Padmaja Harisrikanth

Accomplished senior executive leader with proven success in developing, implementing and optimizing business processes to enhance long-term profitability. Collaborate cross-functionally on large-scale initiatives to meet dynamic industry challenges. Knowledgeable professional with over 16 years of experience bringing planning and problem-solving abilities. Focused on maximizing resource utilization to support scalable operations and increase bottom-line profitability. Organized and systematic with natural relationship-building and leadership talents. Highly-motivated employee with desire to take on new challenges. Strong worth ethic, adaptability and exceptional interpersonal skills. Adept at working effectively unsupervised and quickly mastering new skills.

• Wharton School of Business, Strategic Management Capstone Certification
• Agile Development Specialization
• Google Cloud Platform and Azure Fundamentals

• ·Successfully delivered multiple Web Content Management Systems projects using Drupal, Adobe Franklin, and WordPress.
• Led the launch of brand sites following FDA approvals, ensuring compliance and strategic priorities were met.
• Collaborated with diverse stakeholders including Brand Managers, Product Owners, Design and Marketing agencies to execute marketing campaigns for specific brands.
• Developed and executed comprehensive digital marketing strategies encompassing email campaigns, celebrity endorsements, social media management, CRM utilization, and SEO/SEM campaigns.
• Managed the revamp and ongoing updates of brand sites
• Integrated new brands and upgraded existing brands onto the HCP platform, optimizing accessibility and functionality.
• Created country website templates for customizing corporate sites across various countries.
• Possess in-depth industry knowledge of drug development, FDA approval processes, and regulatory requirements.
• Led a cross-functional team in implementing a Python-based test automation platform using Selenium and Stratus.
• Spearheaded the development of a portal for Social Ad monitoring with integrations including Facebook, Instagram, BrowserStack, and GCMA Veeva Vault API, resulting in significant ROI with a 60% cost reduction and 95% content accuracy.
• Managed migration initiatives including legacy to Drupal migrations, major Drupal platform upgrades, and Drupal to Adobe Franklin migrations, ensuring smooth transitions and enhanced system performance.