Paola Barraza
Downey,CA
Summary
Results-driven Digital Activation Associate with expertise in campaign creation, optimization, and digital activations. Currently working on the SEM Hardware and Apple TV+ teams for the Apple account at OMD. Skilled in implementing strategic digital campaigns, enhancing performance through data-driven insights, and optimizing media spend for maximum ROI. Additionally, I have experience working on Latin American markets, where I localize and translate campaign ads into Spanish to effectively engage and reach target audiences. Adept at collaborating with cross-functional teams to ensure seamless execution and alignment with brand objectives. Proven ability to adapt quickly to fast-paced environments and drive growth through innovative digital strategies.
Overview
3
3
years of professional experience
1
1
Certification
Work History
Digital Activation, Associate
OMD, Omnicom Media Group
Los Angeles, CA
04.2023 - Current
- Hybrid work on the SEM Hardware and Apple TV+ teams for the Apple account at OMD.
- Implemented strategic digital campaigns, enhancing performance through data-driven insights, reporting, and optimizing spend for maximum ROI.
- Translating campaign ads to Spanish to fit Latin American markets.
- Monthly finance and reporting processes to ensure that the quarter meets client demands.
Founder, Fuel Gummies
Fuel Gummies
Downey, CA
09.2021 - 06.2023
- Analyzed cost per view/ad engagement to increase exposure and sales of the company.
- Maintain financial statements through Excel to measure return on investments, profit margins, and ad costs.
- Created content targeting a specific niche through multiple platforms to create an organic following.
Education
BBA - Business Administration
California State University Long Beach
Long Beach06-2021
Skills
- Managing campaigns
- Google Ads
- Bilingual
- Digital activation of ads/campaigns
- Report creation
- Verbal and written communication
- Collaborating with cross-functional teams
- Optimizations and insights
Certification
- Google Ads Certification
Languages
English
Native/ Bilingual
Spanish
Native/ Bilingual
Timeline
Digital Activation, Associate
OMD, Omnicom Media Group
04.2023 - Current
Founder, Fuel Gummies
Fuel Gummies
09.2021 - 06.2023
BBA - Business Administration
California State University Long Beach
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