Overview
Work History
Skills
Timeline
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Pablo Canedo White

Sports Management | Sports Marketing Professional
Key Biscayne,FL

Overview

42
42
years of professional experience

Work History

VP of National and International Media

FIFA
01.1985 - 07.1986
  • Orchestrated the accreditation process for over 9,000 journalists, ensuring seamless coordination and communication to facilitate their coverage of the 1986 FIFA World Cup.
  • Directed the setup and operational management of 8 media centers nationwide, optimizing resources and logistics to support the diverse needs of international and national media outlets throughout the prestigious event.

VP Marketing Televisa

Televisa

VP Marketing Grupo Video

Televisa

VP Marketing Dulces Coronado

Televisa

COO Sports and Special Events Division

Televisa

President America Soccer Club

Televisa
01.1982 - 01.1997

COO Ocesa Sports Division

CIE
01.1997 - 01.1998
  • Spearheaded the establishment of the Sports Division for CIE, pioneering strategic initiatives to expand the company's presence in the sports industry and capitalize on emerging opportunities.
  • Leveraged innovative marketing strategies to enhance brand visibility and fan engagement for Cruz Azul soccer team, contributing to increased revenue and fan base growth.
  • Successfully negotiated landmark agreements to bring the Cart series to Mexico, showcasing adept negotiation skills and fostering international partnerships to promote motorsports in the region.
  • Led the commercialization efforts for static advertising across 15 premier league soccer teams, driving revenue generation and brand exposure through targeted advertising campaigns.
  • Demonstrated adept organizational prowess in overseeing the commercialization and meticulous planning of over 15 sports events, ensuring seamless execution and maximum profitability for stakeholders.

CEO Brazil

CIE
01.1998 - 01.2000
  • Initiated and spearheaded the establishment of operational infrastructure within the country, demonstrating astute leadership and strategic foresight to lay the foundation for successful business expansion.
  • Facilitated the strategic acquisition of two prominent entertainment arenas and a theater, showcasing adept negotiation skills and keen business acumen to capitalize on lucrative investment opportunities and bolster the company's portfolio.
  • Played a pivotal role in the comprehensive process of signing, organizing, and successfully selling over 200 concerts, effectively leveraging industry connections and expertise to curate a diverse and captivating entertainment lineup that resonated with audiences, driving ticket sales and revenue growth.

Founder and CEO

Fischer America Mexico
01.2000 - 01.2005
  • Founded a dynamic marketing agency dedicated to delivering strategic content tailored to the unique needs of Mexican corporates, showcasing entrepreneurial vision and a commitment to excellence in marketing solutions.
  • Established and led an advertising agency, overseeing a diverse portfolio of prestigious accounts including Panasonic, DirectTV, UVM (Universidad del Valle de Mexico), Televisa, Casa Cuervo, Mexican Ministry of Transportations and Communications, Bancomext Insurance, NFL, MVS, Secodam, and TV Promo, demonstrating exceptional client relationship management skills and consistently exceeding expectations in campaign delivery and performance.

Founder & Commercial CEO

TCG
01.2005 - 01.2011
  • Founded and established a dynamic company, spearheading the conception and implementation of innovative projects such as Fut Card, pioneering soccer-themed card games that captured the imagination of enthusiasts and garnered widespread acclaim within the gaming community.
  • Played a pivotal role in the creation and development of key initiatives, including the establishment of the renowned soccer club Santos Laguna and the strategic collaboration with Grupo Modelo in the master planning and construction of TSM, a state-of-the-art sports facility and stadium in Torreon, Coahuila, showcasing visionary leadership and project management expertise in the sports industry.

Wealth Management

UBS
- Current
  • Developed and implemented investment strategies for ultra-high-net-worth private clients and institutions, amounting to $XXM USD in assets under management

Sports Marketing Independent Consultant

01.2011 - Current

Skills

Human Resources Management

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Timeline

Sports Marketing Independent Consultant

01.2011 - Current

Founder & Commercial CEO

TCG
01.2005 - 01.2011

Founder and CEO

Fischer America Mexico
01.2000 - 01.2005

CEO Brazil

CIE
01.1998 - 01.2000

COO Ocesa Sports Division

CIE
01.1997 - 01.1998

VP of National and International Media

FIFA
01.1985 - 07.1986

President America Soccer Club

Televisa
01.1982 - 01.1997

VP Marketing Televisa

Televisa

VP Marketing Grupo Video

Televisa

VP Marketing Dulces Coronado

Televisa

COO Sports and Special Events Division

Televisa

Wealth Management

UBS
- Current

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Pablo Canedo WhiteSports Management | Sports Marketing Professional