Hi, I’m
Paige D. Bryan
Sunrise,FL
Summary
Experienced public relations professional with a proven track record of managing global accounts and supporting high-profile clients.
Overview
5
years of professional experience
Work History
M&C Saatchi Sport & Entertainment NA
Account Executive
10.2023 - 08.2024
Job overview
- Public relations account executive for five (5) globally acclaimed brands: Red Bull Olympics, Red Bull Culture, Red Bull Sport, Discord, and Oakley Global
- Collaborated with cross-functional teams to create brand strategy, executive talking points, cultural trends, and brand-specific data
- Secured media placements in prestigious publications such as Harper's Bazaar, Popsugar, Women's Health, TODAY.com, and others through established media connections
- Managed relationships with key journalists, broadcast teams, influencers, thought leaders, and industry stakeholders to develop secured media relationships
- Conducted daily and weekly reports on brand sentiment, market share, and competitor research
- Develop and implement a comprehensive communications strategy centered around current cultural trends and insights
- Utilized platforms such as Muck Rack and Cision to source and analyze client-related data to create media pitches, press releases, trend reports, and other initiatives, focusing on Gen Z audiences
- Developed compelling press materials, including press releases, media kits, and executive talking points
- Distribute valuable data and insights informing the management team and clients
- Daily management of five (5) global accounts simultaneously overseeing multiple projects, in a fast-paced environment, requiring accuracy, clear communication, and exceptional results
- Experience coordinating cross-functional initiatives led by senior-level management involving multiple stakeholders across the agency and clients
- Create media itineraries and master briefing books for media in attendance at events
- Participated and supported media events, managed media inquiries, interviews, and pitched news and support press trips through social media tracking
M&C Saatchi Sport & Entertainment NA
Assistant Account Executive
05.2021 - 09.2023
Job overview
- Developed project management skills through supporting five (5) teams: Discord, Red Bull Culture, Sonos Radio, gita, and Jiffy Lube
- Secured over 29 million impressions with high-profile national outlets such as Engadget, POPSUGAR, and Well+Good
- Created media itineraries and master briefing books for media in attendance for product launches and brand events
- Utilized Muck Rack and Cision to analyze client-related data to create media pitches, press releases, trend reports, and other initiatives, with a particular focus on Gen Z audiences
- Conducted daily and weekly reports on brand sentiment, market share, and competitor research
- Employed exceptional communication skills in crafting reports, analyses, press content, and media relations materials
rbb Communications
Assistant Account Executive
01.2021 - 05.2021
Job overview
- Worked with five (5) teams of senior-level managers to develop and manage client deliverables for regional and national clients: Stretch Zone, Codina Partners, Greater Miami Convention & Visitors Bureau, rbb Crisis Practice, and Apple Leisure Group
- Secured over 20 million impressions from regional outlets such as Thrillist and Time Out Miami
FINN Partners
Assistant Account Executive
07.2019 - 09.2020
Job overview
- Worked with five (5) teams of senior-level managers to develop and manage client deliverables: Jamaica Tourist Board, Brand USA (Visit The USA), Travel Leaders Group, Virginia Beach, and I Love NY
- Secured over 90 million impressions from national outlets such as Business Insider, Forbes, and Lonely Planet
- Created media itineraries and master briefing books for media in attendance at seasonal travel events for I Love NY
- Participated and supported media events, managed media inquiries, interviews, and pitching news and support press trips through social media tracking
- Skilled in project management with strong attention to detail and written communication
Education
Fordham University, New York, NY
Bachelor of Arts from International Studies
05.2019
University Overview
- Dean's List Fall 2017 and Spring 2018
- Awarded Student Leadership, Diversity
- 3.5 GPA
- Caribbean Students Club Founder
- Thesis: Evolution of Student Movements in South Korea and their Impact on the Formation of Korean Democracy
Skills
- Cision, PR Newswire, Muck Rack
- Microsoft Office, Google Suite
- MailChimp
- Canva
- Zoom
- Discord, Slack
Timeline
Account Executive
M&C Saatchi Sport & Entertainment NA
10.2023 - 08.2024
Assistant Account Executive
M&C Saatchi Sport & Entertainment NA
05.2021 - 09.2023
Assistant Account Executive
rbb Communications
01.2021 - 05.2021
Assistant Account Executive
FINN Partners
07.2019 - 09.2020
Fordham University
Bachelor of Arts from International Studies
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