Paola Hidalgo
Summary
Sales professional with advanced client service, analytical, and ad sales experience in cable television and digital platforms. Technically proficient in sales, planning, and traffic systems (Ideal, Broadway, Operations), MS Office including Excel, Word, PowerPoint, and Outlook. Highly organized with the ability to manage multiple priorities and tight time constraints. Excellent communication skills (verbal and written); bilingual (English & Spanish).
Overview
8
8
years of professional experience
Work History
Digital Sales Planner
NBC Universal
10.2021 - Current
- Create media plans that meet clients' needs and maximize revenue for NBCUniversal
- Accountable for campaign results and providing clients with strategic and tactical guidance to achieve online marketing objectives
- Work with all internal departments on the development and implementation of the client campaign.
Sales Assistant
Warner Bros. Discovery
10.2018 - 10.2021
- Acted as a liaison with advertising agency counterparts and internal Discovery departments
- Responded to all client requests in a timely manner (flighting, revisions, allocations)
- Handled program and commercial changes and issue change notices to clients.
Assistant Spanish News Director
New Paltz Campus TV Station
09.2017 - 05.2018
- Created and produced Fiebre Latina and Alerta Verde episodes for New Paltz campus TV Station
- Helped edit news scripts and Alerta Verde and Fibre Latina news packages
- Pitched new stories daily and contributed ideas for packages for the New Paltz campus.
Sales Associate
SUNY New Paltz Bookstore
01.2016 - 05.2018
- Ensured high levels of customer's satisfaction through excellent sales service
- Balanced cash register, including credit card activities, with computer reports
- Assisted in bibliographic searching and ordering.
Showroom Intern
Bradbury Lewis
05.2016 - 08.2016
- Fulfilled press requests and sampled trafficking while using Fashion GPS
- Assisted account managers with gathering, clipping and sample requests
- Maintained the showroom to operational and visual standards.
Education
Bachelor of Communication - Public Relations
State University of New York at New Paltz
New Paltz, NY05.2018
Skills
- Teamwork orientation
- Good interpersonal and communication skills
- CRM Software Experience
- Data analysis proficiency
- Digital/Linear Advertising Expertise
- Negotiation skills
Additional Information
Social Media Coordinator – Unidos ERG Committee NBCUniversal October 2022 - Present
- Lead all UNIDOS NYC social media initiatives, as well as create actionable plans to maintain and grow followers on Twitter, Facebook, & Instagram
- Create engaging content, including images, videos, and text, enhancing brand visibility and customer engagement.
- Help plan and propose new ideas for events and programs at NBC
Timeline
Digital Sales Planner
NBC Universal
10.2021 - Current
Sales Assistant
Warner Bros. Discovery
10.2018 - 10.2021
Assistant Spanish News Director
New Paltz Campus TV Station
09.2017 - 05.2018
Showroom Intern
Bradbury Lewis
05.2016 - 08.2016
Sales Associate
SUNY New Paltz Bookstore
01.2016 - 05.2018
Bachelor of Communication - Public Relations
State University of New York at New Paltz
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