Recognized as a highly ethical, professional, and transformational servant leader with a proven track record directing strategic initiatives. My collective experiences focus on driving corporate strategy and managing large-scale projects across diverse sectors, including corporate America, non-profit organizations, local government, and higher education. Demonstrated international expertise in aligning business goals with innovative solutions, leading cross-functional teams, and fostering partnerships to drive company growth. My success stems from being an effective, detail-oriented, collaborative communicator, delivering high-impact solutions in fast-paced environments, building cohesive teams, and enhancing operational efficiencies to achieve business objectives. Dedicated to inspiring organizations to fulfill their fullest potential.
Overview
34
34
years of professional experience
1
1
Certification
Work History
Vice Chancellor for External Affairs/IE and Strategic Initiatives
Baton Rouge Community College (BRCC)
Baton Rouge, LA
09.2021 - 10.2024
Served as a Senior Cabinet member at Baton Rouge Community College (BRCC); oversaw the institution's Grant Resource Center, Data Analytics and Reporting, Events Management, Professional Development Initiatives, and Marketing/Public Relations Department.
Spearheaded BRCC’s five-year strategic plan, represented senior leadership by serving as an ex-officio member on the Strategic Planning Committee, hosted town hall communication meetings, and coordinated key discovery sessions and focus groups; led engagement meetings and rollout sessions while presenting best practices at the annual state conference.
Oversaw corrective action plans to remedy structural, organizational, and departmental issues for the five-year strategic plan.
Provided direct oversight for the institution's Marketing Website Resign; Creatively designed the marketing visual for the five-year Strategic Plan and redesigned the Fast Facts Institutional Data brochures and flyers.
Collaborated with external stakeholders from local and state government, education, health and wellness, socio-economic, and social justice sectors to establish community dialogues and build long-term institutional partnerships.
Represented BRCC on the Baton Rouge Law Enforcement and Criminal Justice Foundation (BR-LECJF), Served as project leader and presenter for the Law and Public Safety Education Network (LAPSEN), and Community advocate within District 6 of Baton Rouge.
Led strategic planning and execution of signature events to enhance profitability across seven campuses, created two new diversification revenue streams, and established institutional growth for over 400 internal and external events annually.
Led the 25th anniversary strategic initiatives committee, Human Resources Award and Recognition Programs, Chancellor VIP Receptions, Signature Speaker Series events, and internal and external events focusing on community, leadership, and staff engagement.
Worked with the Support Services Team (SST: Events Management, Facilities, Public Safety, IT, and Health and Risk) to accomplish goals and address internal issues related to our overall event services, which led to exponential growth in community events.
Assistant Chief Administrative Officer (ACAO)
City of Baton Rouge
Baton Rouge
04.2019 - 09.2021
Served in an appointed Senior Executive Leadership position (Assistant Chief Administrative Officer - ACAO) by the Mayor-President of the City of Baton Rouge.
Management oversight of 501 employees via four key department Directors: Human Resources (Six Divisions: Administration, Classification and Pay, Payroll and Benefits, Employee Relations, Training and Employee Development, and Recruitment and Examination), Division of Human Development and Services (DHDS) Four Federally Funded Grant Programs; 12 Head start/Early Head start Programs, WIOA (EmployBR), Office of Social Services, and the Ryan White HIV/AIDS Program, and The Department of Juvenile Services.
Communicated with Council members, the Parish Attorney's Office, the general public, the media, and community leaders to answer questions, provide instruction, and explain the department's and city's actions.
Supported the Mayor during executive decision-making by generating weekly reports and recommending corrective actions and improvements.
Represented the Mayor at public forums, conferences, civic engagements, court hearings, HR disciplinary boards, and presentations of proclamations in her absence to enhance business networking.
Collaborated with department and city leaders to develop ordinances, policies and procedures that satisfy laws and regulations.
Assisted the Mayor in developing and executing operational strategies to ensure compliance with organizational objectives.
