Dynamic Managing Director of Marketing with over 20 years of experience driving strategic marketing initiatives across diverse industries. Proven expertise in developing high-impact marketing strategies, fostering partnerships, and quantifying campaign success. Outstanding leadership exemplified by driving product adoption and orchestrating management of multi-million dollar budgets. Dedicated to delivering results and enhancing brand visibility, aiming to leverage unique skills to contribute to business growth and success.
Hi, I’m
Pamela Price-Hawley
Strategic Marketing Leader
Los Gatos,USA
Summary
Overview
29
years of professional experience
1
Certification
Work History
Price-Hawley ConsultingLos Gatos, USA
Strategic Marketing Consultant
03.2024 - Current
Job overview
- Serve as a marketing advisor and coach for companies preparing to launch or that have recently launched, driving awareness through multiple channels.
- Provide guidance on messaging, content creation, and enablement strategies.
CommvaultRemote, USA
Director, Global Partner Marketing
06.2023 - 03.2024
Job overview
- Defined and implemented high-impact marketing strategies to accelerate the adoption and sales of Commvault offerings through partnerships.
- Collaborated with the Global Partner Organization (GPO), corporate marketing teams, and global channel teams to develop impactful enablement programs and create compelling content.
- Measured and assessed the success of partner marketing programs, campaigns, and investments, ensuring data-driven decision-making.
Sage Consulting GroupSan Francisco, USA
Strategic Partner Marketing Consultant at Google
12.2022 - 05.2023
Job overview
- Managed the alliance marketing for the Palo Alto Networks (PANW) alliance at Google, conceptualizing and executing innovative joint marketing strategies and programs.
- Oversaw effective budget management while tracking and promoting results from collaborative marketing initiatives.
Sage Consulting GroupSan Francisco, USA
Strategic Partner Marketing Consultant at Reltio, Inc.
07.2022 - 11.2022
Job overview
- Led the execution of partner marketing strategies, communications, and planning for the Reltio partner ecosystem.
- Formulated and implemented joint go-to-market strategies and marketing programs with alliance partners to enhance awareness and drive adoption of joint offerings.
WANdisco, Inc.San Ramon, USA
Senior Director, Partner Marketing
07.2021 - 11.2021
Job overview
- Spearheaded WANdisco's global partner marketing organization, driving strategic imperatives and collaborative marketing initiatives with global cloud, technology, OEM, and distribution partners.
- Oversaw governance, budget management, metrics, and reporting for partner marketing efforts.
Premiere Talent Partners at ConfluentSan Francisco, USA
Strategic Partner Marketing Consultant at Confluent, Inc.
07.2020 - 07.2021
Job overview
- Consulted on comprehensive strategic partner marketing approaches for Confluent and its partners.
- Drove partner launches and demand generation while developing core enablement assets.
Cohesity, Inc.San Jose, USA
Director, Alliances Marketing
01.2018 - 01.2020
Job overview
- Defined and established Cohesity's alliance marketing organization, driving effective coalition strategies.
- Collaborated with partner alliances to develop and execute joint go-to-market strategies and partner-led initiatives.
- Maximized third-party validation and media coverage while integrating channel programs to bolster awareness and demand.
Veritas Technologies, LLCMountain View, USA
Director, Alliance Marketing
01.2017 - 01.2018
Job overview
- Established and managed the global alliance marketing organization to enhance joint marketing efforts.
- Collaborated with strategic alliance partners to orchestrate cohesive joint go-to-market strategies, driving awareness and revenue while managing resources, budget, metrics, and reporting.
Claro MarketingPleasanton, USA
Senior Director, Strategic Marketing
01.2016 - 01.2017
Job overview
- Delivered strategic marketing consulting to Claro clients, driving strategy formulation and positioning for business development and alliance marketing.
Citrix Systems, Inc.Santa Clara, USA
Director, Alliance Marketing, Global Lead, Cisco Alliance
01.2013 - 01.2016
Job overview
- Developed and executed a joint marketing strategy aligned with alliance business objectives for Cisco, maintaining a global vision while adapting to regional contexts.
- Owned and advanced the go-to-market strategy for the Cisco and Citrix Networking initiative.
Citrix Systems, Inc.Santa Clara, USA
Sr. Manager, Alliance Marketing, Global Lead, Microsoft Alliance
01.2011 - 01.2013
Job overview
- Engineered joint marketing strategies, GTM, messaging, and sales enablement initiatives that promoted the alliance business.
- Collaborated with executives across alliance management, sales, global marketing, and PR to enhance the visibility of the strategic partnership.
Claro Marketing, Inc.Pleasanton, USA
Director, Client Services
01.2010 - 12.2010
Job overview
- Drove sales initiatives, strategic marketing, and customer service while developing and managing diverse client programs.
Cisco Systems, Inc.San Jose, USA
Global Alliance Marketing Lead, Strategic Alliances
08.2005 - 12.2009
Job overview
- Developed and implemented comprehensive alliance marketing strategies, including positioning, messaging, governance, and demand generation programs to drive revenue for major partners such as EMC, Hewlett-Packard, Fujitsu, and IBM.
