PALOMA BARROS
Social Media Director
Los Angeles,CA
Summary
International Relations graduate with over 4 years of experience in business, marketing, and social media. Currently based in Los Angeles, USA, working as the Social Media Director at Home Service Studios, and actively seeking new opportunities in Europe. Passionate about growing within international and multicultural environments, with a proven ability to thrive under pressure and tackle challenges.
Overview
2
2
years of professional experience
5
5
years of post-secondary education
Work History
SOCIAL MEDIA DIRECTOR
HOME SERVICE STUDIOS
3 2024 - Current
- Developed and executed comprehensive social media strategies to drive brand awareness, engagement, and growth across platforms while overseeing content creation and editorial calendars to ensure consistent brand messaging and storytelling.
- Led a team of social media managers, designers, and editors, providing strategic direction and ensuring alignment with clients' business objectives.
- Analyzed social media performance metrics to optimize campaigns and strategies with data analysis and monthly report for the clients and team.
- Led the optimization of company workflows, managing key projects for all the teams involved and ensuring the adoption of tools that improved team productivity and efficiency.
- Fostered strong client relationships through regular visits and effective communication.
MARKETING MANAGER
CARRUS AUTO GROUP
02.2023 - 03.2024
- Developed and implemented comprehensive marketing strategies.
- Managed digital marketing campaigns, including SEO and social media marketing, resulting in measurable increases in leads and conversions.
- Oversaw the creation of marketing materials, such as advertisements, email newsletters, and promotional content, ensuring brand consistency.
- Established and managed strategic partnerships with external vendors, agencies, and industry influencers to enhance brand visibility and drive collaborative marketing efforts.
MARKETING MANAGER
CURVES LOUNGE BAR
07.2022 - 12.2022
- Planned and managed events to boost brand engagement and drive customer acquisition.
- Led social media strategy and execution, increasing audience engagement across platforms.
- Coordinated the design team to ensure the production of high-quality marketing materials aligned with branding guidelines.
- Negotiated and closed deals with marketing support companies to optimize service delivery and campaign execution.
- Developed and implemented business growth strategies, focusing on market expansion and customer retention.
Education
Bachelor's degree in International Relations -
Univali - University of Itajai Valley
Balneario Camboriu, Brazil 01.2016 - 05.2020
Academic Exchange -
University Of Girona UdG
Catalunya - Spain 05.2018 - 05.2018
Rotary Youth Exchange Program -
Unidad Académica Multidisciplinaria Mante (UAT)
Tampico, Mexico 05.2014 - 05.2015
Volunteer Program -
APAC, I.A.P. ASOCIACIÓN PRO PERSONAS CON PARÁLISIS
Mexico City, Mexico 05.2017 - 05.2017
Skills
Proactive and a team player
Adaptability and flexibility
Strong organizational, communication and problem-solving skills
Knowledge in Microsoft Office (Excel, Word, Powerpoint, MS Teams, Outlook)
Experience with Trello and Canva Pro
Personal Information
- Date of Birth: 05/31/97
- Nationality: Brazilian
Languages
Portuguese: Native
Spanish and English: Fluent
French: Beginner
Timeline
MARKETING MANAGER
CARRUS AUTO GROUP
02.2023 - 03.2024
MARKETING MANAGER
CURVES LOUNGE BAR
07.2022 - 12.2022
Academic Exchange -
University Of Girona UdG
05.2018 - 05.2018
Volunteer Program -
APAC, I.A.P. ASOCIACIÓN PRO PERSONAS CON PARÁLISIS
05.2017 - 05.2017
Bachelor's degree in International Relations -
Univali - University of Itajai Valley
01.2016 - 05.2020
Rotary Youth Exchange Program -
Unidad Académica Multidisciplinaria Mante (UAT)
05.2014 - 05.2015
SOCIAL MEDIA DIRECTOR
HOME SERVICE STUDIOS
3 2024 - Current