Param Anand
Kaukauna,USA
Summary
Strategic Data & Analytics Professional skilled in transforming data into actionable insights, optimizing reporting, and driving innovation. Experienced in collaborating with cross-functional teams to develop data-driven solutions that enhance efficiency and support business growth.
Overview
5
5
years of professional experience
Work History
Technology Analyst
Kimberly-Clark
Neenah, WI
01.2023 - Current
- Completed a two-year rotation in data analytics and BI across supply chain, commercial transformation, and global innovation. Now continuing as a Data Analyst in Global Innovation Capabilities, optimizing reporting efficiency, performance, and decision-making.
- Optimized Power BI reporting and cost efficiency, migrating Tableau to Power BI, reducing load times by 96.67%, and delivering $60K in savings while enhancing scalability and insights.
- Developed enterprise-level analytics solutions, building scalable Power BI reports and dashboards that enhanced decision-making, project tracking, and operational visibility for global leadership teams.
- Advancing Innovation Metrics & Power BI App Development by developing & launching a Prototype PBI APP with security controls and report integration.
IT Business Partner Intern
Kimberly-Clark
Neenah, WI
05.2022 - 12.2022
- Optimized digital campaign tracking with Google Analytics and Power BI, enhancing data-driven decision-making.
- Led AI-driven web optimization analysis for the EVOLV Pilot, assessing AI impact on conversions.
- Tracked MOAT metrics for Scott Bath & Cottonelle, improving ROI and MTA analysis.
Graduate Research Assistant
Rochester Institute of Technology
Rochester, NY
08.2021 - 05.2022
- Conducted literature review and secondary research in marketing analytics and e-commerce.
- Utilized R for data analysis and modeling, alongside Power BI and Excel for visualization.
Market Research Intern
ABB
Richmond, VA
01.2021 - 05.2021
- Conducted literature reviews and secondary research in marketing analytics and e-commerce.
- Identified business opportunities by analyzing market trends, competitor strategies, and customer interactions.
- Assessed funding availability for ABB projects through financial analysis of Transit Authorities and Railroads.
Digital Marketing Intern
Surescripts
Arlington, VA
06.2020 - 08.2020
- Optimized Google Analytics, Ads, and Tag Manager to enhance audience targeting, reducing bounce rate (-15%), increasing session duration, and boosting engagement (+10%).
- Built Tableau dashboards for campaign KPIs and optimized SEO for improved visibility.
- Leveraged R programming for sentiment analysis, forecasting, and web scraping.
Education
MBA - Management Information Systems
Rochester, NY
Rochester, NY12.2022
Bachelor of Science - Marketing
Rochester, NY
Rochester, NY05.2021
Skills
- MS SQL Studio
- Data Visualization
- R Programming
- Minitab
- MS SQL Studio
- Data Visualization
- R Programming
- Minitab
Timeline
Technology Analyst
Kimberly-Clark
01.2023 - Current
IT Business Partner Intern
Kimberly-Clark
05.2022 - 12.2022
Graduate Research Assistant
Rochester Institute of Technology
08.2021 - 05.2022
Market Research Intern
ABB
01.2021 - 05.2021
Digital Marketing Intern
Surescripts
06.2020 - 08.2020
MBA - Management Information Systems
Rochester, NY
Bachelor of Science - Marketing
Rochester, NY
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