Paige Wasserman
Strategy Director
Woodinville,United States
Summary
Strategic planning and change management expert with over 10 years of experience in transforming vision into actionable results. Proven track record of partnering with senior executives to develop multi-year strategies and manage budgets exceeding $200M. Successfully led cross-functional teams to enhance planning and go-to-market strategies while ensuring operational excellence. Recognized for fostering collaboration and driving sustainable change to achieve revenue growth.
Overview
13
13
years of professional experience
Work History
Director of Strategy & Planning
Anheuser-Busch
Woodinville, United States
12.2021 - 01.2026
- Acted as chief of staff for VP of Trade & Shopper Marketing; primary liaison to VP and C-suite stakeholders
- Built the unit's multi-year strategy, operating model, roles and responsibilities, and organizational roadmap
- Steered a $200+M annual budget; four years on plan and negotiated three consecutive years of incremental funding with positive ROI
- Mobilized 15+ cross functional teams to deliver commercialization and capability initiatives
- Re-engineered brand planning and go-to-market processes to best in class standards, delivering for field and retailer timelines while eliminating rework
- Led national DAM rollout from briefing through onboarding for 20,000 users
- Present monthly strategic updates to the C-suite on business health and planning cycle deliverables
Sr. Key Account Manager - Albertsons-Safeway
Anheuser-Busch
Woodinville, United States
09.2019 - 12.2021
- Delivered a +2.45 point turnaround in volume share across Portland and Seattle
- Stabilized core business via pricing architecture, expanded distribution, and front-cover ad placements
- Built executive-level joint business plans aligning growth levers, margin mix, and accountability
- Increased ad share +4.8% YoY by redesigning promo calendar and launching high-ROI programs
- Launched new items with a scalable playbook, adding $575K in incremental revenue
Assistant Category Manager - Contract to FTE
Anheuser-Busch
Bellevue, United States
06.2017 - 09.2019
- Category captain/vendor partner for Albertsons-Safeway, leading data-driven collaboration
- Shifted Seattle from -1.1% share loss to +0.6% growth in 1 year, unlocking ~$4.6M in sales
- Built seasonal activation plans integrating features, displays, and price to maximize peak weeks
- Led SKU rationalization with adds/deletes based on customer trends, inventory turns, and profitability
- Improved dollars/foot by re-balancing space to sales contribution by segment and package
Allocation Analyst and JDA Administrator
Eddie Bauer
Bellevue, United States
06.2015 - 06.2017
- Owned allocation strategy for Women's Outerwear, ~25% of total business revenue
- Developed strategy to balance store vs. eComm inventory to improve turns and in-stock rates
- Built dashboards for inventory position, turns, and on-order by channel to inform buys
- Configured and rolled out JDA Allocate Now; authored training and led bi-weekly sessions
- Chaired markdown/clearance reviews to reduce liability and free cash
Inventory Deployment Analyst
Victoria's Secret Stores Home Office
Reynoldsburg, United States
06.2013 - 06.2015
- Designed deployment strategies in a $2.5M/week business, balancing inventory at size/store level
- Scaled an emerging segment through targeted inventory investments and optimized regional buys
- Built optimization models for $1M+ annual volume stores to meet financial and guest needs
- Launched a 100K units/week speed program to maximize open-to-buy and react to trends
- Presented $15M promotional allocation strategies to senior leadership
Education
Bachelor of Science - Business Administration
The Ohio State University
Columbus, OH05.2013
Skills
- Strategy development
- Cross-functional leadership
- Change management
- Customer relationship management
- Organizational development
- Presentation skills
- Teamwork and collaboration
Timeline
Director of Strategy & Planning
Anheuser-Busch
12.2021 - 01.2026
Sr. Key Account Manager - Albertsons-Safeway
Anheuser-Busch
09.2019 - 12.2021
Assistant Category Manager - Contract to FTE
Anheuser-Busch
06.2017 - 09.2019
Allocation Analyst and JDA Administrator
Eddie Bauer
06.2015 - 06.2017
Inventory Deployment Analyst
Victoria's Secret Stores Home Office
06.2013 - 06.2015
Bachelor of Science - Business Administration
The Ohio State University