Lead Administrator of the Mayor’s Homelessness Prevention Coalition, Pandemic Reopening Taskforce; Mayor’s International Relations Commission (IRC), Capital Area Promise (Collaborative Education Initiative): LSU, Southern University, BRCC, and East BR Parish School System, City-wide Strategic Recruitment Task Force, EBRP and BRCC Recruitment Selection Committees, Supervision of Administrative Assistants/Office Manager, Committee Lead for EBRP Arts Council of Baton Rouge, Criminal Justice, and Reform Coalition, and Member of the EBRPSS Division of Literacy and Mayor’s Joint Literacy Task Force Management, and assigned special projects with DOTD and numerous strategic initiatives.
Business Adjunct Professor
California State University – Los Angeles
Los Angeles, USA
09.2012 - 12.2015
As an adjunct faculty, I delivered Business Marketing, Management, and Leadership instruction in a professional manner as outlined by the Business and Economics department.
Developed a focused curriculum that prepared students for the business world, emphasizing professional skills, performance context, conceptual understanding, self-assessment, analysis, and application in critical thinking, negotiation, creativity, change communication, presentation, planning, leadership, and team building in marketing and marketing-related activities.
I taught success-driven courses for business students. My ultimate goal was to provide my students with hard and soft skills, and principles to become effective leaders.
Participated in faculty meetings, workshops, and departmental activities, as identified by the department chairs or dean.
Undergraduate-level courses: Management, Leadership and Motivation, Comparative Management, High-Performance Professional Skills, and Marketing Introduction.
Chief Operating Officer
Association of Latino Professionals in Finance and Accounting (ALPFA)
Los Angeles, USA
02.2011 - 03.2014
Supported the National CEO with operational insights and strategic decision-making, led an operational team of 18, developed relationships with corporate partners, ALPFA’s National Board, and Corporate Advisory Board to create and execute strategy, while leading the day-to-day operations of the Los Angeles and New York offices.
Delivered speeches and attended industry conferences to promote the company image and engage with stakeholders. Created all CEO communications for members and external clients.
Led the National ALPFA organization by supervising the Membership, Programs, Student Affairs, Marketing, Operations, IT Departments, Regional Executive Directors of leading professional chapters (Boston, New York, Chicago, and NW Arkansas), and over five hundred professional chapter officers.
Oversight of the Executive Management Team (EMT) led the Operations, Services Departments, while managing Human Resources and Strategic Alliances.
Led the portfolio of three-year strategic initiatives, which included the Graduate Expansion Initiative, contributing an additional quarter-million dollars of revenue annually.
Remaining mission-focused, I led the strategic management process, creating organizational alignment and enabling data-based decision-making while ensuring the achievement of ALPFA’s key goals (i.e., focusing on membership growth from 7,000 to over 22,000 members, increasing corporate and university partnerships, developing quality national programs, broadening brand recognition, and growing the undergraduate and graduate student partners/members).
Led major cross-business unit projects and programs in collaboration with the CEO; provided enhancements to existing national and regional programs; directed process management and improvement activities; contributed to member satisfaction and operational excellence by integrating strategic intelligence and data analysis into projects, policies, and business processes; and collaborated with national business partners across the organization.
Served as strategic advisor and functional expert on critical strategic and operational matters. Maintained productive relationships and communication channels across organization. Negotiated conference event contracts with vendors and suppliers for goods or services.
Director, CEO Office/Membership
National Society of Hispanic MBA’s (NSHMBA)
Irving, USA
06.2008 - 08.2010
Served as Chief of Staff in the absence of the CEO, overseeing daily operations for NSHMBA’s National Executive Management Team and National Staff; managed the Executive Assistant and Receptionist in the Office of the CEO, and established operational policies and strategic initiatives.
Developed all written communications for the CEO and Board of Directors; developed CEO speeches and board presentations; responsible for developing and facilitating weekly executive meetings and Board of Directors reports; liaison for the National Board of Directors and the Corporate Advisory Board.
Developed quarterly update reports for the CEO; worked directly with Strategic Alliance partners and the corporate attorney to develop MOUs for partnership development between primary constituents for joint memberships and scholarship fundraising; and Prepared presentations for board meetings summarizing key developments within the company.
