAmp
11.2020 - 08.2021
  • Company Overview: a leading technology company specializing in cross-platform advertising optimization
  • Headed strategic product launches, overseeing product marketing at VideoAmp
  • Formulated comprehensive strategies, positioning, and messaging for VideoAmp's diverse product portfolio, ensuring a compelling market presence
  • Formulated and executed robust go-to-market ‘GTM’ plans for key products and capabilities, driving collaboration across sales, product, and partnerships teams to prioritize and seamlessly rollout initiatives
  • Established and managed a dynamic thought leadership program, including content creation, webinars, conference participation, and marketplace education
  • Positioned VideoAmp as an industry authority, driving brand recognition and market influence with adoption by 3 of the 5 large network groups
  • Ensured the alignment of sales teams with the brand narrative through effective training programs, enhancing their capability to articulate the value proposition and drive new and incremental revenue generation
  • A leading technology company specializing in cross-platform advertising optimization

Vice President, Sales + Product Marketing

Ampersand
08.2019 - 10.2020
  • Company Overview: a thriving $2 billion revenue sales organization
  • Guided marketing strategies and go-to-market ‘GTM’ support for Ampersand
  • Oversaw the entire marketing spectrum, managing a team of 12 professionals and orchestrating comprehensive marketing activities
  • Responsibilities included crafting integrated campaigns for new platform and solution launches, delivering a self-service Demand-Side Platform ‘DSP’ to major media agencies
  • Led the rebranding initiative from NCC Media to Ampersand, leading a seamless transition reflected in a 97% client retention rate, AdWeek events, an enhanced social presence, new collateral, a compelling brand story, and innovative creative design
  • Defined and executed the overall brand strategy and positioning for both the company and its product portfolio, ensuring alignment with internal and external stakeholders for a cohesive brand representation
  • Spearheaded the development and delivery of new products and feature sets, collaborating with PR teams for strategic placements, utilizing the social team for content creation, and implementing B2B marketing strategies for effective customer acquisition and retention
  • Established and tracked Key Performance Indicators ‘KPIs), including revenue metrics associated with the marketing team's efforts, while managing within budgetary constraints
  • A thriving $2 billion revenue sales organization

Vice President, Advanced TV

Amobee
02.2018 - 07.2019
  • Oversaw the end-to-end development of Amobee's Advanced TV product line, driving evolutionary solutions that seamlessly bridged linear and Over-The-Top ‘OTT’ platforms, enhancing the product's unique value proposition and enhanced market competitiveness
  • Doubled OTT and CTV revenue, surpassing $30M in bookings across various categories, showcasing effective sales strategies and significant market penetration
  • Conducted impactful senior-level client meetings, strategically positioning Amobee as a leader in the Advanced TV domain and contributing to product adoption
  • Led the strategic segmentation of phases, breaking down Minimum Viable Products ‘MVPs) and sequential phases based on immediate market opportunities
  • Owned the end-to-end development of Amobee's ATV product line, managing processes from initial planning to executing workflows, partnership requirements and more
  • Identified sales targets and collaborated with sales leadership to devise winning approaches, resulting in increased managed service spend
  • Successfully evangelized Amobee's ATV products in the market, participating in conferences, engaging in high-level meetings, and forming strategic partnerships with supply-side platforms, publishers, networks, and data and attribution vendors

Senior Director, Advanced TV Partnerships

Adobe
10.2014 - 02.2018
  • Guided advanced TV and cross-screen product development, business initiatives, and partnerships
  • Successfully launched a new product, achieving $200M run rate within 24 months
  • Managed the entire TV product portfolio, integrating strategies into Adobe's platform tools, product suite, and sales approach
  • Directed product development and pricing strategies, facilitating consumer access to inventory
  • Orchestrated partnerships with networks, SSPs, MVPDs, data companies, and inventory aggregators, solidifying Adobe's position in the TV and cross-screen domain
  • Led work streams dedicated to building and onboarding TV inventory, optimizing sales strategies, integrating system tools, ensuring operational efficiency
  • Defined cohesive product strategies, marketing, and sales materials, ensuring a differentiated value proposition for Adobe's Advanced TV portfolio
  • Established and executed a comprehensive sales team and partner strategy, contributing to accelerated growth and market expansion

Education

Master of Arts - Communication

Baruch College
New York, NY
05-2005

Bachelor of Arts - Psychology & Spanish

University of Miami
Miami, FL
05.2002

Skills

  • DSPs/SSPs
  • Commerce/Retail Media
  • Advanced TV
  • Client Success
  • Data Integrations
  • Solutions Building
  • Product Marketing
  • GTM
  • Project Management
  • Sales
  • Revenue Growth
  • Corporate presentations

Certification

Project Management Professional, PMP

Accomplishments

  • Increased annual revenue by 30% through strategic partnerships and monetization initiatives.
  • Led team to achieve 97% client retention after successful rebranding and transition efforts.
  • Doubled OTT and CTV revenue, exceeding $30M bookings across categories.
  • Launched product achieving $200M run rate within 24 months, enhancing industry leadership.

Interests

  • Building and leading teams
  • Storytelling and packaging
  • Commerce Media
  • Advanced TV
  • Vertical advertising solutions
  • Building business lines
  • Startups
  • Partner negotiations
  • Business strategy
  • Sales enablement
  • Customer success

Languages

Spanish
Native or Bilingual
English
Native or Bilingual

Timeline

SVP, Partnership & Verticals GTM

Zeta Global
02.2025 - Current

SVP, Products & Partnerships GTM

MiQ
08.2021 - 01.2025

VP, Product Marketing

VideoAmp
11.2020 - 08.2021

Vice President, Sales + Product Marketing

Ampersand
08.2019 - 10.2020

Vice President, Advanced TV

Amobee
02.2018 - 07.2019

Senior Director, Advanced TV Partnerships

Adobe
10.2014 - 02.2018

Bachelor of Arts - Psychology & Spanish

University of Miami

Master of Arts - Communication

Baruch College

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OSCAR RONDON