- Established and promoted a global vision that significantly influenced regional operations across EMEA, Americas, APAC, and Japan.
Cisco Systems, Inc.Palo Alto, USA
Global Alliance Marketing Lead, Consultant
06.2002 - 07.2005
Job overview
- Served as consulting alliance marketing lead, developing and executing a global strategy and programs to enhance revenue and customer engagement.
- Managed the IPC initiative for the IBM alliance, Cap Gemini Ernst & Young, BearingPoint/KPMG, and new alliances incubation program.
Hoge Fenton Jones & Appel, Inc.Palo Alto, USA
Business Development/Strategic Marketing Consultant
10.2001 - 06.2002
Job overview
- Facilitated strategic planning sessions with managing partners to enhance marketing and business development initiatives.
- Oversaw public relations, events, and community outreach to successfully launch new business location for law firm.
- Evaluated existing processes and recommended changes that increased operational efficiency.
IntensifiRedwood City, USA
Head of Marketing
09.2000 - 10.2001
Job overview
- Directed all facets of marketing for a startup, including brand development, strategic planning, messaging, PR/AR, events, and demand generation.
- Formulated the company's business plan in collaboration with the executive team.
Berlin CommunicationsPalo Alto, USA
Agency Marketing Consultant
01.2000 - 09.2000
Job overview
- Provided consulting services across various aspects of marketing strategy and program execution.
Cisco Systems, Inc.San Jose, USA
Sr. Mgr Mktg Programs, NSM BU Service Provider LOB
01.1997 - 12.1999
Job overview
- Developed a cohesive marketing strategy, managing growth from 2 to 13 products within the NSMBU sector while overseeing a $2M+ discretionary budget.
- Led a team of 13 to successfully launch, promote, and sustain 13 products and multiple solutions.
- Defined and directed a comprehensive campaign for Cisco's service provider line-of-business.
Cisco Systems, Inc.San Jose, USA
Mgr, Mktg Programs, Core BU, Enterprise LOB
03.1996 - 01.1997
Job overview
- Orchestrated strategic marketing plan and deliverables, effectively managing $1M discretionary marketing budget.
- Enhanced team member performance through use of strategic and tactical approaches, motivational coaching and training.
Education
University of Southern CaliforniaLos Angeles, CA, United States
Bachelor of Music from Cello Performance/Liberal Arts
University Overview
- Incorporating Liberal Arts
- GPA: Cum Laude
Skills
- Partner and product marketing
- Business development
- Channel strategy
- Messaging and positioning
- Demand generation
- Go-to-market strategy
- Field marketing
- Global marketing
- Sales enablement
- Relationship management
- Leadership and team building
- Strategic partnerships
Personal Information
Personal Information
Title: Managing Director of Marketing
Affiliations
Affiliations
- Served as board member at SJSU School of Music
- Passionate about traveling
- Support Wildlife organizations
Languages
English
Native language
Spanish
Professional
A1
French
Limited
A1
German
Limited
A1
Certification
- ASAP Alliances Training Course
- Covey Seven Habits for Managers
- Public Speaking
- Diversity Training
Timeline
Strategic Marketing Consultant
Price-Hawley Consulting
03.2024 - Current
Director, Global Partner Marketing
Commvault
06.2023 - 03.2024
Strategic Partner Marketing Consultant at Google
Sage Consulting Group
12.2022 - 05.2023
Strategic Partner Marketing Consultant at Reltio, Inc.
Sage Consulting Group
07.2022 - 11.2022
Senior Director, Partner Marketing
WANdisco, Inc.
07.2021 - 11.2021
Strategic Partner Marketing Consultant at Confluent, Inc.
Premiere Talent Partners at Confluent
07.2020 - 07.2021
Director, Alliances Marketing
Cohesity, Inc.
01.2018 - 01.2020
Director, Alliance Marketing
Veritas Technologies, LLC
01.2017 - 01.2018
Senior Director, Strategic Marketing
Claro Marketing
01.2016 - 01.2017
Director, Alliance Marketing, Global Lead, Cisco Alliance
Citrix Systems, Inc.
01.2013 - 01.2016
Sr. Manager, Alliance Marketing, Global Lead, Microsoft Alliance
Citrix Systems, Inc.
01.2011 - 01.2013
Director, Client Services
Claro Marketing, Inc.
01.2010 - 12.2010
Global Alliance Marketing Lead, Strategic Alliances
Cisco Systems, Inc.
08.2005 - 12.2009
Global Alliance Marketing Lead, Consultant
Cisco Systems, Inc.
06.2002 - 07.2005
Business Development/Strategic Marketing Consultant
Hoge Fenton Jones & Appel, Inc.
10.2001 - 06.2002
Head of Marketing
Intensifi
09.2000 - 10.2001
Agency Marketing Consultant
Berlin Communications
01.2000 - 09.2000
Sr. Mgr Mktg Programs, NSM BU Service Provider LOB
Cisco Systems, Inc.
01.1997 - 12.1999
Mgr, Mktg Programs, Core BU, Enterprise LOB
Cisco Systems, Inc.
03.1996 - 01.1997
University of Southern California
Bachelor of Music from Cello Performance/Liberal Arts
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