Directly supervised the Membership Services Department and NSHMBA’s Career Center, with oversight of budget, retention, and growth—supervision of membership and attendee registration for VIP events during the Annual Conference and Career Expo.
Served on the Leadership Task Force for Corporate Governance; represented the organization at industry events, conferences, and public meetings; served as a member of the strategic planning and review team to ensure organizational goals were met.
Created detailed plans outlining timelines, goals, budgets, staffing needs, and other requirements for projects; led cross-functional teams to drive project completion within budget and deadlines.
Executive Director, International Relations
University of Dallas
Irving, USA
01.2007 - 05.2008
Managed the strategic planning, marketing, advertising, and recruiting direction for five international departments (i.e., International Student Services, MBA, Pre-MBA, Recruitment, and English Language Programs) based on the University’s overall strategic direction.
Served as faculty advisor and lead facilitator for all minority affairs, diversity associations, and coordinated the International Student Exchange Program in Reims, France.
Researched and conducted recruiting tours, new initiatives, and strategic partnerships with international universities and global business partners for the East and South Asia, Africa, and the Middle East target regions.
Responsible for the strategic development of all Global Marketing, Advertising, and Corporate Relations; managed the international students’ website; managed marketing research for specific global regions, and marketing implementation based on the overall strategic goals established by the College of Business.
Provided operational leadership, guidance, and direction regarding the work of international relations; chaired the International Relations Committee; trained internal recruiting representatives; developed international corporate business relationships within the local DFW community; and provided external trend analysis critical for international recruiting, securing local student internships.
Business Adjunct Professor
University of Dallas
Irving, USA
08.2000 - 05.2008
Graduate Course: Marketing Management and Retailing
International Pre-MBA Program: Marketing, Introduction to Management, and Business Strategies
Executive Director, International Programs
University of Dallas
Irving, USA
02.2005 - 01.2007
Responsible for operational leadership and management of the strategic planning, marketing, operations, policies, and development of four business departments (i.e., MBA, Pre-MBA, English Language Program, and International Student Services) based on the university's overall strategic direction established by the Graduate School of Management.
Directed the budget development process for all departments, served as a member of the Deans’ Council and Chair of the International Programs Committee, and represented the University at international and local events and conferences within the global community.
Supervised three International Program Directors and eight Graduate Assistants; maintained yearly growth strategies and financial objectives/goal formulations.
Initiated and managed market research for specific global regions; provided external environmental information, and conducted trend analysis for international recruiting for the strategic planning process.
Researched and coordinated new student initiatives, and managed international student exchange programs, marketing, and international/domestic advertising ventures.
Developed all marketing print materials; established recruiting opportunities and partnerships with international universities and global business partners; provided and approved curriculum development; coordinated international information sessions; and led the recruitment and hiring of business faculty.
Authored reports outlining progress on departments, projects, or initiatives for senior leadership review in Committee Meetings.
Director, Pre-MBA Business Program
University of Dallas
Irving, USA
11.2002 - 01.2007
Directly managed six program assistants and fourteen instructors within the program. Recruited and hired instructors; evaluated instructors and programs per term; provided leadership to faculty, staff, and students.
Interfaced with prospective and current students, faculty, and deans; responsible for developing and managing the annual program budget, developing marketing strategies, and program functions, ensuring a robust curriculum for academic excellence.
Generated nearly $6.3 million across four years by successfully enrolling, retaining, and transitioning UD’s International Pre-MBA students into the Graduate School of Management’s MBA Program.
Developed and maintained an effective marketing program to promote the Pre-MBA among international and American students, national institutions, and international education advisors.
Developed and executed a recruitment program to increase the number of applicants and enrollments per term; managed program administration of applications, student records, admission processes, registration/orientation sessions, grading policies, and course evaluations; served as an international education professional in education systems and foreign credentials analysis.
Represented the university at educational forums, recruiting fairs, and immigration discussions, and coordinated all mentoring and counseling for students.
