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Associate Principal Engineer

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Performance Marketing Manager with strong hands-on PPC and paid social experience, specialising in driving revenue and efficiency across Google Ads (Search, Performance Max, Demand Gen) and Meta Ads.
Extensive experience managing Search account structures (brand, generic, competitor), keyword expansion and refinement, match-type strategy, search term mining, bid strategy management (tROAS / tCPA), and budget reallocation based on marginal performance and demand signals.
Strong paid social background across Meta, including conversion-led and broad audience strategies, Advantage+ conversion frameworks, audience consolidation, creative testing, frequency management, and performance scaling across prospecting and retargeting layers.
Experienced in hands-on in-platform optimisation, interpreting performance data to make commercial decisions across high-pressure trading periods, managing budgets ranging from £50k–£500k+, and translating results into clear, outcome-driven recommendations.

To deliver exceptional services and interact with a wide variety of people from all backgrounds. KPIs oriented with an innate proclivity toward continuous improvement and the aim of constant progress and advance my skill set and knowledge, through the help of further education opportunities mentoring programs and self-determination. Use of the vast number of transferable skills from my previous positions and my natural ability to liaise with multiple stakeholders and problem-solving skills to thrive in any situation despite difficulties posed by the current environment.

Key Achievements at ICTSI South Pacific
A results-driven engineering and facilities leader operating in a 24/7 port environment at ICTSI South Pacific (ISPL).
Currently serving as Acting ISPL Facility Manager, ensuring operational continuity across port facilities, engineering systems, and yard operations.
Contributed to the maintenance and reliability of RTGs, Gottwald Mobile Harbor Cranes, 7 spreaders, and 3 hook blocks, minimizing downtime and improving equipment performance.
Played a key role in the MHC97 Crane Refurbishment procurement process, ensuring technical compliance and operational standards.
Selected as part of the EPT project team (OTM & RTI) in Manila, contributing to strategic modernization and commissioning coordination.
Strengthened maintenance planning through effective use of SAP Inventory and EAMS systems.
Committed to operational excellence, disciplined leadership, and continuous professional growth in engineering and infrastructure development.

 Enthusiastic in assisting with customer needs. Comfortable engaging with individuals either through phone calls or face-to-face. Eager to learn new skills and utilize them to the benefit of all involved. 

Owen Swett

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Assistant Manager (Acting Relief Manager)

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Some College (No Degree) - Marketing-Unfinished

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Assistant Manager (Acting Relief Manager)

Delivery Driver

Some College (No Degree) - Marketing-Unfinished

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