Oty Reyes
Orlando,FL
Summary
Dynamic and results-oriented Sales Supervisor with over 20 years of experience in the beverage industry. Proven track record of leading high-performing teams, driving market expansion, and executing brand strategies across on- and off-premise channels. Adept at leveraging advanced sales technologies such as Salesforce and Power BI to analyze performance and optimize outcomes. Fluent in English and Spanish, with a passion for elevating premium brands and delivering exceptional customer experiences.
Overview
20
20
years of professional experience
Work History
On-Premise Supervisor
Florida Distributing (Reyes Beverage Group)
09.2021 - Current
- Lead a team of 6 Account Managers generating $18M–$22M in sales across 1200+ accounts and 4 counties.
- Produce data-driven reports using Power BI and Salesforce for monthly strategic review meetings.
- Drive customer satisfaction, route efficiency, and operational excellence through software platforms like E360, Greenmile, and I-DIG.
- Conduct quarterly training and coaching for sales teams, improving execution and retention.
Large Format Supervisor
Florida Distributing (Reyes Beverage Group)
05.2020 - 09.2021
- Managed a team of 6 Account Managers across high-volume large-format retail accounts including Walmart, Target, and Publix.
- Delivered consistent growth in sales volume and product visibility by ensuring optimal cooler space, off-shelf placements, and compliance with chain programming.
- Monitored in-store execution, product freshness, and display quality to uphold brand standards and drive consumer engagement.
- Conducted ride-along and account audits to reinforce merchandising best practices and sales targets, increasing large-format territory performance by 14%.
- Collaborated with supply chain teams to ensure timely product replenishment and efficient route execution during high-demand periods.
- Created performance dashboards using Power BI and Salesforce to inform weekly coaching sessions and improve team KPIs.
On-Premise Supervisor
Florida Distributing (Reyes Beverage Group)
01.2019 - 05.2020
- Supervised On-Premise sales team responsible for over 560 accounts and up to $11M in sales volume.
- Oversaw execution of promotions and supplier programs across restaurants, bars, and nightlife venues.
- Coordinated training programs and supported transition of team operations during pandemic-related shifts.
- Recognized for excellence in leadership and selected as Consultant of Choice 2.0 Sales Champion Facilitator.
Sales Supervisor
Manhattan Beer Distributors (New York Wine & Spirits)
08.2005 - 09.2017
- Managed 7 Account Managers and over 600 customer accounts in the Queens market.
- Surpassed volume targets by over 10% and maintained a 100% customer satisfaction rate.
- Handled national accounts like Walgreens, CVS, and 7-Eleven, ensuring consistent service and growth.
- Led team development programs and fostered a high-performance, customer-focused culture.
Education
A.S. - Business Administration
Southern New Hampshire University
Customer Service Training - undefined
TTN Learning
Coursework - Sales & Technical Management
Technical Career Institute
Skills
- Sales Strategy & Execution (On/Off Premise)
- Team Leadership & Development
- Large Format & Key Account Management
- Territory Growth & Route Optimization
- Salesforce CRM
- Power BI
- Greenmile
- I-DIG
- E360
- Brand Promotions & Event Execution
- Inventory Control & Product Rotation
Awards
- Supervisor of the Year, Florida Distributing, 2022
- Sales Rep of the Year, Florida Distributing, 2018
- Supervisor of the Year, Manhattan Beer Distributors, 2015
Timeline
On-Premise Supervisor
Florida Distributing (Reyes Beverage Group)
09.2021 - Current
Large Format Supervisor
Florida Distributing (Reyes Beverage Group)
05.2020 - 09.2021
On-Premise Supervisor
Florida Distributing (Reyes Beverage Group)
01.2019 - 05.2020
Sales Supervisor
Manhattan Beer Distributors (New York Wine & Spirits)
08.2005 - 09.2017
Customer Service Training - undefined
TTN Learning
Coursework - Sales & Technical Management
Technical Career Institute
A.S. - Business Administration
Southern New Hampshire University
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