Oscar Emmanuel Lule Peña
Estado De Mexico,WI
Summary
Event Management professional with over 15 years of experience in the pharmaceutical industry
Overview
14
14
years of professional experience
1
1
Certification
Work History
External Services (Strategic Events Specialist By
Destination
CDMX
04.2024 - Current
- Led end-to-end planning and execution of internal and external corporate events, ensuring seamless delivery and alignment with business objectives.
- Managed vendor sourcing, negotiation, and coordination to guarantee high-quality services while optimizing costs.
- Oversaw event operations, including logistics, timelines, and on-site execution, ensuring flawless attendee experiences.
- Developed and controlled event budgets from proposal through reconciliation, identifying cost-saving opportunities without compromising quality.
- Ensured full compliance with corporate policies and regulatory requirements throughout all stages of event planning and execution.
- Collaborated cross-functionally with marketing, sales, medical, and administrative teams to deliver integrated and impactful events.
- Analyzed event performance and feedback to continuously improve processes, attendee satisfaction, and ROI.
- Implemented strategic cost-efficiency initiatives, achieving measurable savings across multiple events.
Event Manager
Marzam
CDMX
01.2022 - 12.2023
- Directed the strategic planning and execution of large-scale corporate and commercial events within the pharmaceutical sector, including national sales conventions with +2,000 attendees.
- Owned the annual events budget, ensuring financial governance, cost optimization, and alignment with business priorities.
- Led cross-functional collaboration with commercial, marketing, medical, and compliance teams to deliver impactful, fully aligned initiatives.
- Negotiated and managed key vendor partnerships, driving value creation, service excellence, and operational efficiency.
- Presented strategic reports and business insights to senior leadership, supporting decision-making and continuous improvement.
- Led the development and implementation of patient loyalty and engagement programs, aligned with healthcare and ethical standards.
Account Manager
Destination
CDMX
01.2012 - 12.2021
- Managed key pharmaceutical accounts across Mexico, building strong client relationships and ensuring alignment with business and compliance objectives.
- Oversaw the full lifecycle of corporate events, from strategic planning and creative proposal development to execution and post-event evaluation.
- Reviewed and negotiated contracts with vendors and partners, ensuring favorable terms, risk mitigation, and compliance with industry regulations.
- Developed and presented detailed budgets and financial proposals, aligning investment strategies with client objectives and ROI expectations.
- Directed event operations and logistics, ensuring seamless execution of high-impact corporate events within the pharmaceutical sector.
- Coordinated cross-functional teams and stakeholders to deliver integrated, compliant, and high-quality event experiences.
Education
Bachelor of Science - Tourism And Hospitality Management
Anahuac University Mexico North Campus
CDMX07-2011
Skills
- Budget Management & Cost Optimization
- Vendor Negotiation & Relationship Management
- Cross-Functional Leadership
- Project Management & Operational Excellence
- Strategic Planning & Execution
Certification
- Specialization in Marketing
- Bachelor of Business in International Hotel ManagementLe Cordon Bleu
- Advanced Diploma in International Hotel ManagementLe Cordon Bleu
- Certificate of Operational Management – International Hotel ManagementLe Cordon Bleu
- Certificate of Supervisory Management – International Hotel ManagementLe Cordon Bleu
Languages
Spanish
Native or Bilingual
English
Full Professional
French
Elementary
Timeline
External Services (Strategic Events Specialist By
Destination
04.2024 - Current
Event Manager
Marzam
01.2022 - 12.2023
Account Manager
Destination
01.2012 - 12.2021
Bachelor of Science - Tourism And Hospitality Management
Anahuac University Mexico North Campus