Page Koerner
Chicago,USA
Summary
Marketing professional with a comprehensive background of driving brand growth and engagement across digital platforms. Skilled in developing innovative social media strategies and optimizing email marketing campaigns through effective A/B testing, achieving high open rates. Creative expertise in graphic design and video editing, backed by proficiency in Adobe Suite, and supported by strong copywriting and project management skills. Passionate about blending creative design with strategic marketing to deliver content.
Overview
8
8
years of professional experience
Work History
Marketing Coordinator
The Economic Club of Chicago
01.2022 - Current
- Develop and execute marketing campaigns to promote events and initiatives. Coordinate event promotion and support event logistics. Create and manage content for newsletters, web, and social media. Oversee social media accounts, managing updates and engagement. Maintain brand consistency across all communications. Analyze campaign performance and provide reports for improvements.
- Enhanced video content for YouTube by editing full-length videos and applying motion graphics, special effects, and color/audio correction, resulting in a 62% increase in followers.
- Initiated and managed multiple social media content campaigns, resulting in 35-40% growth and at least 3% engagement rate across all platforms.
- Conducted email marketing A/B testing, resulting in open rate increasing by 15% and an average open rate of 55%.
- Skilled copywriter with experience writing for both read and spoken content.
- Improved event promotion by designing both printed and digital graphics for social media and in-person events using Adobe Suite.
Regional Director
The Borgen Project
01.2021 - 01.2022
- Engaged with senators and House representatives to influence foreign aid legislation. Forged and maintained relationships with local politicians and community leaders to support foreign aid efforts. Planned events, including fundraisers and advocacy campaigns, to engage the community and raise funds. Recruited and trained volunteers to assist with outreach and advocacy activities.
- Created promotional materials that increased visibility and engagement for The Borgen Project’s initiatives.
- Wrote copies for brochures, websites, and social media to advertise upcoming events and The Borgen Project’s mission.
- Managed and coordinated engaging events and presentations for high school students, enhancing understanding of legislative process and advocacy.
Public Relations and Marketing Internship
The Borgen Project
01.2020 - 01.2021
- Organized information sessions to recruit new volunteers, promoting The Borgen Project’s mission and community involvement. Managed social media accounts and created engaging content. Promoted events and campaigns through various marketing channels. Conducted research on public relations strategies and market trends.
- Raised $2K+ through the strategic development and execution of a fundraising campaign.
- Created and published printed and digital graphics to advertise upcoming events.
Brand Ambassador
SOAR Chicago
01.2018 - 01.2018
- Developed and distributed marketing materials, including flyers and social media posts. Planned and executed promotional events to raise awareness of the brand and engage with potential members. Recruited new members through local outreach and publicity materials. Compiled and analyzed feedback from community interactions.
- Expanded community support by negotiating business partnerships and cultivating relationships with local business owners, enhancing brand presence and collaboration opportunities.
- Recruited new members through a public outreach campaign, contributing to an increase in overall membership and community engagement.
Education
IAGE Study Abroad Program - undefined
Queen Mary University, London
Master of Science - Communication
Northwestern University
07-2022
Bachelor of Arts - Communication, Minor in English
University of Illinois, Urbana-Champaign
Urbana-Champaign, IL05-2021
International Baccalaureate Diploma - undefined
British International School of Chicago
Chicago, IL01.2017
Skills
- Social Media Management
- Digital Marketing Strategy
- Copywriting
- Graphic Design
- Adobe Creative Suite
- Market Research
- SEO Optimization
- Brand Development
- Campaign Management
- Performance Analytics
- Video Editing
- Content Creation
- Customer service
- Event planning
Timeline
Marketing Coordinator
The Economic Club of Chicago
01.2022 - Current
Regional Director
The Borgen Project
01.2021 - 01.2022
Public Relations and Marketing Internship
The Borgen Project
01.2020 - 01.2021
Brand Ambassador
SOAR Chicago
01.2018 - 01.2018
IAGE Study Abroad Program - undefined
Queen Mary University, London
International Baccalaureate Diploma - undefined
British International School of Chicago
Master of Science - Communication
Northwestern University
Bachelor of Arts - Communication, Minor in English
University of Illinois, Urbana-Champaign
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