Marketing Research Supervisor
Procter & Gamble
Cincinnati, USA
09.1994 - 01.1996
Responsible for the development and execution of nearly thirty research projects in the Health Care Division, exceeding $20M; designed and carried out quantitative and qualitative research projects to obtain a thorough understanding of consumer behavior.
Provided market research viewpoints in meetings with advertising management and product development professionals; worked jointly with advertising agencies; identified key objectives, developed research plots, reviewed the development of questionnaires, wrote interviews, monitored focus groups, and analyzed data to ensure data accuracy while interpreting results for the final presentation to internal clients.
Managed a team of researchers responsible for conducting various types of market research projects; Assisted senior management in making informed decisions based on collected data from both primary and secondary sources; and implemented qualitative research approaches such as interviews and ethnography studies to better understand target audiences.
Marketing Support Assistant
IBM
Houston, USA
02.1991 - 01.1992
Responsible for indirect selling of office system products to traditionally low volume and new accounts; Utilized developed processes to penetrate non-responsive accounts, resulting in increased dollar volume performance of small accounts; working with Product Marketing Representatives to ensure correct data entry updates on IBM System 36 and AS/400
Territories included (Education, Healthcare, and Retail)
Education
Women’s Leadership Certificate Program -
YALE UNIVERSITY
New Haven, Connecticut
Doctorate of Business Administration (DBA) - Global Business and Leadership
CALIFORNIA INTERCONTINENTAL UNIVERSITY
Diamond Bar, California
Executive Non-profit Leadership Certificate Program -
SOUTHERN METHODIST UNIVERSITY (SMU)
Dallas, Texas
Master of Business Administration - Concentration: Marketing/International Business
LOUISIANA STATE UNIVERSITY (LSU)
Baton Rouge, Louisiana
Bachelor of Science - Business Administration, Major: Marketing
SOUTHERN UNIVERSITY (SU)
Baton Rouge, Louisiana
Skills
Strategic Vision Implementation
Corporate Governance Expertise
Cross-Functional Team Management
Membership and Program Management
Strategic Partnership Development
International Affairs
Skilled Communicator and Presenter
Community Outreach and Engagement
Data-driven Decision Making
Financial management
Associations and Leadership Service
Membership Associations: ASAE, NSHMBA, ALPFA, NAFSA, and NBMBAA
APAIE/Asia Pacific Association of International Educators, Member
NSHMBA Leadership/Strategy Task Force – Member Corporate Governance
Founder University of Dallas International Pre-MBA Alumni Association
Founder University of Dallas MBA International Student Associations
Former Chair University of Dallas International Relations Committee
Volunteers of America South Central Louisiana, Board of Directors
Louisiana Organization for Refugees and Immigrants, Vice Chair Board of Directors
Generation Hope, New Orleans Advisory Board Member
Junior Achievement Greater Baton Rouge & Acadiana Inc., Former Board of Director
Irving Chamber of Commerce/International Sister Cities, Former Board of Director
Panelist Federal Reserve Bank Global Diversity Summit Washington, DC
Panelist/Chair - Marketing/Public Relations PowHerful Foundation
Panelist – Global Women's Summit (Non-profit Management) St. Martin Panelist
Speaker – ALPFA Regional Student Symposiums
Panelist/Speaker – Hispanic Association of Colleges and Universities
Panelist - Greenlining Institute Diversity Summit – Washington, DC
Big Brothers-Big Sisters/Volunteer and Big Buddy Program/Volunteer Aide
Junior Achievement Southern California Business Program/Volunteer Teacher
Former Board of Director - Trinity River Mission – Dallas, Texas
Founding Board of Director - PowHerful Foundation
Accomplishments
Service on Strategic Planning Taskforce: NSHMBA (2010); ALPFA (2014-2016); and BRCC (2021-2024)
Guest Contributor CIA Hispanic American Community Symposium – Washington, DC
Nominated Outstanding Teacher UTD (2002); CSULA (2014 and 2015)
Building Strategic Relationships: As ACAO, led the City of Baton Rouge’s Pandemic Financial Literacy Webinars and Higher Education Townhall Meetings, Led the City of Baton Rouge’s Pandemic Reopening Taskforce; and Led the Mayor-Presidents Homeless Prevention Coalition (HPC) with over 85 stakeholders, creating a unified City Parish Strategic Plan to address homelessness.
Strategic Growth: Led ALPFA National Staff (18) and over 500 Professional and Student chapter board officers, significantly exceeding the organization's three-year strategic membership and chapter development goals. Through effective chapter engagement and timely leadership strategies, we reached 41 Professional and 120 Student Chapters, 22,000 members, and $8 million in revenue by 2013. Managed ALPFA’s Scholarship Program, generating nearly $1M in scholarships/in-kind tuition and corporate funding and launched the Graduate Expansion Initiative (adding 2,000+ new members); Led ALPFA’s Strategic Alliance Partnerships (30+), leading to stronger external relationships and ongoing brand promotion/recognition.
Marketing Creativity and Innovation: Created the University of Dallas (UD) International Department's first mission, vision, and strategic recruitment plan influencing policy creation, budget allocation, marketing, and advertising strategies. Created UD’s first International Programs website and social media plan increasing website traffic from mere hundreds to thousands of visitors daily; Created the first all-inclusive International Programs direct marketing brochure and strategic plan aligning with the institution's goal to promote a comprehensive approach. These efforts resulted in the development of a new brand image for the Pre-MBA Program and increased the overall value proposition of UD’s Bridge Program for international and domestic students.
Global Exposure: Personal/Professional business travel to over 30 Countries: Ghana, South Africa, Kenya, Nigeria, Tanzania, Venezuela, Mexico, Germany, Holland, Amsterdam, China, Hong Kong, Italy, Japan, Haiti, Jamaica, France, U.K., Spain, Monaco, South Korea, Taiwan, Singapore, Thailand, Philippines, Vietnam, St. Martin, Sint Maarten, Greece, Turkey, Maldives, Qatar, and India.
Certification
Graduate: Dallas Blueprint for Leadership Certification Program
Southern Methodist University - Executive Non-Profit Leadership Certificate Program
Yale University - Women's Leadership Certificate Program
Metromorphosis -Urban Leadership Development Institute (ULDI) Certificate Program
Southern University - National Council for Behavioral Health - Strategic Leadership in Times of Crisis
References
References available upon request.
Timeline
Vice Chancellor for External Affairs/IE and Strategic Initiatives
Baton Rouge Community College (BRCC)
09.2021 - 10.2024
Assistant Chief Administrative Officer (ACAO)
City of Baton Rouge
04.2019 - 09.2021
Business Adjunct Professor
California State University – Los Angeles
09.2012 - 12.2015
Chief Operating Officer
Association of Latino Professionals in Finance and Accounting (ALPFA)
02.2011 - 03.2014
Director, CEO Office/Membership
National Society of Hispanic MBA’s (NSHMBA)
06.2008 - 08.2010
Executive Director, International Relations
University of Dallas
01.2007 - 05.2008
Executive Director, International Programs
University of Dallas
02.2005 - 01.2007
Director, Pre-MBA Business Program
University of Dallas
11.2002 - 01.2007
Business Adjunct Professor
University of Dallas
08.2000 - 05.2008
Marketing Research Supervisor
Procter & Gamble
09.1994 - 01.1996
Marketing Support Assistant
IBM
02.1991 - 01.1992
Women’s Leadership Certificate Program -
YALE UNIVERSITY
Doctorate of Business Administration (DBA) - Global Business and Leadership
CALIFORNIA INTERCONTINENTAL UNIVERSITY
Executive Non-profit Leadership Certificate Program -
SOUTHERN METHODIST UNIVERSITY (SMU)
Master of Business Administration - Concentration: Marketing/International Business
LOUISIANA STATE UNIVERSITY (LSU)
Bachelor of Science - Business Administration, Major: Marketing
SOUTHERN UNIVERSITY (SU)
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